Bentley News

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Tyler Rampersaud – June 09, 2026

The Bentley Foundation Partners With The Royal Academy Of Music

The charitable foundation of Bentley Motors, The Bentley Foundation, is celebrating its third anniversary since its establishment, and it has spent those three years doing award-winning community work. This includes funding 21 projects across 15 countries and reaching well over 600,000 people globally with its impact in total. Recent partnerships with the Bentley Foundation include The Queen’s Reading Room and the National Portrait Gallery, and as the organization celebrates its third anniversary, its latest flagship partner has been announced: the Royal Academy of Music. Reinforcing its commitment to arts, culture, and education, The Bentley Foundation’s partnership with the Royal Academy of Music supports the Glover Edwards Conducting Program, which addresses underrepresentation among conductors and orchestral leaders. Founded in 2018, the Glover Edwards Conducting Program has impacted the industry significantly with the conducting talent it has fostered. The Royal Academy of Music is Britain’s oldest conservatoire, bringing students together from over 50 countries, offering education, performances, and public concerts. Support from the Bentley Foundation for the academy will contribute to the Glover Edwards Conducting program, help fund postgraduate conducting scholarships for women, and support flagship performances by the Academy Symphony Orchestra. A major public performance, Ryan Bancroft conducts the Academy Symphony Orchestra, will be part of the partnership. <- Gallery -> About the partnership, Sian Edwards, Head of Conducting at the Royal Academy of Music, said, “The Glover-Edwards Programme continues to make great strides, and we can see the impact that it has had in addressing gender imbalance in postgraduate conducting course applications, and by extension, the profession. With the Bentley Foundation now partnering with us to help continue the Programme, as well as supporting vital scholarships and Symphony Orchestra performances, I have great confidence that we can continue to make even more progress in the coming years.” As part of its broader Beyond100+ strategy, The Bentley Foundation’s partnership with the Royal Academy of Music is an example of Bentley’s commitment to growing and nurturing culture, art, and education, alongside reshaping the automotive industry with its highly innovative, luxurious, elegant, and timeless creations. View All Bentley For Sale Image Source: Bentley Motors

By Tyler Rampersaud – June 05, 2026

Bentley Takes Over FAT Mankei

Bentley made its way to Austria’s iconic Großglockner High Alpine Road to continue its partnership with the iconic FAT International brand. The third activation in 2026 to come from the partnership, Bentley took over FAT International’s Mankei base for a day. The takeover included incredible display cars, dynamic demonstration cars, and a display of Bentley’s latest lineup. Outside, Bentley icons flanked the terrace: the Speed 8, which won the 24 Hours of Le Mans in 2003, and the Bentayga X Concept, which turned heads earlier this year as a highly off-road capable reimagination of the Bentayga which the brand says could preview a future production Bentley. Meanwhile, all three of Bentley’s Pikes Peak cars were gathered together at FAT Mankei, including the 1,000 bhp 2021 Pikes Peak Continental GT3 loaned by its owner, the Pikes Peak Bentayga, responsible for setting the production SUV record at Pikes Peak in 2018, and the Pikes Peak Continental GT, which broke the production class record at Pikes Peak the next year. The roadgoing Pikes Peak cars were used throughout the day, with Bentley guests and enthusiasts experiencing their incredible performance and dynamics on the thrilling Großglockner High Alpine Road. <- Gallery -> The Joe & The Juice Bentley Bentayga provided guests with fresh espresso, a unique concept that turns the ultra-luxurious and elegant Bentayga into a pink coffee machine on wheels. The third joint event between Bentley and FAT International in 2026, following the two FAT Ice Races that took place in Zell am See and Montana, Bentley Motors says that more joint activations are going to come forth in 2027. View All Bentley For Sale Image Source: Bentley Motors

