The inaugural Time To Drive Car & Watch Festival puts cars and watches on the same floor this November, pairing historically significant automobiles with some of the most respected names in watchmaking.
The festival runs November 6-8, 2026. The main event takes over Mana Wynwood Convention Center on November 7 and 8, where organizers expect more than 4,000 guests each day, and the weekend opens a day earlier with Driver's Seat, a collector track day at The Concours Club. It's produced by 0260 (Zero To Sixty), the lifestyle brand founded by music producer and collector Lex Borrero, who co-founded Time To Drive with cultural strategist and Wrist Check Pod creator Perri Dash.
Lex Borrero
Borrero has been clear about what he's building. "At 0260, we believe belonging is the new luxury, and the strongest brands of the future will be those that create genuine communities," he said when the festival was announced. That idea runs through the entire weekend, from the track day to the watch floor.

A Collector Market That's Paying Closer Attention
The festival lands at an interesting moment. Borrero has been watching interest build around analog modern classics: manual Porsches, BMW M cars, Mercedes-AMGs and the Japanese performance cars that genuinely mattered. As he sees it, the market has become more discerning in 2026, and younger collectors in particular are weighing cultural relevance and personal connection when they decide what's worth collecting.
It's an easy idea to understand once you've seen a crowd gather around a clean E30 M3. Cars like that carry memories for the people looking at them, and that connection is a big part of their appeal.

Perri Dash
You can see that thinking all over the program. Driver's Seat is organized by decade, from the '70s through the 2000s, with the last group billed as the final generation of analog machines. The featured car list leans the same way. A 190E 2.5-16 Evolution II, a W124 500E "AMG Hammer," an E30 M3 Cecotto and a Carrera RS 2.7 Sport Lightweight and more.
Cars With a Story Beyond the Spec Sheet
Then there are the cars you know from somewhere other than a car show.
The one likely to draw the biggest crowd is the 2004 Maybach 57 from Jay-Z and Kanye West's "Otis" video. For the 2011 Spike Jonze shoot, the pair took power tools to a car that cost around $340,000 new, sawed off its doors and roof, and left a raw, welded widebody behind. It survives exactly as it looked on screen. You'll find it in the Entertainment & Culture exhibition curated by Cart Dept..
Motorsport fans get the No. 7 Porsche 963 from Porsche Penske Motorsport, the entry that has won the Rolex 24 At Daytona three years running. The first of those wins, in 2024, gave Roger Penske his first overall Daytona victory since 1969. Felipe Nasr drove in all three, and he's on the guest list, so you may get the story from the man himself.

And because this is Miami, the Porsche 964 Turbo from the original Bad Boys will be there too. It's a perfect fit for the setting.
Those headliners sit inside a series of themed showcases. Icons of Stuttgart, co-curated by 0260 and Cart Dept., covers Porsche and Mercedes-Benz history with cars like the 300 SL Gullwing, a four-cam 356 Carrera, the Jägermeister 911 Carrera RSR and a 918 Spyder Weissach. The Monte Carlo Experience casts a wider net, from the Aston Martin DB4 to the Ferrari F40.
Some of the cars will be completed right in front of you. Tuner Revolution brings in a group of exotic builds at roughly 80 percent complete and finishes them on the floor over the weekend, with the builders on hand. Cart Dept. is also presenting Canvas Chrome, where artist Mark Delmont turns a vintage Mercedes-Benz into a one-off rolling canvas in real time.

Show Your Car or Take It on Track
If you own something German and interesting, there's a way in. WERKS, the festival's German concours, is open to Porsche, BMW and Mercedes-Benz cars built from 1980 through 2019. Cars are judged within their marque on authenticity, provenance and condition, among other criteria, with a $5,000 prize on the line. Selected cars also join The Nürburgring, a showcase of community-owned German cars named for the track that shaped so many of them. Entries go through the festival site with a $200 submission fee and are reviewed by the show committee.

Perri Dash and Lex Borrero
Driver's Seat offers the most exclusive access of the weekend. Held November 6 at The Concours Club and powered by Visa Infinite Private, it's open only to GRAIL VVIP pass holders and capped at 150 guests; pass holders register to reserve their place. Four lead-and-follow sessions, each limited to 20 cars, cover the '70s, '80s, '90s and 2000s. Guests can attend on their own or submit a car for review to take it on track.
Meet Your Heroes puts 20 bedroom-wall cars, the F40 and Countach among them, on circuit with guests riding along. Invitation-only hot laps pair guests with professional drivers, and Borrero joins Concours Club president Aaron Weiss and Jean-Baptiste Maillard for a panel called Belonging Is the New Luxury, hosted by collector Cyrus Ramsey.
Two Worlds, One Floor
The watch program carries equal weight. The Collectors Club gathers 38 brands, from established maisons to rising independents, including Chopard, Zenith, Jacob & Co., Grand Seiko, Ulysse Nardin, Greubel Forsey, MB&F, Urwerk and Armin Strom. Next door, the Luxury Exchange brings together secondary-market dealers for vintage pieces, collector accessories and bespoke storage.
"Automobiles and watches have always shared a common language of craftsmanship, engineering and storytelling," Dash said. Anyone who collects both will recognize that connection right away.

The panel schedule is where the two worlds overlap most usefully. Cross Market covers buying, selling and spotting value across cars and watches. When the Hammer Hits goes behind the scenes at car auctions. Content Collectors looks at how social platforms shape what becomes desirable, which loops right back to Borrero's point about cultural relevance. Watch-focused sessions dig into independents, microbrands, the rise of watch clubs and hip-hop's lasting influence on fine watchmaking.
The Rest of the Weekend
The guest list runs deep. Matt Farah is recording The Smoking Tire live, Spike Feresten is doing the same with Spike's Car Radio, and photographer Larry Chen is leading a masterclass on capturing speed. Patrick Long, Alexander Rossi, Eric Wind and John Temerian are among the dozens of drivers, dealers and collectors also on the schedule. Several headline sessions are available as add-ons, and the full lineup is on the panel page.

Assouline will unveil Porsche: The Impossible Collection on site, plus a conversation with author A.J. Baime. The Culinary Circuit serves food from the countries behind the great car and watch traditions: Italy, Japan, Germany, Switzerland, France, the United Kingdom and the United States. If you want the full treatment, the 0260 ClubHaus, powered by the Miami Watch Club, adds chef-driven food, open bars, cigars and a room full of collectors and executives. DJ Matt E Love handles the soundtrack.
Plan Your Visit
Mana Wynwood Convention Center hosts the main festival November 7-8, with Driver's Seat at The Concours Club on November 6. Tickets, from single-day passes up to VVIP hospitality, are on sale at timetodrivefest.com, and kids under 12 get in free with a ticketed adult. Download the 0260 app before you go. It holds your entry QR code and the live schedule.
For collectors of cars, watches or both, it's a weekend worth planning around.
