Daniel's love for the Raptor makes him the perfect man for the job.
Known as "The Honey Badger" in race paddocks worldwide, winning eight Formula 1 Grand Prixs throughout his 14-year career, Daniel Ricciardo will forever be cemented in history as the fun-loving, charismatic driver we've all grown to love. Whether you're a die-hard Mercedes-AMG Petronas or Scuderia Ferrari HP fan, there's no denying the feeling of sadness when hearing that Ricciardo officially announced his retirement from Formula racing. And while his Instagram portrays his newfound love for fashion, wines, and all things adventure, Daniel Ricciardo remains fuel-driven as Ford Performance recently announced him as its newest Global Ambassador.
For Daniel, the partnership feels less like a marketing move and more like a natural fit. He's been a Raptor owner since 2017, long before he had a house in the U.S., and has plenty of stories tied to road trips and adventures behind the wheel. Along the way, he's built connections with Ford's team, from meeting CEO Jim Farley and the designers in Dearborn to hanging out with employees in Cologne, even taking in the rare sight of a live crash test. What stood out to him wasn't just the trucks or the tech, but the shared love for racing culture that's cemented into Ford's DNA. That same energy is what helped make the Raptor become a lifestyle for drivers who want something capable, loud, and just plain fun.
Now, Ricciardo gets to share that lifestyle with Ford customers around the world. His role as Global Racing Ambassador will put him right in the mix with the Raptor community, while keeping him close to the bigger motorsport picture that Ford is still so heavily invested in. From Formula 1 to Le Mans, Dakar, and Bathurst, Ford continues to race on just about every stage that matters, and Ricciardo will be there to bring some of that energy to fans and drivers. This feels like the right way forward for someone who's always valued fun over formality. He might not be chasing podiums anymore, but with Ford and the Raptor, Ricciardo is still very much in the driver's seat.
Source: Ford Performance
