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First Look Analysis: Audi Q9 Takes on the Giants

By Basem Wasef –  July 28, 2026

First Look Analysis: Audi Q9 Takes on the Giants

Challenging foes like the Cadillac Escalade, Mercedes-Benz GLS and Range Rover, the new Audi Q9 is a 17 ½-foot-long, 6-foot-tall expression of not-so-quiet luxury that supersedes the Q7 as the most massive model to ever hail from Ingolstadt. The largest Audi in history was penned in the organic design language first seen in the Q6 e-tron, wearing a large imposing grille, gently contoured flanks and a lengthy silhouette resolving into a tall, stacked rear end. “We don’t have many creases any more,” senior designer Gary Telaak remarked truthfully at the Q9’s advanced preview in Munich. In the flesh, the full-sized sport ’ute brings an imposing visual vibe that’s about 75% SUV and 25% van – not quite the sexiest look in its base form, but incrementally more aggressive in S-Line trim and even sharper in SQ9 form. The Q9 gets a 429 horsepower 2.9-liter twin-turbo V6, while the gutsier SQ9 version is powered by a 591 hp 4.0-liter twin-turbo V8. Helping manage the model’s massive proportions are power operated doors which bring Rolls-Royce-like levels of luxury to the table. The automation comes with typical German over-engineering that incorporates radar sensors to avoid door dings and a smooth shutting process that rolls down the door speed just as it approaches and latches. This level of attention to detail extends to the interior, a spacious cabin framed by a high-tech panoramic roof. In its top trim level, the largest roof in Audi history spans 16 square feet and incorporates a polymer dispersed liquid crystal safety glass designed to block 99.5 percent of UV radiation while being able to selectively turn sections of the surface opaque at the touch of a button. The 84 overhead LEDs can also be programmed to bathe the cabin in tinted light that complements the cabin’s multi-hued themes. Advanced lighting is a recurring theme with the Q9, starting with a complex welcoming floodlighting that unfolds an animated rhombus shape. The system is also functional: if you’re exiting the car and an approaching cyclist or car is detected, the system will project a visual warning onto the ground. The system’s radar sensors are sophisticated enough to prevent the doors from opening or lock them in place when partially open if a collision is imminent. The fancy lighting extends to the headlamps, which introduce Audi’s first Stateside implementation of digital matrix LED technology. The system, which is standard on SQ9 and optional on Q9, actively monitors traffic and illuminates around oncoming vehicles, dimming the lights where necessary so the view ahead is bright. The premium lighting package goes a step further with advanced turn signals that project arrows down onto the road, offering more dimensional visual cues for other drivers as to the intended direction of travel. The system can also project parallel lines ahead onto the road indicating the edges of the vehicle in order to help with alignment through tight spots. The cabin treats 7 passengers across 3 rows or 6 passengers with captain seating to a contemporary space complete with available features like matte open pore veneers and heated door and center armrests. A panoramic series of OLED screens face the front passengers with an 11.9-inch so-called virtual cockpit, a 14.5-inch central screen, and a 12.3-inch passenger display that offers a privacy mode. The setting enables streaming videos just for the passenger while the Q9 is in motion. The Q9’s multimedia system features an embedded ChatGPT model that is programmed to handle general interest queries beyond typical vehicle functions like navigation destinations. Convenience features include two wireless phone chargers that hold phones in place magnetically, while additional USB-C chargers across all three rows offer between 45 and 100 watts of charging power for laptops and tablets. Power folding rear seats enable up to 87.7 cubic feet of storage behind the first row, and the cabin feels spacious and airy with a commanding view thanks to front seats positioned an inch taller than the Q7. The top-tier Bang & Olufsen system features 1,360-watt and 22 speakers with so-called 4D sound, which hides actuators in the front seats. The 4D system enhances low frequency sound sensations by vibrating the front seats, an effect which can be dialed down for subtle backside sensations, or cranked up like premium multimedia seating at a movie theatre. Headrest speakers offer isolated sound for phone calls, navigation directions and surround sound elements. Though the nearly 3-ton Q9 has plenty of mass to contend with, it employs a few tricks to mask its heft dynamically. Available 4-wheel steering helps swing the rear around corners at low speeds while boosting stability at higher velocities. A standard adaptive air suspension system also adjusts automatically for speed, load, and driving conditions. Ride height can be adjusted as much as 3.5 inches, offering easier entrances and exits while also lowering the center of gravity during more spirited driving. A powerful V6 and an even brawnier V8 help the Q9 and SQ9 achieve best-in-class acceleration figures: 0-to-60 mph in 4.9 and 3.8 seconds, respectively. While outright performance won’t be the central focus of the Audi Q9 and SQ9, its dynamic capabilities should offer a compelling complement to its upgraded interior design and upsized road presence. Audi has historically been late to the large vehicle game, like when the A8 arrived on the scene in 1994, decades after BMW’s 7 Series and Mercedes-Benz’s S-Class. While the A8 has since come and gone, all eyes are now on the Q9 in the hotly contested flagship 3-row SUV segment. The market might be habituated to the usual players, but Audi’s $88,995 Q9 and $119,295 SQ9 will make a strong case for the new kids on the block when they arrive in showrooms later this year.

