Most people fly into Monterey Car Week. The smarter move is to drive there, and to make the drive its own event. That's the idea behind Luxury Rally Club's Rally to Car Week, a three-day run up the California coast that turns the trip into the opening act rather than the commute.
The route works the way a good road trip should. It starts in Los Angeles on Monday, August 10, with registration and a brunch kick-off at Soho House in Malibu, then points north toward Pismo Beach with a comfort stop in Los Olivos along the way. The Cliffs Hotel & Spa serves as home base for two nights, with dinner in the courtyard the first evening and a nightcap out on the lawn once the cars are parked.
Day two loosens up. Breakfast on your own schedule, a driver's meeting, then out into the Central Coast with a pastry and coffee stop in Morro Bay before lunch at Daou Winery & Estate above Paso Robles. The wine country roads around there are some of the best driving in the state, the kind of sweeping, lightly trafficked tarmac that rewards a good car and a clear morning. Evening brings everyone back to The Cliffs for cocktails on the lawn and dinner under the open sky.
The last leg is the payoff. Wednesday runs from Pismo Beach up to Monterey, with a photo stop on Highway 1 along the PCH and lunch at The Club at Pasadera before check-in at Car Week accommodations. By the time the group rolls into town, everyone has already logged a few hundred miles together, which is a far better way to start the week than stepping off a plane.
Luxury Rally Club builds experiences for collectors and enthusiasts who want real access rather than a logo on a lanyard. The company has earned a reputation in the luxury-automotive space for getting the details right, the kind of operator that handles the logistics so completely that guests can simply drive and enjoy the company they're keeping. The crowd on these events tends to be exactly the people you'd want sharing the road, a mix of serious collectors, industry figures, and the occasional familiar face.
For 2026, duPont REGISTRY returns as the Official Media Partner, which fits. Both sides care about the same thing, which is putting great cars and the people who love them in the right setting and letting the rest take care of itself.
The package runs $6,400 per couple and is built so you don't have to think about the parts that usually take the shine off travel. That covers two nights at the Cliffs Hotel & Spa, full concierge service, a luggage truck so your bags travel separately while you drive light, and dining throughout the run, from the Malibu kick-off to the wine country lunches and the dinners back at The Cliffs.
Show up, drive some of the best roads California has, eat and stay well, and arrive at Monterey Car Week already in the thick of it rather than on the outside looking in. Spots on something like this don't sit around, so anyone weighing it should move sooner than later.
For full details or to reserve a place, reach out to Luxury Rally Club at trevor@luxuryrallyclub.com.