McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

Aston Martin News

Aston Martin news from duPont REGISTRY News, updated daily with model reveals, first drives, auction results and current market values. Our coverage runs across the Vantage, the DB12 and the DBX707, alongside landmark engineering projects such as the Valkyrie and Valhalla. We also follow the earlier cars that established the marque's name for British craftsmanship. Reporting comes from first-drive access and from the auction floors where these cars change hands. One thing separates this from other luxury sports car news. Many of the Aston Martins covered here are listed for sale on duPont REGISTRY, so the story and the asking price appear together. For Aston Martin news today, and the performance car news around it, start below.

By Khris Bharath – January 30, 2026

1-of-1 Aston Martin Vanquish Volante Wave Edition Heads to Naples Charity Auction

Tomorrow, January 31, 2026, a one of one Aston Martin Vanquish Volante Wave Edition will headline the Naples Winter Wine Festival auction, with proceeds directed to the Naples Children & Education Foundation. ‘Q’ Aston Martin’s bespoke program and Aston Martin Naples have built this one-off example to echo the waters around Florida Bay and the Everglades. It also lands after Aston Martin’s 75th year in the Americas, a period the British marque has framed with limited collections and headline debuts from Monterey to Florida. 2025 also marked 60 years of the Volante. Visually, the Wave Edition takes its cues from Collier County’s coastline. The exterior wears Q Iridescent Sapphire, a deep blue with a green shimmer that shifts as light moves across the body. Gloss Black carbon fiber upper and lower packages tighten the look, while an extended body color treatment pulls your eye along the car’s length. A Club Sport White livery runs over gloss black carbon fiber, designed to resemble waves breaking along the shoreline. You see it traced across the Formula 1-inspired Thermos Louvres on the hood, the side fenders, and the rear shield. A wave-inspired lower pinstripe anchors the design. Red brake calipers add a sharp visual hit, a reference to the red buoys that line Florida’s coastal waters. The gloss black carbon fiber sidestrakes carry a white V12 script that mirrors the livery. Inside, the cabin shifts to Glacier White leather, gloss black carbon fiber, and Pale Blue contrast stitching. The wave theme returns as a stitched motif in the headrests and engraved sill plaques. Aston Martin Wings appear on the shoulder bolsters, and the rear carbon fiber crossbrace carries the same Club Sport White pinstripe seen on the exterior. A Red Anodized start stop rotary sits at the center, another subtle coastal cue. “The Vanquish Volante Wave Edition is a sculpture in motion, a car that embodies the beauty and dynamism of water while delivering the pulse-quickening performance that defines Aston Martin. This one-off commission captures the spirit of Florida's coastline and channels it through the artistry and craftsmanship of Q by Aston Martin.” - Vittorio Gabba, Commercial Head of Q Operations at Aston Martin Based on what is the world’s fastest front-engined convertible, at 214 mph, the Vanquish Volante is powered by a 5.2-liter V12 engine that produces 824 horsepower, 738 pound-feet of torque, with the 60 mph taking just 3.4 seconds. duPont REGISTRY’s first drive in July last year highlighted its open-air V12 ferocity, with a roof that can be operated in 14 seconds, at speeds of up to 31 mph. Since 2001, the Naples Winter Wine Festival has raised more than $336 million to support underprivileged children in Collier County. This Aston Martin adds to that legacy and ties it to a cause. View All Aston Martin Vanquish For Sale Images: Aston Martin

Aston Martin Announces Global Calendar Of Experiences For 2026

By Tyler Rampersaud – January 21, 2026

Aston Martin Announces 2026 Experience Calendar

Manufacturers throughout the automotive industry boast lineups of incredibly beautiful, powerful, and exclusive performance cars and supercars, and Aston Martin is no exception. However, it’s not often that owners get to experience the truly unbridled performance of these machines, which is a problem that Aston Martin’s 2026 calendar of experiences aims to solve. Combining luxury, history, heritage, and performance, Aston Martin has just announced its 2026 experiences with four variants of programming. Ascend and Unleashed events are the invitation-only, flagship experiences, while Supertour and Supercharged experiences open the gates for customers and fans to enter the world of Aston Martin. This year, Aston Martin’s Ascend events are 4-5-night adventures filled with iconic automotive excitement, bringing guests to Le Mans for the world’s most iconic endurance race, and to Italy for a James Bond experience that celebrates the 20th anniversary of the iconic Casino Royale film. Another Ascend experience brings guests to Texas for the iconic Formula 1 United States Grand Prix. <- Gallery -> The Unleashed calendar features adrenaline-filled experiences on some of the world’s most iconic racing circuits, complete with five-star accommodations and gourmet meals. The circuits that Aston Martin is bringing its Unleashed programming to include Circuit Paul Ricard in France, Austria’s Red Bull Ring, and the legendary Monza track in Italy. Supertours bring exciting global travel and Aston Martin luxury together, with locations like Marrakesh, Monaco, Goodwood, Hainan, Tibet, and Guangxi on the calendar. Meanwhile, the Supercharged calendar includes high-performance track driving at Millbrook Proving Ground, Silverstone's Stowe Circuit, and Monticello. With something for everyone, including luxury enthusiasts, world travelers, and motorsport fans, Aston Martin’s 2026 experience calendar will be one to remember. View All Aston Martin For Sale Image Source: Aston Martin