The 2027 Q9 Is Audi’s New Flagship Luxury SUV

By Tyler Rampersaud –  July 28, 2026

New 2027 Audi Q9 & SQ9 Unveiled

Over twenty years ago, the Pikes Peak Quattro concept previewed what would become a flourishing SUV lineup for the German luxury manufacturer. Named after Audi’s legendary rally presence on the precarious and challenging Pikes Peak hillclimb course, the concept showcased Audi’s luxury, along with spirited performance and all-terrain mettle. Specifically, however, that concept previewed Audi’s first SUV, the Q7. The Q7 was an instant success, and for two decades since its introduction, it has served as one of the flagships of Audi’s SUV lineup. Combining luxury, all-terrain capability, practicality, and engaging driving character, the Q7 exemplified Audi’s elevated luxury in the form of an SUV, and alongside it came models like the Q5, the Q3, the Q8, and more. However, a new SUV flagship is coming to the Audi SUV lineup: the highly anticipated Q9. Introducing new technology and luxury to Audi’s lineup, the Q9 is the brand’s new flagship, getting assigned the number “9” for the first time in the brand’s history. As its name suggests, it’s the largest Audi SUV yet, and along with it, elevated luxury features and design touches elevate Audi’s presence in the luxury automotive market. <- Gallery -> Two interior layouts of the Q9 are available, with seven seats as standard, and a six-seat layout available as an option. Taking on its flagship mantle, the second row features power-adjusting seats, the front seats are optionally available with ventilation and massaging, and the Q9 also features available powered automatic doors. The doors are soft-closing; they can be operated at different points in the vehicle, as well as through the myAudi app, and sensors prevent the doors from opening into traffic, pedestrians, or cyclists. Another interior highlight is the largest panoramic glass roof in an Audi yet, measuring at over 16 square feet, and it can be opened or tilted. Options for the sunroof include personalized ambient lighting, transparency modulation, and, at a later date, dazzling illumination. The exterior features a design that reaffirms and revitalizes Audi’s luxury character. Wheel sizes of up to 23 inches are offered, while advanced lighting technology is a highlight of the new luxury SUV flagship. Its curved OLED taillights are both beautiful and highly functional, paired with available advanced turn signals that project indicators onto the ground for added visibility and safety. Meanwhile, the Digital Matrix LED headlights bring advanced adaptive beam technology to the US market for the first time, optimizing visibility and safety for the driver while reducing glare for others on the road, making the road safer for everyone at night. Another lighting feature in the Q9 Prestige is an LED projected rhombus that welcomes passengers to both the front and rear of the vehicle, which also serves to alert surrounding cyclists and pedestrians that the doors of the vehicle are open. Also enhancing the safety factor of the Audi Q9 is level 2+ partial automated driving, which is available in the US. When equipped, drivers can let go of the wheel and let the car handle steering, acceleration, and braking at speeds of up to 85 mph, with lane changes being executed by activating the turn signal. Other high-tech aspects of the Q9 include an infotainment system that integrates an AI-powered voice assistant, a sound system with 22 speakers and 1,630 watts of output, and an integrated dashcam system that will record videos to a microSD card. Powering the new 2027 Audi A9 is a 2.9-liter twin-turbo V6 engine with 429 horsepower and 442 lb/ft of torque. An Audi staple, permanent Quattro all-wheel drive inspires driving confidence, working with a Tiptronic transmission. Also enhancing the dynamics of the Q9 is standard adaptive air suspension, with adjustable ride height that operates automatically or manually, available all-wheel steering that helps compensate for the Q9’s unprecedented wheelbase. For those that desire a more performance-oriented variant, Audi has also unveiled the new 2027 SQ9, the sportier counterpart to the Q9 luxury SUV flagship. Powering the new 2027 Audi SQ9 is a twin-turbo V8, which boasts 4.0 liters of displacement, 591 horsepower, and 590 lb/ft of torque. With a 0-60 time of just 3.8 seconds, the new SQ9 is the quickest three-row SUV in its class to accelerate to 60 mph, and its Quattro drivetrain features an electronically locking rear differential, as well as a rear-biased architecture, giving the new SQ9 decidedly exciting and performance-oriented dynamics, as well as impressive capability for everyday use. With deliveries in the US for both the Q9 and the SQ9 set to begin in the fourth quarter of 2026, the Q9 will be manufactured in Bratislava, Slovakia. The starting MSRP for the 2027 Q9 is $87,700, while the SQ9 carries a starting price of $118,000. Bigger and more ambitiously equipped than ever, the new 2027 Audi Q9 and Audi SQ9 are not just a new flagship for the brand, but represent a new attitude for Audi entirely. View All Audi For Sale Image Source: Audi

