Ahead of the Las Vegas Grand Prix, McLaren Automotive has revealed Project Viva, a one-of-one McLaren 750S Spider designed and built by McLaren Special Operations (MSO). As McLaren’s bespoke division, MSO is synonymous with the pinnacle of personalization—transforming a client’s inspiration into automotive art.
Inspired by the spectacle and energy of Las Vegas, Project Viva embodies the shared ambition and innovation that unite McLaren and the city itself. Every inch of this singular supercar reflects MSO’s mastery of craftsmanship and creativity, blending design, narrative, and artistry into a seamless luxury statement.
Reimagining the City of Lights through a monochrome lens, Project Viva takes an unexpected approach in a destination defined by neon color and excess. Rather than recreating Vegas’ glow through vibrancy, MSO interprets the city’s pulse, architecture, and atmosphere through intricate, hand-painted linework. The ‘Sketch in Motion’ livery captures the movement and spirit of Las Vegas – from its iconic skyline and illuminated signage to its rhythm of music and performance – all tied together with McLaren’s own racing heritage.
MSO’s bespoke palette for Project Viva includes Muriwai White, a tone inspired by the Muriwai House motif, and Vegas Nights, a new MSO-exclusive paint developed solely for this commission. The deep black finish features subtle cyan, magenta, and green metallic flecks designed to mimic the shimmer of Las Vegas after dark. Each stroke and shade carries intent—every line tells part of a larger story, illustrating MSO’s philosophy of building around emotion and inspiration rather than aesthetics alone.
Adding a layer of authenticity and motorsport pedigree, McLaren Formula 1 drivers Lando Norris and Oscar Piastri contributed hand-applied details, including the team’s tenth Constructors’ World Championship star on the rear bumper, alongside signature lines and sketches. Their involvement ties the bespoke project back to McLaren’s legendary track record and dedication to performance.
“Project Viva captures what McLaren Special Operations is all about – pushing beyond convention to create something truly personal. It’s where craft meets character, and where any inspiration can become a story told through design. Every commission we create is a fusion of vision and skill, resulting in a car that authentically expresses the inspiration behind it. Whether born from brand storytelling or a client’s own passion, MSO exists to turn ideas into something unique and meaningful,” said Jonathan Simms, Director of McLaren Special Operations (MSO).
The McLaren 750S Project Viva will be on display at the McLaren Experience Center within the Wynn Las Vegas Hotel from November 13–20, coinciding with the Las Vegas Grand Prix. For collectors and enthusiasts alike, it represents not just the most personal expression of the McLaren 750S, but also a new benchmark for luxury automotive artistry – where vision, craftsmanship, and performance meet under the bright lights of the world’s most dazzling city.
Images: McLaren Automotive