A teal Aston Martin sports car with yellow racing stripes is displayed on a dark background, featuring the Fortnite and Aston Martin logos above.

By Tyler Rampersaud – December 18, 2025

Aston Martin Brings The Valhalla to Rocket League & Fortnite

Aston Martin brings its hypercar excellence to the gaming world. At the time, the Aston Martin Valhalla was a concept car, but it made waves with its appearance in the vehicular soccer game Rocket League. Now, Aston Martin and Epic Games are proud to announce that the Valhalla is not only returning to Rocket League, but it is also coming to the world of Fortnite, marking Aston Martin’s official debut in the gaming platform. The mid-engined, plug-in hybrid hypercar is a revolutionary and groundbreaking milestone in Aston Martin’s rich and storied history, and its inclusion in the two popular video gaming worlds brings its wonder to young audiences in a unique way. Coming during the holiday season, the Aston Martin Vahalla’s appearances in Rocket League and Fortnite will be part of winter celebrations like Fortnite Winterfest and Rocket League Frosty Fest. As of December 18, players can unlock the car, with exclusive customization options available for players as well. Players will be able to purchase an Aston Martin Valhalla bundle, making the car available within both Fortnite and Rocket League with cross-game ownership. Known for its development of the industry-leading Unreal Engine, Epic Games is an influential partner for Aston Martin in the video gaming world, and with the new Aston Martin Valhalla hypercar coming to life in the worlds of Fortnite and Rocket League, the hypercar is making its presence, performance, and innovation in the automotive industry known to gamers worldwide. View All Aston Martin For Sale

Restored silver rare DB5 classic car in a showroom, with an inset showing the same car in rusted, damaged condition before its transformation at Aston Martin Works—an incredible story of revival.

By Khris Bharath – December 03, 2025

A 50 Year Wait: Aston Martin Works Revives a rare DB5 tha...

You rarely encounter a restoration story that feels quite as special as this one. Plenty of people admire the Aston Martin DB5 from afar, especially for its James Bond (Sean Connery) 007 connection and but very few spend 50 years holding on to one through early adulthood, career changes, and decades of everyday life passing by. John Williams did exactly that, and back in the early 1970s, he decided that he wanted a DB5. In 1973 he spotted one in Motorsport magazine; a 1965 DB5 Vantage, Silver Birch, Weber carburetors, chrome wires, Sundym electric windows, a heated rear screen, and a five-speed box. Ironically, it was very close to the example that appeared in Goldfinger (1964). The ad listed it for £985, but he paid £900, which is about $19,000 today. After a brief test drive, he bought the car and drove the car back home, at age 19. The DB5 served as his daily driver until 1977, when he left for a job in Saudi Arabia. The car stayed on the driveway exposed to the elements. Sue Williams remembered kids bouncing on the bonnet and a child snapping the exhaust. The car’s condition continued to deteriorate, but Williams refused to sell. As time went on, he would realize how rare his specification was. Out of the 887 DB5 saloons, only 39 left the factory with the combination his car carries: Silver Birch, Vantage engine, and right-hand drive. That level of rarity matters in the collector car market, and you see why he held onto it. In late 2022 he delivered the car to Aston Martin Works in Newport Pagnell, England the same place that built it almost six decades ago. Sending it back to its birthplace made sense. The DB5’s timeless shape came from renowned Italian coachbuilder, Carrozzeria Touring of Milan. Their Superleggera method created a light steel framework wrapped in hand formed aluminum panels and the result gave the DB5 its balanced proportions and clean surfacing, continuing to inspire Marek Reichman’s latest creations and modern Astons. The Works team had their work cut out in bringing this car back to life. They rebuilt the chassis, and renewed the Superleggera frame, reshaped every aluminum panel by hand, retrimmed the interior, and preserved original seat frames and the repaired gauge binnacle to retain character. After three years and 2,500 man hours, the team revived what is considered one of the coolest cars of all time. It was their combined experience that made this possible, leaving John teary-eyed when the car was finally revealed to him. A restored DB5 example with this specification would be in order at up to £1 million, roughly $1.26 million, placing it amongst the most expensive Aston Martins, with screen accurate DB5s fetching considerably more. When it receives a full factory restoration at Newport Pagnell, the market views it the same way it views a Ferrari with Classiche certification or a Lamborghini rebuilt under Polo Storico. These factory-backed programs confirm authenticity, preserve originality, and document every stage of the work. That level of verification strengthens long-term value and reduces risk for collectors. View All Aston Martins for Sale Images: Aston Martin