By Khris Bharath – June 02, 2026

2027 Bentley Flying Spur Revives Single Headlamp Design, Unveils Most Powerful S Model Yet

The ultra-luxury sedan market is shrinking, and with Bentley discontinuing the Mulsanne and the W12 engine gone, the Flying Spur now carries the entire British marque’s sedan legacy on its own, competing in a segment being steadily absorbed by luxury SUVs. Announced earlier today, this latest iteration of the fourth-gen Flying Spur introduces the most significant exterior refresh the model has seen in years, brings back the performance-focused S variant, and adds the Naim for Mulliner audio system through the new Virtuoso Collection. The full range spans five variants: Flying Spur, Azure, S, Speed, and the flagship Mulliner. But it is the Flying Spur S that leads the new model that continues to be powered by the brand’s class-leading V8 hybird. Its High Performance Hybrid powertrain produces 671 horsepower and 686 pound-feet of torque, which Bentley claims is nearly 20 percent more than any previous Flying Spur S. From a standstill, it can hit 60 mph in 3.6 seconds and tops out at 191 mph. Bentley's Performance Active Chassis combines Active All-Wheel Drive, twin-valve dampers, torque vectoring across all axes, the 48V Bentley Dynamic Ride active anti-roll system, and, for the first time on a Flying Spur S, an electronic limited-slip differential. <- Gallery -> The most visually significant exterior change on this fourth-generation model is the move away from the pre-facelift Flying Spur’s distinctive twin oval headlamps to a single "focused eye" unit on each side, a design detail absent from a Bentley sedan since 1962 that brings the Flying Spur's front end in line with the current Continental GT coupe. Each headlamp is an oval form with a sharply defined straight upper edge and crystalline LED detailing inside the housing. The radiator grille now integrates into the front bumper, the wing vent detail has been dropped in favor of a cleaner front wing, and badging now sits further down, behind the front wheel. At the rear, revised tail lamps illuminate to display a sharper Bentley "B" graphic. A new color, Dark Teal, joins a palette now exceeding 80 finishes. Both the Azure and S models can be specified with new 22-inch wheel finishes as an optional extra. Inside, five seat styles are available, each requiring 12 hours of hand craftsmanship. The Touchscreen Remote, a removable wireless rear tablet, gives rear passengers independent control over audio, climate, and massage functions. The Virtuoso Collection's Naim for Mulliner audio system features 21 speakers derived from Focal's Grand Utopia technology, originally developed for the coachbuilt Batur at £25,000 (~$32k). The modern-day Flying Spur was introduced in 2005 and once held the title of fastest sedan in the world during the W12 era. This fourth generation makes that argument on hybrid power alone, and does so convincingly. Bentley has not released U.S. pricing for the refreshed model at the time of publication. However, the outgoing model carried a starting MSRP above $250,000, providing a reasonable baseline for where this generation is likely to land. That positions it above the Mercedes-Maybach S 680 at around $215,000 and below the Rolls-Royce Ghost Black Badge at approximately $380,000. For those who find SUVs too obvious and the sedan market too sparse, the new Flying Spur continues to make a strong case for itself. Customers can configure the car today, with first deliveries scheduled for early Q4 2026 and production beginning at Bentley's Crewe factory in September. View All Bentley Flying Spurs for Sale Images: Bentley

