Ferrari has just done something no one expected. After dominating Le Mans for a third straight year with the 499P, Maranello has unveiled the F76, its first-ever car created entirely for the digital world. You can’t drive it, touch it, or even see it in a showroom. Instead, it exists purely as a collectible NFT ( non-fungible token), a digital asset reserved for members of Ferrari’s exclusive Hyperclub,limited to just 100 clients, representing Ferrari’s most elite circle. This marks a clear strategy shift, targeting younger, tech-savvy entrepreneurs who view blockchain assets as a new form of collectible ownership.
At first glance, the name might sound like another internal code. But F76 pays tribute to a milestone that defined Ferrari’s racing legacy, the brand’s first Le Mans win in 1949 with Luigi Chinetti and Lord Selsdon in the 166 MM barchetta, chassis number 0008M. This car also won the Mille Miglia that same year. Now, 76 years later, Ferrari is using that same competitive spirit to bridge racing heritage with digital innovation.
A digital design study led by Flavio Manzoni and the Ferrari Styling Center, the F76 explores how generative algorithms and biomimetic design can reshape performance aerodynamics. Every surface, curve, and vent was calculated through a parametric design process that treats the car like a living, breathing structure. The bodywork uses topology optimization to direct airflow, cooling, and downforce exactly where needed.
The most striking feature is the dual-fuselage layout, which splits the driver and passenger cells housed under their own individual glass canopies, creating a central aerodynamic channel that doubles as an active wing. If you follow classic cars, this was also something that we saw on the wild 1967 OSI Silver fox prototype. Airflow divides at the nose, travels across sculpted surfaces, and merges at the rear beneath a floating wing suspended between twin vertical fins. Every line is shaped by physics, not aesthetics alone.
Elements from past projects, like the Ferrari F80, reappear here: vertical side cuts, floating front splitters, and sculpted body volumes. Even the retractable headlights nod to the 1970s and 1980s Ferraris with pop-up lights, bridging heritage and experimentation.
Inside, dual cockpits sync through drive-by-wire tech, allowing both occupants to feel the same inputs in real time. It’s a fresh take on shared driving, something no physical Ferrari has attempted before. Hyperclub members could customize their F76 NFTs across multiple drops, each representing a unique, one-off digital Ferrari tied to the brand’s endurance racing program.
NFTs are beginning to reshape the automotive space. They offer manufacturers like Ferrari a way to extend design experimentation without the cost or regulation limits of production. Alfa Romeo and Lamborghini have dabbled in digital collectibles, but Ferrari’s F76 marks the first time an automaker has created a fully realized concept as a functional NFT ecosystem. The move also builds on Ferrari’s decision to begin accepting Bitcoin, Ethereum, and USDC for car purchases in the United States in 2023, later expanding the service to Europe.
Owning the F76 NFT connects you directly to Ferrari’s racing program and its design studio, a level of engagement previously impossible. Maranello isn’t replacing mechanical cars with pixels, far from it. But the F76 does showcase how design, ownership, and emotion will evolve in the digital age.
Images: Ferrari