By Jordan Aquistapace – November 12, 2025

Aston Martin Partners with Tom Holland’s BERO for a New E...

Aston Martin teams up with Tom Holland’s alcohol-free beer brand BERO. Aston Martin just announced a new three-year partnership with BERO, the alcohol-free beer brand founded by award-winning UK actor Tom Holland and CEO John Herman. The collaboration, born during a meeting at the 24 Hours of Le Mans, links two British names that share a passion for heritage and craftsmanship. For Aston Martin, it marks an unexpected yet meaningful partnership with a brand that mirrors its quality and detail. While BERO may be rooted in the beverage world, the tie to Aston Martin certainly broadens its horizon for future collabs. Aston's legacy of hand-finished interiors, aero artistry, and track-inspired performance resonates with BERO's meticulous brewing process, one that uses handpicked grains and balanced hops to craft a premium alcohol-free beer. It's about two British brands aligning around a shared DNA of doing things the right way, not the easy way. Of course, the celebrity angle adds another layer of stardom. Tom Holland's involvement brings a personal story to the mix, one shaped by his own sobriety journey and long-standing admiration for Aston Martin. His role in co-founding BERO gives the collaboration an authentic edge. Over the next three years, BERO will appear across Aston Martin's worldwide events, content campaigns, and exclusive owner experiences, with talk of more collabs already on the horizon. While the exact details are still under wraps, both brands have hinted that whatever comes next will celebrate their respective crafts. As Aston Martin's Chief Creative Officer, Marek Reichman explained, both brands share "a pursuit of refined experiences." Shop Aston Martin x BERO Source: BERO x Aston Martin

By Jordan Aquistapace – October 30, 2025

Petersen Museum Celebrates Aston Martin’s Storied Legacy ...

All the very best Astons in one space. This fall, the Petersen Automotive Museum in Los Angeles is opening its first-ever Aston Martin exhibit, titled Performance and Prestige: A History of Aston Martin. Now open to the public, the exhibit explores more than a century of design and engineering from the British marque known for combining luxury, performance, and a touch of flair. It's a rare opportunity to see how the brand evolved from early racing machines to the modern hypercars, continuing to define its future. The showcase brings together more than a dozen cars that capture Aston Martin's most memorable moments. The 1949 DB2 Prototype represents the postwar rebirth of sports cars, earning a class podium at Le Mans and setting the stage for future DB models. The 1961 DB4GT Zagato, one of only nineteen built, remains a perfect meeting of British craftsmanship and Italian style. Across the room, the 1979 Bulldog stands as proof of Aston Martin's willingness to experiment, a one-off concept with gullwing doors and a twin-turbo V8 that still looks ahead of its time. More recent models like the 2015 Vulcan and 2021 Valkyrie Spider bring the brand's story into the modern era, with naturally aspirated V12s and track-inspired aero that blur the line between race car and road car. Adding a competitive edge, the Aston Martin AMR23 Formula 1 car sits proudly as part of the display. The car delivered eight podium finishes during the 2023 season with Fernando Alonso and Lance Stroll, marking a strong return to top-tier motorsport. Positioned alongside its ancestors, it connects the brand's earliest racing dreams to its current pursuit for the podium. Since its founding in 1913 by Lionel Martin and Robert Bamford, Aston Martin has balanced racing spirit with timeless design. The cars on display at Petersen show how that philosophy has endured, each reflecting the era it was built in. Performance and Prestige: A History of Aston Martin runs from October 26, 2025, through October 2026 at the Petersen Automotive Museum. All Aston Martins For Sale Source: Petersen Museum

Two silver convertible sports cars are parked near a marina with yachts and high-rise buildings in the background.

