Miami has plenty of events centered around cars, watches, and culture, but Time To Drive brought all three together in one place for its inaugural kickoff. Held this past weekend, the three-day festival welcomed more than 6,500 attendees to The Concours Club and Mana Wynwood for collector cars, independent watchmaking, and plenty of entertaining panel talks. Organized by 0260 and co-founded by Lex Borrero and Perri Dash, the weekend started Friday night with an invitation-only VVIP meet before the main festival opened to the public on Saturday and Sunday. Over the weekend, visitors had access to 50 watch brands, $100 million in cars, and 64 speakers from the automotive, watch, and collecting worlds.
GALLERY-EMBED
Cars were obviously a big part of the weekend, particularly at WERKS: The German Concours, which displayed 150 Porsche, BMW, and Mercedes-Benz collector cars. The Best of Show award presented by Stollenwurm Watches went to a 1985 Mercedes-Benz 200E 6.0 AMG Hammer, while Icons of Stuttgart showcased everything from classic BMW M cars to modern Porsche GT cars. There was also The Monte Carlo Experience, with cars like a Ferrari F40 and Aston Martin DB4. At Mana Wynwood, visitors had the opportunity to see an Amazon Green Porsche Carrera GT, one of just six Ferrari Sergios ever built, the Porsche 964 Turbo featured in Bad Boys, and the Gordon Murray S1, which made its world debut earlier this year at Monterey Car Week.
GALLERY-EMBED
The watch displays scratched the horology itch for both newcomers and avid enthusiasts. The Collectors Club featured 50 watch brands, including everyone from established names to independent makers. Chopard brought its L.U.C 1860, which won the GPHG Time Only Watch Prize, while Grand Seiko displayed its Spring Drive U.F.A. Ushio 300 Diver, winner of the GPHG Sports Watch Prize. Jacob & Co. also had its Bugatti Tourbillon on display, featuring the miniature mechanical V16 movement that resembles its hypercar counterpart. One of the standout releases came from Armin Strom, introducing the Mirrored Force Resonance Zeitgeist Blue alongside Exquisite Timepieces. Limited to 10 examples, the entire edition sold out during the festival. Other brands making appearances included NORQAIN, Perrelet, L.Leroy, Dennison, and Hanhart.
GALLERY-EMED
Across Saturday and Sunday, 64 panelists and speakers took part in discussions and live recordings, presented by Christies & Gooding Christies, including Indianapolis 500 winner Alexander Rossi, Porsche Penske Racing driver Felipe Nasr, automotive photographers Larry Chen and Matt Farah, and comedian Spike Feresten. The Smoking Tire and Spike's Car Radio both recorded live episodes at the festival, while other conversations covered collecting, motorsports, and the watch industry. Assouline also gave attendees an early look at Porsche: The Impossible Collection, its latest book highlighting 100 important moments in Porsche history. By the end of the weekend, car and watch exhibitors had reported more than $20 million in combined sales, according to organizers.
GALLERY-EMBED
Time To Drive isn't stopping with its first Miami event, either. During Sunday's closing programming, Borrero and Dash announced that the festival will return in 2027 under a new name: Time To Drive: Art Unframed. The next edition will move to a different Miami venue, with plans to bring more attention to art, motorsports, music, and design alongside the automotive and watch displays. Dates and additional details have not been announced yet. Considering the turnout and reported sales from the inaugural weekend, Time to Drive needs to be marked on your calendar for 2027.
Photography by Dominigo Herlly