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    Two cars, an orange SUV and a blue Lamborghini sports car, drive side-by-side on a multi-lane highway under a cloudy sky.

    Lamborghini Posts Record H1 2025 Sales Figures, Credits Hybrid Shift

    Despite economic headwinds and geopolitical instability, Lamborghini has managed to stave off broader market pressures and deliver strong sales numbers. The Italian marque has wrapped up the first half of 2025 with €1.62 billion in revenue and 5,681 cars delivered; the highest first-half sales figure in the company’s history. Regional breakdown shows EMEA (Europe, Middle East, Africa) leading the charge with 2,708 deliveries, followed by the Americas with 1,732, and APAC (Asia-Pacific) with 1,241 units.

    We reported earlier this year on Lamborghini’s impressive Q1 performance, where the company posted €895.2 million in revenue and delivered 2,967 units, a 29.6% revenue increase year-over-year. That momentum clearly hasn’t slowed, and according to Lamborghini,  at the heart of this success are two new flagships: the Revuelto, Lamborghini’s first V12 plug-in hybrid, and the Urus SE SUV, the hybrid version of its best-seller.

    A man in a blue suit stands with arms crossed and smiles beside a yellow Lamborghini, celebrating record H1 2025 sales figures credited to the brand’s hybrid shift in a modern showroom.
    A worker wearing gloves assembles the door panel of an orange car on an automotive production line, as Lamborghini posts record H1 2025 sales figures, crediting its recent hybrid shift.

    Now, with H1 operating profit at €431 million and a strong 26.6% profit margin, it appears that Lamborghini’s all-hybrid gamble is paying off. CEO Stephan Winkelmann, in fact, specifically credited the brand’s success to its strategic shift toward full hybridisation. “The results confirm that the decision to hybridize the entire range was the right one,” he said. CFO, Paolo Poma, added that these results confirm the brand’s resilience built over the years and its status among the global luxury elite.

    Strong demand for the 1,015-horsepower Revuelto has pushed its waiting list out to two years. At the other end of the spectrum, the Urus SE offers 800 horsepower, improved comfort, lower emissions, and sharper performance, making it a more refined yet no less capable evolution of the Urus S.

    Compared with the broader luxury segment, Ferrari also posted strong results in Q1 2025. The Italian marque is yet to post its H1 results. Shipments rose to 3,593 units, with sales being led by high-value models like the SF90 XX family and the Purosangue. Also, in light of the new U.S.-EU trade framework reached on Sunday, it needs to be seen how automakers operating in the luxury and performance car markets adapt, but Lamborghini appears to be unfazed, with production already running at full capacity, and its product rollout is just getting started.

    Next up is the Temerario, the V8-powered HPEV supercar that just made its dynamic debut at Estoril in Portugal (Watch out for our track-test review). The entry-level model will complete Lamborghini’s transition to a fully hybrid model range under the brand’s Direzione Cor Tauri roadmap. First deliveries of Lamborghini’s new entry-level supercar are expected to begin in 2026.

    Lamborghini posts record H1 2025 sales figures, credits hybrid shift: revenues reach €1.62B, operating profit €431M, ROS 26.6%, and 5,681 units delivered. Two Lamborghini cars driving on a road.

    Source: Lamborhini

    Khris Bharath