By Tyler Rampersaud – October 30, 2025

Holman Motorcars & Denison Yachting Reveal Bespoke Aston ...

This pair of bespoke Aston Martins combines yachting luxury and automotive excellence. The worlds of both ultra-luxury yachting and supercars are integral parts of just about anyone’s dream luxury lifestyle, and South Florida is a known hub for both. With its stunning Atlantic coastline and gorgeous climate, South Florida is a capital for some of the most gorgeous vessels on the water, and the most dazzling supercars on the road. Aston Martin Fort Lauderdale, part of Holman Motorcars Fort Lauderdale, is celebrating the combination of yachting and supercar luxury with a pair of bespoke Aston Martin Vanquish flagship grand tourers. Commissioned by Holman Motorcars Fort Lauderdale, the cars were created in partnership with Denison Yachting and Bannenberg & Rowell Design, and the collection is titled “Above & Beyond,” with each of the two one-off Aston Martins being titled “Above,” and “Beyond.” They’re both designed with nautical influences throughout, and they debuted at this year’s Fort Lauderdale International Boat Show. Bannenberg & Rowell’s upcoming Turquoise yachts, also called “Above” and “Beyond,” served as the inspirations for the two Vanquish commissions, and both feature a Lightning Silver exterior, chosen for its subtle blue reflections, and the accents and painstakingly crafted details throughout the exterior are inspired by the vessels, as well. The interiors, upholstered with Glacier White leather, are also inspired by yachting details, with pattern stitching reminiscent of bow waves as a gorgeous detail. The commissions mark a milestone in the four-year relationship between Denison Yachting and Holman Motorcars Fort Lauderdale, which draws on the natural connection between Aston Martin ownership and yachting. As gorgeous one-off commissions created by Aston Martin Q and commissioned by Holman Motorcars, Denison Yahcting, Bannenberg & Rowell, “Above” and “Beyond” are both available for immediate delivery from Aston Martin Fort Lauderdale. View All Holman Motorcars Fort Lauderdale Inventory Image Source: Aston Martin

Two views of a modern high-rise residential building with balconies and palm trees in Daytona Beach Shores, featuring a sleek white car—perfect for Aston Martin enthusiasts—in the driveway. An exceptional real estate opportunity.

By Charles Bradley – October 22, 2025

Aston Martin Expands Real Estate Empire With Daytona Beac...

Aston Martin’s design language has long shaped some of the world’s most desirable grand tourers. Now, the British marque is applying that same sense of performance and proportion to real estate. In partnership with Valor Real Estate Development, Aston Martin has announced its latest residential project: Aston Martin Residences Daytona Beach Shores – an 18-story oceanfront sanctuary just minutes from the legendary Daytona International Speedway. This new development marks the next evolution in Aston Martin’s journey beyond the road, joining an established portfolio of world-class properties that began with the record-breaking Aston Martin Residences Miami and now extends across the globe to Tokyo, where the brand recently completed a bespoke four-bedroom townhouse in the city’s prestigious Omotesandō neighborhood. Craftsmanship Beyond the Automobile Spanning roughly 215,000 square feet, the Daytona Beach Shores property will include 86 residences across 18 floors, featuring two parking levels and two double-height penthouse levels with eight ultra-luxury homes. Each residence is designed to deliver the same meticulous craftsmanship found in Aston Martin’s finest cars – defined by flowing lines, sculpted materials, and the pursuit of elegance in motion. Every unit will offer panoramic ocean views and direct beach access, complemented by elevated amenities including fine dining venues, a bakery, and curated communal spaces inspired by the marque’s design philosophy. “Our world-class experience with crafted materials, high-quality detail design, and dynamic, expressive forms finds a natural expression in architecture,” said Marek Reichman, Aston Martin’s Chief Creative Officer. “Daytona Beach Shores will allow us to take our holistic design approach to another level – merging bespoke interior elements with the rhythm and emotion of the oceanfront setting.” The Spirit of Speed and Luxury Few locations resonate more deeply with Aston Martin’s motorsport heritage than Daytona; the new residences will sit only a short drive from the fabled high-banked Speedway, home to both the Daytona 500 and the Rolex 24 Hours of Daytona. Aston Martin has an impressive history at the circuit, including a one-two GTD class finish at the 2023 Rolex 24, and its Valkyrie hypercar is set to race there in 2026, having missed the ’25 edition. “Every drive deserves a destination,” said Valor Real Estate Development CEO Moises Agami. “Partnered with Aston Martin’s unmatched craftsmanship and ultra-luxury vision, the Daytona Beach Shores residences will redefine coastal living and set a new benchmark for design and exclusivity.” A Global Vision for Ultra-Luxury Living The partnership between Aston Martin and Valor Real Estate Development represents a broader expansion into high-end real estate across North America, with additional landmark projects planned for Mexico City and Tampa Bay. With its blend of design pedigree, motorsport heritage, and lifestyle appeal, Aston Martin Residences Daytona Beach Shores signals a bold step forward for the brand – where the thrill of the drive meets the serenity of the ocean. View All Aston Martins For Sale Images: Aston Martin