Bentley Introduces New Mulliner Features In 2026 Personal Commissioning Guide

By Tyler Rampersaud – May 27, 2026

Bentley’s New Mulliner Features For 2026

While Bentley has long been known for its opulent British luxury vehicles, the manufacturer’s bespoke division, Mulliner, has become an increasingly important fixture for the brand. More Bentley customers than ever are opting to include Mulliner features in their cars, and Mulliner is also responsible for bespoke commissions, exclusive limited editions, rare coachbuilt models, and even revivals of historic Bentleys. Bentley reports that over 70 percent of its customers include some level of Mulliner bespoke craftsmanship in their vehicle orders, whether that be a one-off paint, custom embroidery, or a completely coachbuilt car. As customers continue to look for individualization options and unique craftsmanship, Bentley has evolved its production facilities and capabilities to accommodate new features, and even more finishes and options have been announced as part of the 2026 Mulliner personal commissioning guide. Ombré by Mulliner, a stunning gradient paint finish first seen at last year’s The Quail, A Motorsports Gathering, was initially offered with three color combinations, a carefully designed finish requiring 56 hours of effort to execute the seamless transition between the colors. Now, the available finishes have expanded from three to eight, adding Alpine Green into Verdant, Cricketball into Black Velvet, Pale Brodgar into Brodgar, Portofino into Marlin and Grey Violet into Damson to the original group of Topaz Blue to Windsor Blue, Sunburst Gold to Orange Flame, and Tungsten into Onyx. Matching piano veneers are also available, showcasing the same color transition from the fascia to the door waistrails. <- Gallery -> A racing stripe is now an available option for the Continental GT, Continental GTC, and the Bentayga, highlighting the performance-focused character of Bentley’s sportier offerings. The stripe features two colors; a broad central stripe is flanked by two thinner stripes, and the stripe extends from the Bentley wings on the hood to the rear spoiler, extending across the roof with the exception of the Continental GTC’s soft top. Mulliner interiors are known for being some of the most opulent in the automotive industry, with options like wafer-thin stone veneers, open-pore wood, and the new Ombré piano veneers. However, a new technical finish is also coming to the Mulliner palette, available for the Continental GT and GTC. Called ‘Wave,’ the finish incorporates a metal intertwined ribbon motif in the center console of the grand tourer. Customers can also have their own motifs or designs laser-etched on the fascia, while maintaining the smooth finish and natural look. The option is available for open-pore wood and high-gloss veneers, as well as satin-finish carbon and technical finishes. Two new Mulliner welcome lamp animations are also available in the new 2026 Mulliner personal commissioning guide, but bespoke welcome lamp animations are also available to customers. With an incredible level of bespoke luxury, Mulliner is continuing to raise the bar for bespoke craftsmanship, dazzling individualization, and the meaning of Bentley ownership. View All Bentley For Sale Image Source: Bentley Motors

Bentley & The Gstaad Guy Unveil The New Bentayga EWB Chalet Edition

By Tyler Rampersaud – May 13, 2026

New Bentley x Gstaad Guy Bentayga EWB Chalet Edition Unveiled

Over a century of history has cemented Bentley’s position in the automotive industry as a manufacturer of some of the world’s most luxurious, beautiful, powerful, and exclusive cars, with impressive engineering, opulent design, and bleeding-edge innovation. After roughly a decade on the market, the Bentley Bentayga has become one of the most popular and celebrated Bentley models, and the Bentayga itself has evolved over the years, with an available hybrid powertrain and an extended-wheelbase variant. The Bentley Bentayga EWB serves as the basis for Bentley’s latest creation, which was made in collaboration with social media personality the Gstaad Guy. Known for his videos with a humorous perspective on luxury lifestyles, the new collaboration is the Bentley Bentayga EWB Chalet Edition, a Bentley Mulliner creation designed to capture the ideal alpine aesthetic as an everyday companion for a Swiss luxury lifestyle. A limited edition collection of the Bentayga EWB Azure, the Chalet Edition features a four-seat layout, focused on providing maximal comfort and a wellness-focused experience. Saddle leather upholstery, tweed details, diamond quilting, Liquid Amber open-pore wood veneers, and other stunning details make the interior of the Chalet Edition a sumptuous oasis with a decidedly Alpine style. The Gstaad Guy’s emblem and other details related to his social media presence are subtly placed throughout. <- Gallery -> Meanwhile, the exterior is finished with Light Tudor Grey paintwork, which is hand-applied over 60 hours of work. Bronze and Fireglow accents add to the bespoke craftsmanship in the commission. Available exclusively through Bentley Mulliner, the new Bentley Bentayga EWB Chalet Edition is a perfect intersection of Bentley’s ultra-luxury legacy and The Gstaad Guy’s unique perspective on alpine opulence. View All Bentley Bentayga EWB For Sale Image Source: Bentley Motors

