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The Art of the Marque: Discover The Best Automotive-Inspired Gear

The Art of the Marque: Discover The Best Automotive-Inspired Gear

When the passion for great cars starts showing up in the things you wear, carry, collect, and use.

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Automotive brands have a way of finding their way into just about every part of life, and it doesn’t always have to involve a car. From watches and sneakers to luggage, headphones, and even a LEGO set, some of the most interesting products inspired by the automotive world take familiar design cues and engineering ideas well beyond the garage. The best ones have a connection to the marque that goes deeper than simply putting a badge on the product.

For The Art of the Marque, we pulled together a selection of gear that captures different sides of automotive culture. There are pieces tied to racing history, collaborations that bring supercar design into everyday accessories, and a few unexpected finds for the collector who already has the car covered. Whether you’re looking for something to wear, use, build, or take on your next trip, these products offer another way to show your appreciation for the brands that have made an impression on you.


Breitling B01 Chronograph 41 Tribute to Aston Martin DB5

Price: $41,500

Breitling’s Top Time has long carried a connection to Aston Martin, dating back to Sean Connery wearing one in Thunderball behind the wheel of the DB5. This limited-edition tribute pairs a natural onyx dial and wooden inner bezel with a hand-colored gradient leather strap, subtly echoing the DB5’s handcrafted interior. Limited to 250 pieces, it brings one of cinema’s most recognizable automotive partnerships to the wrist.

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McLaren Golf Series1 & Series3 Irons

Price: $375 per club

McLaren has taken its obsession with performance onto the golf course with McLaren Golf, recently introducing its new line of irons. The Series 1 and Series 3 bring the brand’s supercar design and engineering into a game where precision matters just as much as it does on the track. Built with advanced materials and McLaren’s signature attention to detail, they’re a natural extension of the brand beyond the car.

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Master & Dynamic MW65 Mercedes-Benz

Price: $524

Master & Dynamic brings Mercedes-Benz design to a pair of everyday headphones with the MW65. Finished in a sleek monochrome palette and marked by the automaker’s three-pointed star, the over-ear headphones combine leather, anodized aluminum, and tempered glass with active noise cancellation and up to 24 hours of battery life. What better way to bring Mercedes-Benz into your daily routine, even when the car stays parked.

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Ferrari Trainers

Price: $1,100

Created for the 2026 Silverstone Grand Prix, Ferrari’s stylish trainer takes its cues directly from the world of Formula 1. Suede, Nappa leather, and nylon come together in earthy tones inspired by the Ferrari FW26 collection, while circuit-inspired graphics define the custom sole. Inside, Ferrari’s signature red adds a familiar flash of color, turning a piece of race-day design into an everyday sneaker.

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Bugatti Factor ONE

Price: $23,599

The Bugatti Factor ONE takes some of the marque’s most recognizable design cues and puts them on two wheels. Its two-tone finish, exposed 3K carbon, and iconic Dancing Elephant emblem give the bike a clear connection to Bugatti’s automotive OEM Fashion history, while its aerodynamic frame pushes beyond UCI regulations. Limited to 250 numbered examples, Bugatti is bridging the gap between hypercars and the world of cycling.

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Defender x YETI 28L Waterproof Panga Backpack

Price: $367

Built for wherever the road or trail takes you, the Defender x YETI Panga Backpack brings serious durability to an everyday pack. Fully waterproof and designed for comfort, it’s ready for rain, wading, or a weekend off the beaten path. With its rugged construction and unmistakable YETI and Defender attitude, it’s the kind of gear you can throw in the truck and trust wherever the adventure leads.

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Bonpoint x Porsche

Price Upon Request

Porsche and Bonpoint team up for a children’s collection that brings a playful dose of Porsche style to classic French kidswear. Inspired by Porsche’s iconic cars and racing heritage, the collection mixes fun automotive details with Bonpoint’s timeless, easygoing look. From little ones who love cars to parents who appreciate good design, it’s a pretty perfect way to introduce the next generation to Porsche.

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Koenigsegg Sadair's Spear Megacar LEGO Set

Price: $449.99

Koenigsegg’s Sadair’s Spear gets the LEGO treatment in an incredibly detailed 4,104-piece model that recreates the Swedish megacar’s V8 engine, triplex suspension, nine-speed transmission, and distinctive opening bodywork. Designed as much for display as it is for the building process, the build set leans into the technical side of Christian von Koenigsegg and one of his most extreme hypercar creations.

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Bentley Overnight Bag

Price: $952.50

The Bentley Overnight Bag is a more compact take on the classic weekender, designed for shorter trips without giving up the details that make Bentley accessories recognizable. Available in Black, Gravity Grey, or Dark Sapphire, each version features OEM Fashion the marque’s signature striped detailing, centered Bentley emblem, and Union Jack-debossed luggage tag, finished with a detachable shoulder strap.

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Porsche x Porsche Club of America Jacket

Price: $250

Porsche teamed up with the Porsche Club of America to celebrate 75 years of Porsche Motorsport with a collection inspired by the brand’s racing heritage. This jacket brings that spirit beyond the garage, pairing classic Porsche Club of America branding with a motorsport-inspired design. For those who want to carry a piece of Porsche’s racing legacy into everyday life, it’s a wearable nod to the club’s trackside roots.

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XerjoAutomobili Lamborghini x Xerjoff Avanguardia

Price: $444

Xerjoff and Lamborghini bring the automaker’s sense of drama to the world of fragrance with Avanguardia, a woody, fruity scent built around cherry, black violet, patchouli, tonka bean, and styrax. The coffret also includes a piece of leather sourced from Lamborghini’s upholstery department, giving the perfume a tangible connection to the cars that inspired it.

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