An electronic music icon stars alongside Porsche’s electric icon.
Combining the best of cutting-edge innovation in the realms of luxury, performance, and high-tech futuristic engineering, the Porsche Taycan has served as a beacon of ingenuity within Porsche’s lineup as the historic brand’s first all-electric model. Now in its second generation, the Porsche Taycan has further expanded its performance engineering potential, with the introduction of the new record-breaking high-performance variant, the Porsche Taycan Turbo GT. Breaking records at race tracks around the world, the new Taycan Turbo GT is showing off the incredible ability of electric performance, especially combined with Porsche’s celebrated engineering know-how.
In a new campaign for Porsche’s Middle East and Africa market, electronic music star David Guetta is collaborating with Porsche in a new ‘Speed of Light’ film. The film is set to a Future Rave remix of David Guetta’s iconic hit song ‘Titanium,’ where the Porsche Taycan, alongside the new electric rendition of Porsche’s iconic SUV model, the Macan are staged with mesmerizing laser light effects, driving through one of the world’s largest solar parks, Mohamed bin Rashid Al Maktoum Solar Park outside Dubai with over two million solar modules. The solar power tower, the tallest of its kind, was Guetta’s DJ booth for the campaign.
In addition to the campaign, a three-part series of ‘Making of’ films will take viewers behind the scenes to see the incredible effort that went into the making of the campaign. With the Porsche Macan electric evolving Porsche’s electric portfolio to add SUV practicality and usability with compelling performance and power, and the new Porsche Taycan Turbo GT breaking track records across the globe as Porsche’s most powerful roadgoing production model yet, the new ‘Speed of Light’ campaign with David Guetta celebrates innovation in music and engineering and bold futurism.