The Bentley Foundation Partners With The National Portrait Gallery

By Tyler Rampersaud – April 30, 2026

Bentley Foundation Partners With National Portrait Gallery

The Bentley Foundation is the charitable foundation of Bentley Motors, the century-old luxury automotive manufacturer that continues to set new standards in performance, exclusivity, luxury, and artisan craftsmanship. Through the Bentley Foundation, the manufacturer enhances communities and future generations with its support of environmental, cultural, and educational work. The foundation’s first philanthropic partner is The Queen’s Reading Room, and the second philanthropic partner has just been announced: the National Portrait Gallery. Founded in 1856, the National Portrait Gallery celebrates Britain’s artistic heritage and history with portraits and shares the world’s largest collection of portraits. Through its partnership, The Bentley Foundation is supporting the National Portrait Gallery’s Photo Portrait Now program. The higher education program sees the National Portrait Gallery collaborating with six universities across England and Wales, exploring contemporary portrait photography, and giving underrepresented groups greater access to photographic art. Part of the project sees students producing original portrait photography that responds to the themes of the 2025 Taylor Wessing Portrait Prize. Student works from the program are publicly exhibited at the National Portrait Gallery, with a symposium celebration that brings students together with industry professionals and curators. <- Gallery -> The new partnership is part of Bentley’s Beyond100+ strategy, which involves long-term philanthropic impact. With the National Portrait Gallery as the second philanthropic partner of the Bentley Foundation, an iconic and highly influential force in the British art world is now a part of Bentley’s philanthropic ambitions. View All Bentley For Sale Image Source: Bentley Motors

By Tyler Rampersaud – April 22, 2026

Bentley Brooklands Coupé For Sale

Today, Bentley’s lineup consists of ultra-luxury vehicles that combine incredible craftsmanship and fine materials with cutting-edge technology, bringing together relaxing comfort and spirited performance in a lineup of increasingly electrified, high-tech vehicles. The Continental GT and GTC offer grand touring excellence, while the Bentayga offers SUV versatility, and the Flying Spur serves as an excellent, yet driver-focused luxury sedan. However, Bentley boasts over 100 years of rich history, and its previous lineup features automotive gems and unique pieces of excellence that played an important role in bringing the manufacturer towards what it is today. One of the most unique examples of that is the Bentley Brooklands Coupé, a rare coupe model from Bentley from the late 2000s that was a hard-top, fixed-roof version of the more common and iconic Bentley Azure convertible. Powered by a staple of Bentley’s past, the Rolls-Royce 6.75-liter twin-turbocharged V8, the Brooklands is a stunning example of Bentley’s past. Only 550 examples were made, and its 530 horsepower and 774 lb/ft of torque make it an incredibly powerful machine. Despite its massive weight of 5,843 pounds, its 0-60 time is roughly 5.0 seconds. Carbon ceramic brakes were available considering the vehicle’s immense weight and power, and its lack of a B-pillar gives it a distinctly elegant appearance. <- Gallery -> One of the rarest modern classics from Bentley, the Bentley Brooklands Coupé is a difficult vehicle to to find for sale, but this 2009 Bentley Brooklands for sale is available at Fort Lauderdale Collection South in Fort Lauderdale, Florida, and is listed on duPont REGISTRY, the source for supercars since 1985. Its exterior is finished in an elegant Beluga black paintwork, with an interior upholstered in Magnolia leather. View the price and listing of this 2009 Bentley Brooklands Coupé for sale, and if you'd like to finance this vehicle or other luxury and exotic cars, be sure to get pre-qualified. View Listing

By Jordan Aquistapace – April 17, 2026

How EV Safety Is Changing What Factory Workers Wear at Bentley

As the automotive world shifts further toward electrification and hybrid tech, performance and efficiency have made noticeable leaps forward. But behind the scenes, the use of high-voltage lithium-ion batteries has also introduced a new layer of safety considerations for the people building and servicing these increasingly complex vehicles. At Bentley Motors, ahead of the launch of its first fully-electric model later this year, the U.K. manufacturer has introduced new ‘Dream Factory’ workwear for its team.The change now includes a new set of electrostatic discharge (ESD) compliant clothing designed for use in electrostatic protected areas. The goal is to reduce the risk of static electricity interfering with sensitive electronics and high-voltage lithium-ion battery systems that are now key to modern EV production. The apparel itself is developed with carbon fiber to help dissipate static while maintaining durability and flexibility for everyday use on the production floor. It’s noticeably more streamlined than traditional automotive workwear, but still focused on practicality and safety over styling. There’s also a sustainability in mind, with responsible material sourcing, reduced-waste production methods, and a recycling process to keep uniforms out of landfills. Altogether, it’s not really something you’ll notice while at the dealership buying a Bentley, but it'san it's an example of how electrification is reshaping everything around how they’re made. All Bentley Inventory

