Where most traditional watch-buying experiences start at a storefront, Audemars Piguet is elevating those moments by taking an experimental retail approach with its AP House concept. Designed to be luxurious and comfortable for clients, newcomers, partners, and friends, the idea is in full motion with current locations, including New York, Los Angeles, Atlanta, Miami, London, Milan, Munich, Tokyo, Singapore, Bangkok, Zurich, Manchester, and St. Barthélemy.
Today, Audemars Piguet officially tapped into another hotbed destination with the opening of its all-new AP House in Miami. 
The opening celebrates another milestone for the Swiss watchmaker, first making its mark in Miami in 2006 with its Bal Harbor Boutique. The new AP House is nestled in the heart of Miami Beach, with 7,300 sq ft of interior space that takes advantage of South Florida’s classic indoor-outdoor living, welcoming guests with a breathtaking view of the Miami skyline.
Audemars Piguet partnered with Studio DADO, a Miami-based design team, on an interior design featuring blush tones, soft edges, and natural materials to pull together a luxurious Florida look and feel.
The focus remains on constructing every AP House on the basis of building connections, creating relationships with collectors and enthusiasts in a unique setting with truly unique experiences.
Inside, guests move through a micro-museum of Audemars Piguet’s most celebrated watches, a nod to the brand’s passion for the art of measuring time. A watchmaker’s hutch is where visitors can sit down with experts or browse a selection of straps, while the lounges offer a relaxed, almost homey feel. Regardless of where you are in the world, Audemars Piguet is providing a five-star experience with its AP House.
