Skip to content
 
Driven by Design: Automotive-Inspired Lifestyle Collabs

Driven by Design: Automotive-Inspired Lifestyle Collabs

From supercars to superyachts and luxury accessories, these automotive collaborations blur the line between speed, style, and lifestyle, bringing design, performance, and heritage into everyday living.

- Advertisement -

Automotive-inspired collaborations have become one of the most interesting ways luxury worlds collide, where design, craftsmanship, and originality shift from the track to everyday life. What starts in Maranello, Sant’Agata, or Stuttgart doesn’t stay confined to a car anymore. We’ve been witness to some incredible projects that include writing instruments, yachts, kitchen accessories, watches, and even sound systems, bringing automotive enthusiasts into entirely new worlds while inviting outsiders into car culture. 

Whether it’s Ferrari’s partnership with Montblanc, transforming racing heritage into fine writing, Lamborghini extending its performance DNA to the open water with The Italian Sea Group, or Porsche channeling its motorsport legacy into SMEG appliances, every collaboration is a natural extension rather than a stretch. The same goes for Bugatti and Jacob & Co., Aston Martin and BERO, and McLaren and Bowers & Wilkins, proof that the automotive world is both influencing and reshaping lifestyle; it’s reshaping it, one unexpected collaboration at a time.


Ferrari x Montblanc

Ferrari’s ongoing collaboration with Montblanc is best seen through the Great Characters Enzo Ferrari collection, which draws directly from the Maranello marque’s history. The writing instruments reference Rosso 70 Anni (Ferrari Red) and Modena Yellow, the Italian Prancing Horse, and small details pulled from Enzo Ferrari’s career, including quotes and design cues inspired by his cars. Executed with Montblanc’s traditional craftsmanship, the collection offers a subtle crossover between motorsport heritage and fine writing.

Shop Ferrari x Montblanc


Lamborghini x The Italian Sea Group

Lamborghini’s partnership with The Italian Sea Group extends the brand’s design DNA onto the water. The Tecnomar for Lamborghini 101FT mirrors the lines, colors, and interior design cues of the Italian supercars, from hexagonal patterns to Y-shaped details inspired by the electrified Temerario. Powered by three MTU engines producing 7,600 horsepower, the yacht combines performance and style, offering a driving experience on the open water that reflects Lamborghini’s approach on land.

Discover Tecnomar for Lamborghini


Porsche x SMEG

Porsche’s collaboration with SMEG is showcased through the limited-edition kitchen collection, which draws directly from the Stuttgart marque’s racing history. The appliances feature 917 Salzburg Red, Carrara White, and Shade Green Metallic finishes, subtle stripes, and nods to Porsche’s 917 KH Le Mans-winning race car. From fridges to coffee machines, the collection translates the brand’s design cues into everyday objects, offering a quiet crossover between motorsport heritage and home life.

Shop Porsche x SMEG


Bugatti x Jacob & Co.

Bugatti’s partnership with Jacob & Co. reimagines the brand’s signature performance and style to exclusive, luxury timepieces. The watches capture the curves, colors, and engineering spirit of Bugatti hypercars, with skeletonized movements and layered dials echoing the precision of models like the Chiron and Tourbillon. From bold colors to intricate mechanical details, each feels like a small-scale version of the cars themselves, offering a wearable experience that reflects Bugatti’s artistry, innovation, and unmistakable character.

Discover Bugatti x Jacob & Co.


Aston Martin x BERO

Aston Martin’s partnership with BERO brings supercar craftsmanship off the road and into the world of beverages. Inspired by actor and co-founder Tom Holland’s lifelong admiration for Aston Martin, the collaboration reflects shared values of precision, attention to detail, and thoughtful design. From the hand-finished touches in a car cockpit to the carefully crafted cans of alcohol-free beer, the partnership honors the same pursuit of quality and character that has made Aston Martin an icon.

Discover BERO


McLaren x Bowers & Wilkins

McLaren’s collaboration with Bowers & Wilkins translates from the track to the cabin, allowing every detail to reflect the car's character. The collection is designed to feel a part of the car itself, with speaker layouts, materials, and tuning reflecting the lines and character of each McLaren. From the 750S to the Speedtail, every note carries the same clarity that the cars deliver on the road, while headphones and earbuds with McLaren styling let that experience travel beyond the car.

Shop McLaren x Bowers & Wilkins

Jordan Aquistapace