Recognized as one of the most iconic Formula 1 drivers ever to grace the grid, Ayrton Senna left a long-lasting impression on both the sport and the millions of fans worldwide who continue to celebrate his career. The Brazilian racer competed in F1 from 1984 to 1994, winning three Formula One World Drivers’ Championship titles with McLaren. PUMA is paying tribute to Ayrton Senna with its new PUMA x Senna Collection, capturing the essence of his personal life beyond the track.
Named “A Vida,” meaning “The Life,” the collection draws inspiration from Senna’s cherished moments in Angra dos Reis, Brazil, known for its lush, natural beauty. The collection reflects this vibe with laid-back, casual pieces that celebrate the balance Senna maintained between intense competition and a calm, connected lifestyle.
The A Vida collection features classic designs like an old-school jacket and matching track pants, mirroring Senna’s athletic yet relaxed style. A crewneck sweatshirt with subtle embroidery and a graphic tee featuring Senna-inspired artwork. Each piece offers a glimpse into Senna’s off-track persona, celebrating his dedication to both sport and simplicity. PUMA’s A Vida collection serves as a heartfelt tribute, capturing the timeless qualities of a racing icon whose influence extends far beyond the race track. Shop the all-new PUMA x Senna Collection by clicking the links below.
SENNA A VIDA Suede Motorsport Shoes
SENNA A VIDA ARCHIVE Motorsport Jacket
SENNA A VIDA ARCHIVE Motorsport Jacket
ULTRA 5 ULTIMATE SENNA Soccer Cleats
Source: PUMA
