Lamborghini is preparing to add a fourth model to its lineup before the end of the decade, its CEO Stephan Winkelmann has confirmed, potentially pivoting from its all-electric Lanzador concept to a brand new plug-in hybrid grand tourer that would hark right back to its 1960s car-producing origins.
Initially revealed at The Quail, A Motorsports Gathering in 2023, the high-riding Lanzador concept car (pictured above) was proposed as Lamborghini’s inaugural fully-electric model, planned to go on sale in 2029. Since then, Lamborghini has postponed its move into the all-electric arena until after 2030, but continues to press ahead with plans to release a new production model in the near future.
In an interview during the 12 Hours of Sebring, Winkelmann confirmed that its next move would neither be a smaller SUV than its Urus, nor a four-door sedan, but instead a shape that harks back to its origins: the 350 GT (pictured above), Lamborghini’s first production model, introduced in 1964. This would neatly fill the gap in its product range between its V12 flagship Revuelto, the new Temerario, and the Urus SUV.
Lamborghini last aired a front-engined gran turismo concept in 2008 – the four-door, V10-powered Estoque (pictured below) – which was a super sports car aimed at daily use, but it never reached production.
“When we looked into the idea of the fourth model, we checked all the segments where we are not in, and also the subsegments, and we ruled out having a small SUV, and we also ruled out to have a four-door sedan, because the segment is shrinking,” said Winkelmann.
“For us, what was missing, or what is still missing, and what was at the beginning, the starting point of our company, is a gran turismo – so a GT car. The idea is a two-door, 2+2 gran turismo.”
Winkelmann also reaffirmed Lamborghini’s commitment to plug-in hybrid powertrains, pointing to its recent announcement of all-time highs in sales and revenue last year.
“When we started our strategy in 2021, we said we wanted a fully hybridized lineup by keeping simple promises: new design, and better performance by reducing the CO₂ emissions,” he said. “We are using a lot of the energy from the battery to give extra boost in terms of acceleration.
“We don’t speak about plug-in hybrids, we speak about high-performance electrified vehicles, and that is paying into the idea of what Lamborghini is all about. First with Revuelto, now with Urus SE and Temerario, sales have continued to increase, so I think it has worked.”
Regarding all-electric Lamborghinis of the future, he clarified: “We are continuing to work on the full electric idea, we want to be ready when we think the market and our customers are ready,” he added. “This will not be before 2030 for sure.”
Lamborghini is planning four events this year – one in Italy, one in the UK, and two in the United States – at which it will reveal four different cars, which are all expected to be derivatives of its current models. It debuted the GT3 racing version of its Temerario at Sebring in the IMSA WeatherTech Sports Car Championship’s GTD division (pictured below).
The strategy underscores Lamborghini’s measured approach to electrification – prioritizing performance-driven hybrids while monitoring market readiness for EV adoption, while also opening the door to a modern interpretation of its first production car, the 350 GT, reimagined for a new era.
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