In his most recent vlog, he and a few friends went out to the mountains of Livigno, Italy for Roger Dubuis' latest timepiece launch at the Lamborghini Winter Academia. The watch being unveiled was the Excalibur Spider Pirelli Sottozero. The connection between the two is that the band of the watches uses parts of the Pirelli Sottozero tire, which is meant for snow driving. Those are the also the same wheels that the Lamborghinis are using for the Winter Academia.
Check out the video below to see Jon Olsson and friends takes Lamborghinis like the Huracan and Aventador out for some serious snow drifts.