A bold new chapter in automotive artistry arrives with Vittori’s limited-run debut.
A new name has entered the hypercar world, carrying with it both Italian elegance and American ambition. Vittori, a visionary performance marque founded by entrepreneur Carlos Cruz, has unveiled its first hybrid hypercar on Saturday evening at The Concours Club in Miami. Limited to just 50 examples, the debut represents a marriage of timeless Italian artistry and future-forward technology.
Headquartered in the United States but manufactured in Italy, Vittori blends AI-assisted design, additive manufacturing, and race-bred engineering into its next-generation hypercars. Designed in collaboration with Pininfarina, the legendary Italian design house responsible for some of Ferrari’s and Maserati’s most iconic silhouettes, the Vittori debut signals a striking balance between innovation and heritage.
“Our dream was to create a beautiful, high-speed vehicle that evoked emotion and a sense of connection,” said Vittori’s Founder and CEO, Carlos Cruz. “We didn’t want to make another supercar – we wanted to build something that feels like flight, like sculpture, like power at your fingertips. We sought to build a reality where performance, beauty, control, and freedom could exist in one car – without compromise.”
The Miami debut showcased a running concept that previews the forthcoming production model. Built on a proprietary Italtecnica-developed hybrid 6.8-liter V12 powertrain and a single electric motor on the front axle, the combined power output is 1,100 horsepower. The car features advanced aerodynamics and additive manufacturing technology. Seamless body surfaces integrate functional intakes and exhausts for cooling flow management, while an active rear wing adapts to reduce drag or increase downforce.
Inside, Vittori takes a stand against the touchscreen-heavy trend in modern supercars. The cabin restores mechanical engagement with tactile controls and switches, designed for precision and intent, placing the driver at the center of the experience.
“Partnering with Vittori on a new vision for the hypercar market embodies one of the essential traits of Pininfarina,” said Giuseppe Bonollo, SVP Mobility, Pininfarina. “For decades, Pininfarina has leveraged its heritage in coachbuilding and its ability to transform pure design exercises into industrial realities through comprehensive, turn-key solutions. These skills remain paramount at Pininfarina in serving global customers, and we are therefore pleased to support Vittori in its mission.”
Founded in 1930, Pininfarina has evolved from artisan coachbuilding into a global design powerhouse. Today, the firm employs more than 500 people across Italy, Germany, China, and the United States, and its influence spans automotive, industrial design, architecture, and mobility projects worldwide. Over nine decades, Pininfarina has created more than 1,450 automotive designs and received more than 90 international awards in the last decade alone. Its collaboration with Vittori continues that legacy of elegance, purity, and innovation.
With only 50 units planned, Vittori’s debut car is designed not only as a showcase of technology and artistry but also as a coveted collector’s piece. More details on pricing and specifications will be revealed in the months following its Miami debut, but the message is clear: Vittori intends to take a place among the great names in hypercar history.
Images: Vittori Motors, Pininfarina
