BMW has laid out a four-day program for Monterey Car Week 2026 that spans two North American concept premieres, four decades of M3, and the next chapter of its Kith collaboration.
The schedule opens Thursday, August 13, at Legends of the Autobahn, where BMW marks 40 years of the M3 with a display running from the E30 to the new 2027 M3 CS Handschalter. It runs from 9:00 a.m. to 3:00 p.m. at Pacific Grove Golf Links, and admission is free. The timing is fitting, since an E30 M3 Sport Evolution set a world auction record at £404,375, or roughly $541,000, last month.
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Following its world debut at the 24 Hours of Le Mans in June, the BMW M Concept Neue Klasse is headed to the House of M for its North American premiere tomorrow evening. The all-electric concept previews where M performance goes next, with M-specific programming for the Heart of Joy control unit governing a four-electric-motor drive system, which already underpins production cars including the iX3 and the i3. BMW will also show a manual-gearbox M3 and an electric M concept with a motor at each corner.
Friday, August 14, belongs to the spectacular Vision BMW ALPINA concept, which makes its North American premiere at The Quail: A Motorsports Gathering after first appearing at the Concorso d'Eleganza Villa d'Este, back in May this year. The design study pairs a coupe roofline and shark nose with an interior of full-grain leather, fine metal surfaces, and crystal controls. The press conference at the ALPINA stand begins at 11:25 a.m.
Saturday, August 15, moves to WeatherTech Raceway Laguna Seca for the Rolex Monterey Motorsports Reunion, where four generations of M3 race cars will run on track, from the 1992 E30 M3 DTM to the 2011 E92 M3 GT. Mike Skeen, Bill Auberlen, and BMW M chief Frank van Meel are among the drivers.
Saturday evening turns to fashion, with an invitation-only panel featuring BMW design leadership and Kith founder Ronnie Fieg. The session unveils bespoke automobiles and previews the 2026 "Kith for BMW" collection, the fourth chapter of that automotive-inspired collaboration.
Both concepts close the week on the Concept Lawn at the 75th Pebble Beach Concours d'Elegance on Sunday, August 16, from 10:30 a.m. to 5:00 p.m. at The Lodge at Pebble Beach.
duPont REGISTRY will be on the ground throughout Monterey Car Week to bring you exclusive coverage. Watch this space.
Images: BMW