For Moët & Chandon, the French Riviera has long been associated with sunshine, yacht-filled marinas, beach clubs, and long afternoons spent with friends, making it the perfect setting for the champagne house's latest seasonal campaign. Teaming up with Pharrell Williams, Moët is celebrating the kind of laid-back moments that define summer, whether that's a spontaneous toast at sunset or a day spent by the water with friends and family.
The collaboration puts a spotlight on Moët & Chandon Ice Impérial, a champagne that was made specifically to be enjoyed over ice. While that may sound normal today, it was a pretty bold idea when the Maison introduced it back in 2011. The inspiration actually came from Saint-Tropez, where locals and tourists were already enjoying champagne in a more refreshing way during the hot summer months. More than a decade later, Ice Impérial remains one of the brand's most recognizable bottles.
To bring that feeling to life, Moët & Chandon is also rolling out a series of summer-inspired experiences that mirror the spirit of Saint-Tropez. From champagne and food pairings to seasonal events inspired by the French Riviera, the goal is to capture everything that has made the destination a summertime icon for decades.

How to Make Pharrell's Spicy Mango Champagne Cocktail
Ingredients
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2 dashes Scrappy's Spicy Bitters
- For extra heat, use 5 dashes for Pharrell's "Ultra Spicy" version
- 0.17 oz. agave syrup (about 1 teaspoon)
- 1.35 oz. Alain Milliat Mango Nectar
- Moët & Chandon Ice Impérial Blanc, chilled
- 1 chili-encased clear ice cube
Equipment
- Mixing spoon
- Ice tongs
- Old Fashioned glass
Method
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- Using ice tongs, place the chili-encased ice cube into an Old Fashioned glass.
- Add 2 dashes of Scrappy's Spicy Bitters directly onto the ice.
- Pour in the agave syrup and mango nectar.
- Top with chilled Moët & Chandon Ice Impérial Blanc.
- Insert a mixing spoon into the bottom of the glass and stir gently to combine the ingredients while preserving the champagne's carbonation.
- Serve immediately and enjoy as the ice slowly releases its spicy kick.