As South Florida prepares for the debut of DRIVEN on May 2nd at The Abbey at Aventura, a new benchmark in luxury automotive lifestyle events, duPont REGISTRY Talks brings listeners inside the vision shaping it. In this exclusive podcast episode, Harrison Soffer, principal at Turnberry Associates, and Brett David, CEO of Prestige Imports, join duPont REGISTRY’s Editor-in-Chief Charles Bradley to discuss how the series is set to transform the region’s automotive landscape.
Watch the show...
Launching May 2 at The Abbey at Aventura, DRIVEN is positioned as more than an event – it is a carefully orchestrated convergence of collector cars, bespoke hospitality, and elevated design. It also featured an exclusive car reveal and a Formula 1 car, which attendees will get to see.
Date: Saturday, May 2, 2026
Time: 9AM - 12PM
Location: The Abbey at Aventura
Anchored by Turnberry’s expertise in placemaking and supported by duPont REGISTRY’s global reach across the luxury automotive ecosystem, the series aims to unite the most influential voices and enthusiasts in one refined setting.
“This collaboration embodies a shared vision among our partners to establish a premier destination for luxury car culture in South Florida, uniting placemaking and community in an immersive experience that resonates with car collectors and enthusiasts,” said Soffer. “DRIVEN is designed not just as an automotive showcase, but as a community platform, one that connects collectors, enthusiasts, and the broader South Florida community through placemaking, culture, and curated experiences.”
Gain insight into how DRIVEN is being crafted as a multi-layered experience, beginning with a Cars & Coffee-style launch event timed with the energy of the Miami Grand Prix weekend. The series will evolve throughout the year, culminating on November 7 with a concours-style flagship gathering that elevates automotive presentation through a formal, judged format infused with fashion and lifestyle elements.
For David, the emphasis is on community and accessibility – without compromising the level of luxury expected from such a collaboration: “Excited to bring the South Florida Automotive community together in a beautiful new setting like The Abbey. This event will redefine the Cars & Coffee concept for everyone with such a diverse location featuring culinary treats and world class shopping experience for your family and friends which will be surrounded by thousands of horsepower,” he said.
Throughout the episode, both leaders underscore how DRIVEN reflects a broader shift in the industry – where automotive enthusiasm intersects with lifestyle, design, and hospitality. Each gathering is curated to create an environment where collector vehicles are not only displayed, but experienced within a larger narrative of intentional living.
For duPont REGISTRY Group, which has partnered with Turnberry, the conversation reinforces its role not only as a media authority but as a catalyst for bringing together a global community through elevated, real-world experiences. DRIVEN, as explored in this episode of duPont REGISTRY Talks, is a clear extension of that vision – one that positions Miami at the forefront of the next generation of luxury automotive culture.
