Mercedes-Benz made a groundbreaking statement at CES 2024 this year, showcasing a suite of digital advancements set to redefine the automotive experience. Centered around its display is the new MBUX Virtual Assistant, leveraging generative AI and advanced 3D graphics to offer a personalized user interface. This cutting-edge technology, running on the in-house developed Mercedes-Benz Operating System (MB.OS), marks a significant stride in the digital automotive experience. The MBUX Virtual Assistant, described as the most human-like interface in any Mercedes-Benz, exemplifies empathetic interaction. It intelligently adapts to customer needs with proactive intelligence and emotional recognition, making every interaction seamless.
In a North American premiere, Mercedes-Benz introduced the Concept CLA Class. Based on the new Mercedes-Benz Modular Architecture (MMA), this new EV promises an impressive range, exceptional energy efficiency, and advanced charging capabilities, setting new benchmarks in the electric vehicle market. Mercedes-Benz also announced industry-first collaborations at CES 2024. In partnership with will.i.am, the MBUX SOUND DRIVE transforms the in-car music experience, adapting to driving styles for a unique audio journey.
Collaborations with Audible and Amazon Music bring an immersive audio experience, turning the vehicle into a concert hall with Dolby Atmos technology. Additionally, Mercedes-Benz is revolutionizing in-car entertainment with new gaming collaborations, including a partnership with Antstream Arcade for retro gaming and an immersive in-car gaming experience in the E-Class. Finally, Mercedes-Benz has achieved a milestone with the launch of DRIVE PILOT, the first SAE Level 3 conditionally automated driving system in the U.S., available in select EQS and S-Class models. These innovations from Mercedes-Benz at CES 2024 highlight the brand’s technological expertise while demonstrating a focus on creating a hyper-personalized and luxurious experience for customers. View all Mercedes-Benz models currently for sale on duPont REGISTRY by clicking the link below.
Source: Mercedes-Benz
