The watches are just as rare as the hypercar they're inspired by.
When Bugatti unveiled the Tourbillon, it defined itself as the next chapter of performance, luxury, and innovation for the age-old brand. In celebrating the debut of Bugatti's Chiron replacement, Jacob & Co. crafted two timepieces that reflect its spirit, the Bugatti Tourbillon and the Bugatti Tourbillon Baguette. Both watches speak the same language of precision and artistry, finding similarities between watchmaking and hypercar design.
Much like Tourbillon's new V16 engine serves as its beating heart, the Bugatti Tourbillon watch features a sapphire engine block movement, complete with 16 titanium pistons that fire into motion at the push of a button.
Jacob & Co. incorporated the same meticulous detail into the watch as Bugatti did with its Tourbillon. The case shape mirrors the car's body, with sapphire side windows displaying the movement's inner workings, while the dial borrows its design cues from the car's gauge cluster. Even the placement of the flying Tourbillon at 9 o'clock resembles a tachometer, supporting the connection between road and wrist. It's not hard to see why this project was more of a collaboration than a simple partnership that both Bugatti and Jacob & Co. are equally obsessed with.
Then there's the Bugatti Tourbillon Baguette, which takes the idea to another level of exclusivity. With a case crafted in 18K white gold, invisibly set with 17 carats of baguette-cut diamonds and accented with 18 rubies, it transforms the meaning of high-end horology. The rubies even pay homage to the Tourbillon's taillights. Limited to just 18 pieces, the Baguette will most likely remain a piece few will ever see in person, let alone own.
Source: Bugatti/Jacob&Co.
