On the evening of March 12, 2026, the Maserati showroom at Jim Ellis Maserati Alfa Romeo was transformed into something far beyond a traditional automotive gathering. It became a curated environment where entrepreneurs, investors, and enthusiasts converged—an atmosphere where introductions carried weight and conversations held potential.
Hosted by Cindy “RODEO” Steedle, Jeff Beal, and Eric Steedle, the second installment of Cars & Capital drew an exclusive gathering of approximately 100 hand-selected guests, each intentionally curated to elevate the room. The guest list reflected a powerful cross-section of influence, including visionary entrepreneurs, seasoned business owners, top-tier real estate professionals, capital allocators, and distinguished collectors. More than an event, the evening was a strategic convergence, where luxury, innovation, and opportunity met—designed to foster high-level conversations, meaningful relationships, and lasting business synergy.
An Elevated Automotive Experience
Set against the backdrop of Maserati’s latest performance lineup - including the 2026 MC20, GranTurismo, and GranCabrio - the evening delivered a refined, sensory-driven experience rooted in design and craftsmanship.
Guests arrived via professional valet and stepped onto a red-carpet entrance before entering a vibrant showroom atmosphere. Soft jazz filled the space, while handcrafted cocktails and an artistic culinary presentation by Chef Za of Zaza’s Kitchen elevated the experience.
The environment struck a rare balance, elevated yet approachable, where conversations flowed naturally among a highly curated audience.
Innovation, Motorsport, and Experiential Engagement
A defining element of the evening was its integration of experiential and performance-driven activations.
SimCraft delivered a full-scale racing simulator experience, allowing guests to engage directly with world-class tracks in a highly immersive format. Skip Barber Racing School introduced its newly announced Driver’s Club, a private motorsports society for the World’s Most Discerning Drivers that provides access to legendary circuits, rare machinery, and bespoke driving adventures.
These moments reinforced a key theme: Cars & Capital is not simply observed - it is experienced.
GALLERY-EMBED
Honoring Service and Purpose
Beyond business and lifestyle, the evening carried a meaningful philanthropic dimension.
In partnership with Angel Wings Foundation, Inc., a 501(c)(3) non-profit, founded by Cindy “RODEO” Steedle and Jeff Beal, and Nobody Heals Alone Foundation, Inc., a 501(c)(3) non-profit, founded by Roger and Karmai Marshall, Jr., both retired U.S. Veterans - the event honored those who have served.
With numerous veterans in attendance from across Georgia, the recognition served as a reminder that the strength of any community is measured not only by its success, but by its commitment to service and support. The Nobody Heals Alone Foundation continues to provide essential resources to veterans and first responders navigating transition and reintegration into civilian life.
A Curated Network of Influence
Cars & Capital brought together a notable group of firms and organizations, including Dinan Capital Advisors, Vertical Capital Advisors, SERHANT. and Aquarius Vision - further reinforcing the depth and diversity of expertise within the room.
The evening was made possible through the support of a distinguished group of partners, including duPont REGISTRY, Jim Ellis Maserati Alfa Romeo, SimCraft, P3 Jets, Skip Barber Racing School, Galati Yacht Sales, Privée Diamonds Direct, Balanced Bodies Dawsonville, Hydro Health & Wellness, The Baldwin Group, Extraordinary Walls & Interiors, 833 Auto Spa, Gold Dust Coffee, Elevated Interiors Atlanta, Rocking 8 Livestock, and Jaryd P. Green & Associates.
Each partner contributed to an environment where industries intersected, and relationships could form organically.
Closing Perspective
As automotive culture continues to evolve beyond the machine into lifestyle, community, and opportunity, Cars & Capital stands at the intersection of it all.
It is the evolution of automotive lifestyle networking.