Porsche Debuts New Sonderwunsch Behind The Scenes Video Series

A new video series pulls the curtain back on the Sonderwunsch world.

Over 75 years of history have made Porsche one of the most celebrated manufacturers on the automotive landscape. However, beyond the cars themselves, Porsche is known by its legions of fans across the globe for its ability to be a stunning canvas for personal expression. Thanks to its unique interior options, incredible library of Paint to Sample colors, and most prominently, its Sonderwunsch program with historical roots that offers the potential for bespoke builds, Porsche Exclusive Manufaktur is one of the most exciting aspects of Porsche as a whole.

Sonderwunsch is the current highest level of individualization available from Porsche, creating stunning bespoke builds with unique colors, interiors, and unique touches throughout, and a new video series from Porsche is showcasing various Sonderwunsch builds, showcasing both the virtually limitless possibilities with Sonderwunsch, and the wide range of clients and builds that Sonderwunsch is capable of creating.

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Close-up of a person's hand on a wooden steering wheel, with classic Porsche dashboard dials and controls in the background.

Two men in suits examine documents or photos on a backlit table, with classic Porsche cars displayed in the background—an intriguing moment from a Sonderwunsch video series.

The interior of a luxury Porsche car featuring brown leather and plaid fabric seats, a modern dashboard, and various controls is showcased in a garage setting—perfect for a Sonderwunsch video series.

A blue Porsche sports car parked on sand dunes at sunset under a clear sky, featured in the Sonderwunsch video series.

Four stories are available to watch now, showing behind-the-scenes insights of the effort, craftsmanship, attention to detail, and curation that go behind a Sonderwunsch build. The first is about Luca Trazzi, an Italian architect and designer with a one-off iteration of the 993 911, a Speedster variant that was only a dream before.

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An older man with gray hair closely inspects a yellow Porsche part, possibly for a Sonderwunsch project, in a well-lit industrial setting.

A person sits in a yellow Porsche convertible sports car inside a garage, surrounded by other classic and vintage cars under natural light—a scene perfect for a Sonderwunsch video series.

A yellow Porsche convertible, part of the Sonderwunsch video series, is parked on a cobblestone street near a lake, framed by tree-covered mountains and a cloudy sky in the background.

A man stands in a garage with several colorful vintage cars, including a Porsche convertible, as part of a video series; yellow, blue, green, red, and black classics are visible behind glass windows.

Close-up of two black leather Porsche car seats with yellow checkered patterns and "Speedster" embroidered on the headrests, inside a yellow convertible sports car—part of the Sonderwunsch video series.

Rear view of a yellow Porsche Speedster with license plate "AE 911 SH," parked in a dimly lit space, capturing the spirit of Sonderwunsch customization.

A yellow Porsche convertible sports car drives along a tree-lined road beside a lake with mountains in the background, capturing the spirit of Sonderwunsch in this stunning video series moment.

Several glossy blue Porsche car model shells are lined up on a white surface, with a person's hand touching one—perhaps part of a Sonderwunsch project or video series exploring custom automotive design.

A close-up of a gloved hand applying a Porsche "S/T" badge to a blue car surface using a small tool, capturing the attention to detail featured in the Sonderwunsch video series.

A blue Porsche chassis is positioned in the center of a workshop, surrounded by windows; rolls of tape and tools are visible on a table in the foreground, capturing the essence of a Sonderwunsch project from the video series.

A blue Porsche sports car drives along a coastal road at sunset, with the ocean and horizon visible in the background—part of an exclusive Sonderwunsch video series.

A blue Porsche sports car is parked outside, viewed through stone columns and arches from a shaded entrance. Trees and greenery provide a lush background in this scene from the Sonderwunsch video series.

A blue Porsche sports car drives on a sunlit road next to green hills under a clear blue sky.

Close-up of the rear engine grille and "911 S/T" badge on a blue Porsche sports car, with blurred ocean and sky in the background—a captivating shot perfect for any Porsche video series.

A blue Porsche sports car with its driver-side door open, showcasing the black interior seats and dashboard in daylight—a perfect shot for any video series.

A blue Porsche sports car is parked on a gravel driveway in front of a large, cream-colored villa with arched entry and tall windows, surrounded by trees and greenery under a clear sky—capturing true Sonderwunsch elegance.

The second is a US-based horse breeder, Jorge Carnicero, who personalized a 911 S/T with a “Dani Blue” exterior color, and uphosltered the interior with a tri-color Pepita houndstooth. German motorcycle enthusiast Sylvia Schiefer’s 911 Targa 4 GTS features unique Pure Blue leather accents throughout the interior, and Hadi Al Hussaini from Dubai paired Aetna Blue with a Cohiba Brown leather and Truffle Brown, Cognac, and Aurum tartan fabric interior for his Porsche 911 Dakar. With the video series showcasing wildly different builds, each one represnts the culmination of a personal story and the stunning, unique craftsmanship ability of Porsche Sonderwunsch.

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