Every August, the Monterey Peninsula becomes the center of the automotive world. What began decades ago as a handful of concours events and historic races has grown into the industry's most anticipated week, welcoming manufacturers, collectors, enthusiasts, and executives from across the globe. For one packed week, California's scenic coastline plays host to everything from multimillion-dollar auction sales and global debuts to intimate driving tours, concours lawns, and unforgettable moments. It's one of the rare places where a pre-war Bugatti, a Formula 1-inspired hypercar, and a family road-tripping in a vintage Porsche all feel perfectly at home. Monterey Car Week has earned its reputation for offering every corner of the hobby in one place, and every year it somehow finds a way to get even bigger and better.
That growth has mirrored the evolution of duPont REGISTRY. Long recognized as the marketplace for the world's most desirable automobiles, the brand has steadily expanded its reach through events, experiences, media, and partnerships that connect every side of the luxury automotive lifestyle. Monterey Car Week has become the perfect place to bring those pieces together. Throughout the week, duPont REGISTRY will have a presence at some of the peninsula's most recognizable gatherings, creating opportunities to connect with collectors, enthusiasts, and industry leaders while celebrating the cars that continue to define and shape the market.
The road to Monterey officially begins with Rally to Car Week, presented by Luxury Rally Club. The experience opens with a private dinner in Los Angeles before participants point their cars north for one of the country's most iconic drives along the Pacific Coast Highway.
Winding through Malibu, Pismo Beach, and countless scenic stretches before arriving in Monterey, the rally reminds participants that some of the best memories happen between destinations. Once Car Week gets underway, the calendar quickly fills. The Supercar Owners Circle (SOC) Monterey Get Together pairs exclusive hospitality with a police-escorted drive through Northern California's winding backroads, while Thursday evening's Concours & Cocktails at The Preserve welcomes an invitation-only guest list for an evening of extraordinary cars, elevated culinary experiences, and conversations with many of the people tapping into today's collector car market.
Friday shifts the spotlight to one of Monterey's most beloved events, The Quail, A Motorsports Gathering. Combining a concours, luxury showcase, and garden party into one exclusive occasion, The Quail has become a fixture of Car Week thanks to its carefully curated collection of automobiles and the remarkable crowd it attracts. Collectors chat with CEOs, designers, celebrities, and manufacturers, all against one of the most scenic backdrops on the peninsula. It's a day where major announcements happen as naturally as casual conversations over lunch, which makes it an ideal place for duPont REGISTRY to connect with the community that has supported the brand for more than 40 years.
Saturday offers a fitting finale with several of Car Week's biggest attractions taking place within hours of one another. Exotics on Broadway has grown into the week's largest public gathering dedicated exclusively to supercars and hypercars, and this year's expanded partnership with duPont REGISTRY marks another step forward for an event that continues to draw in thousands of enthusiasts each year.
Across the peninsula, Concorso Italiano celebrates the distinct character of Italian automotive design with legendary manufacturers, community, and a full day of food, fashion, music, and art. As the afternoon comes to a close, many of those cars continue on to the Monterey Motorsports Festival, where performance cars, live entertainment, local businesses, and modern car culture come together for one of the week's liveliest evenings.
No two people experience Monterey Car Week the same way. Some arrive with auction paddles in hand, others spend their week walking concours fields or chasing the latest manufacturer unveilings, while plenty are simply there to enjoy the atmosphere that takes over the peninsula every August.
However the week unfolds, duPont REGISTRY will be part of it. From the first miles of the Pacific Coast Highway to the last awarded car at the Pebble Beach Concours d’Elegance, you'll find our team alongside the people, cars, and experiences that continue to make Monterey Car Week one of the automotive world's most anticipated annual traditions.