One week after the chequered flag fell on the 2026 Miami Grand Prix, Lewis Hamilton reminded everyone that his relationship with South Florida runs far deeper than a race weekend. The seven-time world champion and Ferrari driver posted a short Instagram clip titled "Vice City Run," and it landed like a perfectly timed pit stop.
The video opens with Hamilton on the water, piloting a Scarab Jet boat in Biscayne Bay. Dressed in all-white, he steps off the boat, climbs into a white Ferrari Testarossa, like in the original Miami Vice (however, those were monospecchios i.e single mirror cars), and proceeds to drive stick through Miami's streets. After pulling off a few donuts, he heads to Ocean Drive after dark, where the Testarossa's pop-up headlights and 1980s-style strakes sit in sharp contrast to the art deco buildings and neon-lit storefronts. The video's GTA Vice-City-specific font in baby blue and pink, lifted straight from the early 2000s arcade game, makes the cultural reference impossible to miss.
Celebrity reactions came quickly. Tyrese Gibson, who starred in "2 Fast 2 Furious" alongside the late Paul Walker, a film shot right there in Miami, commented: "we need you in LA to celebrate the 25th anniversary of FAST & FURIOUS and CODY WALKERS BIRTHDAY!!!! JUNE 13th…." Richard Rawlings of Gas Monkey Garage added: "Gotta use the GMG F6 when you're taking over Texas."
This is not the first time this season that Hamilton has used a race weekend to document local car culture. In late March, ahead of the Japanese Grand Prix at Suzuka, he showed up at Daikoku Parking in Yokohama driving a Ferrari F40. For the JDM community, Daikoku is hallowed ground, a gathering point where some of Japan's most extraordinary privately owned cars appear on any given night.
What Hamilton is building, deliberately or not, is something that connects Formula 1 to the street-level culture surrounding each race. With races still to come across three continents, the question now is which city he targets next.
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Images: via Instagram @lewishamilton