First Look: Audi Unveils Ultra Luxurious Q9 Interior Ahead of July World Premiere

By Khris Bharath –  May 11, 2026

First Look: Audi Unveils Ultra Luxurious Q9 Interior Ahead of July World Premiere

For years, the Audi Q8 has represented the sportier side of Audi’s flagship SUV lineup, while the three-row Audi Q7 served as the brand’s largest family-focused utility vehicle. But despite its practicality, the Q7 remained positioned below full-size rivals like the Mercedes-Benz GLS, BMW X7, Cadillac Escalade, Lincoln Navigator, and long-wheelbase versions of the Range Rover. That will soon change with the arrival of the new Audi Q9 Ahead of the model’s official debut on July 29, Audi released an early look inside the Q9, and the details suggest Ingolstadt is targeting the same space occupied by the aforementioned ultra-premium family haulers and executive transport vehicles from across the luxury segment. That intention becomes clear the moment you open the doors, with an extensive suite of flagship-level features to be offered. For the first time on an Audi production vehicle, every door is electrically operated, and they can be opened through the key, the myAudi app, the MMI system, the brake pedal, or even the seatbelt buckle. Surround sensors and obstacle detection can stop the doors automatically if cyclists, walls, or nearby vehicles are detected, a useful addition for tight urban parking garages and crowded school pickup lanes. “With the Q9, ‘Vorsprung durch Technik’ is increasingly defined by the in-car experience. Cars have long been much more than just a means of transportation; they are mobile living spaces for our customers.” - Gernot Döllner, CEO, Audi. Inside, the Q9 offers six or seven seat configurations, with the optional six-seat layout transforming the second row into something closer to a private jet cabin, with individual electrically adjustable captain’s chairs featuring active ventilation integrated into both the seat cushions and backrests. Audi says all three second-row seats in the seven-seat configuration can accommodate child seats simultaneously, which is an increasingly important requirement for large families. The panoramic roof alone measures nearly 16 square feet, and its nine independently controlled glass sections can switch from transparent to opaque at the touch of a button, eliminating the need for a traditional sunshade. Higher trim levels add 84 integrated LEDs that illuminate the cabin in 30 ambient colors. We've previously seen similar variable light control tech on the Porsche Taycan. Audi has also leaned heavily into sensory technology. The updated high-end Bang & Olufsen 4D audio system combines headrest speakers, surround sound functionality, and seat-mounted actuators that will allow occupants to feel bass and musical rhythm through the seats themselves, for an even more immersive experience while on the move. The system also syncs with the interaction light strip running across the dashboard, matching lighting patterns and colors to album artwork and music playback. Material quality is also a major focus here. Audi confirmed new upholstery options, including alpaca wool blends, Dinamica microfiber, fine Nappa leather, and matte natural wood finishes designed specifically to reduce fingerprints and glare. New colors like Tamarind Brown and Stone Beige further separate the Q9 from Audi’s existing SUV lineup. <- Gallery -> As for practicality and convenience features, the Q9 introduces dual Qi2.2 wireless charging pads, 100-watt USB-C ports, and a new three-dimensional cargo rail system in the trunk that allows luggage and loose items to be secured without sacrificing floor space. The full reveal of the Audi Q9 arrives later this summer, with full specifications, pricing, and additional details set to follow. Watch this space. View All Audis For Sale Images: Audi

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