BOSS collaborates with Aston Martin for the first time!
As part of an exciting new fashion-forward collaboration, BOSS has partnered with Aston Martin to launch their first-ever capsule collection, just in time for Fall/Winter 2024. The fuel-driven partnership combines BOSS’s luxury fashion with Aston Martin’s performance-focused design, resulting in a collection that embodies both brands’ DNA and heritage. Drawing inspiration from Aston Martin’s iconic cars and BOSS’s timeless style, the collection offers a 24/7 lifestyle wardrobe crafted from premium materials. The influence of Aston Martin is clear in every piece, from the quilted leather accents reminiscent of its interiors to the use of lightweight, performance fabrics like carbon fiber taped seams.
The collection’s tailored outerwear pieces, made from superfine merino-wool jersey and a carbon-fiber and cotton denim blend, come in a refined color palette of white, pale gray, opal green, and dark mink. Fronting the campaign is none other than Aston Martin Aramco Formula One Team driver Fernando Alonso, who brings his vibrant style and intensity to the collection. As a BOSS brand ambassador, Alonso perfectly represents the “Be Your Own BOSS” ethos, making him the ideal face for Aston Martin’s new collaboration. The BOSS x Aston Martin collection is available now on boss.com and in BOSS stores. Shop the all-new BOSS x Aston Martin Capsule Collection by clicking the link below.
Source: BOSS/Aston Marton
