Few destinations in the world represent luxury, craftsmanship and exclusivity quite like Rodeo Drive. This Father’s Day weekend, the iconic Beverly Hills boulevard will once again become a showcase for automotive excellence as the 31st annual Rodeo Drive Concours d’Elegance brings together some of the world’s most extraordinary vehicles.
Presented in partnership with the City of Beverly Hills and the Rodeo Drive Committee, the free event will transform the legendary luxury fashion street into a gathering place for collectors, enthusiasts and families, featuring rare hypercars, vintage classics, coachbuilt icons and historically significant automobiles from around the world.
Taking place Sunday, June 21, from 10 a.m. to 4 p.m., the Rodeo Drive Concours d’Elegance will offer guests an opportunity to experience some of the finest examples of automotive design and engineering while enjoying the atmosphere of one of California’s most celebrated luxury destinations.
For collectors and enthusiasts, the event represents more than a car show. It is a celebration of provenance, craftsmanship and the enduring connection between luxury automobiles and the lifestyles built around them.

Showcase of Automotive Legends
The 2026 Rodeo Drive Concours d’Elegance will feature an eclectic collection of vehicles representing multiple eras of automotive achievement. Among the standout entries scheduled to appear are a Jaguar D-Type, a Lamborghini Miura, a Ferrari F40 and a Porsche Carrera GT – four vehicles recognized for their distinctive engineering, design and historical importance.
The event will also feature an exclusive presentation from O’Gara Coach Beverly Hills, showcasing a selection of racing, luxury and bespoke vehicles, including some of the world’s most extreme hypercars from leading global manufacturers.
The collection reflects the diverse appeal of the modern collector market, bringing together legendary classics, high-performance icons and rare automotive creations that represent the pinnacle of craftsmanship and innovation. Presented by private collectors, renowned enthusiasts and industry-leading manufacturers, the showcase has helped establish the Rodeo Drive Concours d’Elegance as one of California’s premier luxury automotive events.

Automotive Heritage Meets Beverly Hills Luxury
The appeal of the Rodeo Drive Concours d’Elegance extends beyond the vehicles themselves. Set against the backdrop of one of the world’s most recognizable luxury destinations, the event combines automotive culture with the shopping, dining and hospitality experiences that define Beverly Hills.
Guests can explore the surrounding luxury retailers, enjoy acclaimed restaurants and experience the atmosphere of Rodeo Drive, where fashion, entertainment and automotive passion intersect. The event will also feature a selection of food trucks, including Baby’s Bad A** Burgers, Chick Truck, Cousins Maine Lobster, The Deli Doctor, Cakes by Chante and King Kone.

Celebrating Automotive and Cultural Milestones
This year’s event carries additional significance as it takes place along historic Route 66 during the highway’s 100th anniversary year, connecting the celebration to America’s rich automotive heritage.
Attendees will also be able to follow global soccer action throughout the day, with video screens displaying FIFA World Cup game scores and updates. Guests can shop the exclusive Beverly Hills Football Club limited edition collection, inspired by Beverly Hills and the worldwide spirit of competition.

Supporting Beverly Hills First Responders
Beyond celebrating exceptional automobiles, the Rodeo Drive Concours d’Elegance continues its commitment to the local community.
Proceeds from the event will benefit the Beverly Hills Police Foundation and Beverly Hills Fire Chiefs Fund, nonprofit organizations dedicated to supporting first responders and their families. The annual gathering is made possible through the support of sponsors and community partners who help bring the Father’s Day tradition to life each year.
Admission to the Rodeo Drive Concours d’Elegance is free, with parking available at nearby parking garages.

One of the World’s Most Famous Streets
Internationally recognized as a destination at the intersection of luxury, fashion and entertainment, Rodeo Drive provides a fitting stage for a celebration of automotive excellence.
With more than 100 distinguished retailers spanning three blocks of the famed thoroughfare, the destination continues to attract visitors from around the world seeking exceptional experiences.
Alongside the Rodeo Drive Concours d’Elegance, the street hosts a series of signature events throughout the year, including Rodeo Drive Celebrates Fashion, Rodeo Drive Celebrates Timepieces and Fine Jewelry, and the Rodeo Drive Holiday Lighting Ceremony.
For one special Sunday each year, however, the focus shifts from haute couture to horsepower – bringing together the rarest vehicles, most passionate collectors and finest examples of automotive artistry in the heart of Beverly Hills.
PHOTOS COURTESY: Beverly Hills Rodeo Drive Concours