Two people stand in front of a green draped background; one wears a black hoodie and skirt, while the other sports a green jacket, pants, and cap from the PUMA Motorsport F1 Team Collection.

By Jordan Aquistapace – October 20, 2025

How to Buy: The PUMA Motorsport x Aston Martin Aramco F1 ...

Aston Martin F1's paddock just got a whole new look. They say if you look good, you play good, and in Formula 1, that's more than just a saying. From the drivers and engineers to the crew in the paddock, performance wear is a mindset. Precision tailoring, technical fabrics, and fuel-inspired designs all mirror the same pursuit of perfection that plays out on track. It's an approach that the professionals at PUMA Motorsport have mastered since their start in 2001, alongside the Jordan Grand Prix team. Today, PUMA Motorsports prides itself on being the sole apparel, footwear, and accessories partner of Formula 1 and teams like Aston Martin Aramco, Scuderia Ferrari, and Williams Racing. PUMA and the Aston Martin Aramco Formula One Team have teamed up once again, this time with a collection dubbed "Engineered for the Everyday." It's a lineup that pulls inspiration from the rhythm of the racetrack but is grounded in the realities of daily life. The idea is to capture that shared sense of precision and motion that defines both brands. The cuts are clean, the fabrics move naturally, and the designs borrow just enough from the team's F1 identity without leaning into costume territory. The Replica Collection offers fans an authentic link to the team, reimagined through wearable pieces beyond race weekends. The collection carries that same mindset into casual wear. The Tech Jacket and relaxed-fit Pants look built for motion but don't feel overdesigned. The hoodies and jerseys, in Aston Martin green or classic black, give a nod to team spirit. And then there's the Inverse sneaker, which might be the purest expression of this collaboration. The collection is now available at PUMA stores, online at PUMA.com, and select retailers globally. Shop PUMA Motorsport x Aston Martin F1 Our Top Picks PUMA x ASTON MARTIN ARAMCO F1 TEAM Trucker Hat Shop Now PUMA x ASTON MARTIN ARAMCO F1 TEAM Inverse Sneakers Shop Now PUMA x ASTON MARTIN ARAMCO F1 TEAM Replica Team Tee Shop Now PUMA x ASTON MARTIN ARAMCO F1 TEAM PUMATech Jacket Shop Now PUMA x ASTON MARTIN ARAMCO F1 TEAM Motorsport Jersey Shop Now

A red Aston Martin sports car with bronze alloy wheels is parked indoors on a concrete floor near large windows, capturing the refined look you can create with the Aston Martin online configurator.

By Tyler Rampersaud – October 15, 2025

Aston Martin Unveils Updated Online Configurator

Aston Martin gives its online configurator a serious overhaul. Whether it’s as a way to kill time or the first step in realizing your supercar, exotic car, or luxury car dream, online car configurators are a delightful way for any automotive enthusiast to spend time. Manufacturers like Aston Martin have online configurators that are especially entertaining, giving enthusiasts a chance to see what their dream spec of a timeless, elegant British luxury performance machine would look like. With a lineup of new vehicles that includes the new DBX 707 and DBX S, a new Vanquish V12-powered flagship, the DB12, the new Vantage, and more, a comprehensive update to its online configurator makes the experience more captivating than ever. One of the biggest highlights in the new Aston Martin configurator experience is a richer image quality, helping provide a more immersive configurator experience, greater detail, and a better understanding of what the spec would look like in real life. The configurator also starts with an overview of the Aston Martin lineup, and once a model is selected, statistics are prominently displayed below. New virtual environments, along with enhanced graphical quality allow the confirugator to display a truer expression of paint finishes, as well as a variety of different lighting scenarios during the configuration process. With updates thoroughly improving the online configuration experience, Aston Martin is making it easier than ever for enthusiasts to visualize their dream cars. View All Aston Martin For Sale Image Source: Aston Martin

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