By Khris Bharath – April 10, 2026

Bentley Names Priyanka Chopra Jonas as Its Latest Global Ambassador

Bentley has confirmed Priyanka Chopra Jonas as its newest global brand ambassador. The announcement comes alongside a new campaign, captured by Greg Williams, that adopts a more personal and cinematic approach. Priyanka’s trajectory into this role reflects a career that spans continents. She first rose to prominence in Bollywood, becoming one of India’s most recognized and highest-paid actors, with multiple National Film Awards and Filmfare Awards to her name. Her early work established her range across drama and commercial cinema, while her transition to Hollywood introduced her to Western audiences. Her lead role as Alex Parrish in Quantico on ABC marked a milestone, making her the first South Asian actor to headline a major American network drama. Publications such as Time and Forbes have consistently recognized her influence, naming her among the world’s most impactful and powerful women. <- Gallery -> She operates across multiple disciplines as an actor, producer, New York Times best-selling author, entrepreneur, and investor. Her role as a UNICEF Goodwill Ambassador further extends that influence, with a focus on education and children’s welfare, using her platform to drive measurable impact. The accompanying film, set to debut in the coming weeks, leans into this format. Shot at Sony Studios in Los Angeles, the ad campaign places Priyanka in a setting she knows well. The environment is stripped back and conversational, offering personal insights into her life and creative outlook, with a Bentley Continental GT in the background. “I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.” - Priyanka Chopra Jonas. “Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising,” said Ben Whattam, Marketing Director at Bentley Motors. Her appointment also expands Bentley’s ambassador program, joining existing collaborators such as Mai Ikuzawa and Lucien Laviscount. The British brand is building a network of individuals who operate across industries, each contributing a distinct perspective.

Bentley & Boodles Collaborate On New Precious Mulliner Specs

By Tyler Rampersaud – March 24, 2026

Bentley & Boodles Collaborate On New Specs

Bentley Motors is known for over a hundred years of luxury automotive heritage, with a lineup that not only represents a century of luxury tradition, but of current craftsmanship and engineering excellence, as well as high-tech and future-focused design. With proud British heritage, Bentley shares its home country with luxury jewelry marque Boodles. Based in Liverpool, Boodles was founded in 1798, and stands today as one of the most celebrated jewelry designers in the country. In 2024, Bentley and Boodles came together to create a one-off Continental GTC called the ‘Be Boodles,’ which sold on the night of its launch and featured an Anthracite and Light Grey exterior, as well as a stunning bespoke interior. Now, Bentley and Boodles are continuing their collaboration with new features available through the incredibly expansive customization palette from Mulliner, through which customers can now opt for two new bespoke Boodles specifications: Standard or Dark. The Standard specification is launched with the Bentley Bentayga EWB Azure, and is inspired by the original ‘Be Boodles’ car, with a Gravity Grey and Linen interior, as well as Autumn Stone and Piano Linen veneers with diamond detailing and mood lighting. The center console features a diamond-encrusted ‘Be Boodles’ motif, and Powder Pink accents offer a signature Boodles touch. <- Gallery -> The Dark specification, meanwhile, features a Satin Anthracite exterior, a Beluga and Baroda interior, and Piano Black veneer. Silver and Chrome embroidery replace the Powder Pink, echoing the platinum and 18-karat white gold seen in the ‘Be Boodles’ jewelry collection. Bringing a flash of luxury jewelry sparkle to already ultra-luxurious vehicles, Bentley’s newest collaboration with Boodles is another statement of British luxury heritage. Image Source: Bentley Motors

Bentley News

duPont REGISTRY News

duPont REGISTRY Group

Support

Subscribe