Lucid Motors

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

The New Lucid Gravity GT-S Is America’s Most Powerful 3-Row SUV

By Tyler Rampersaud – August 14, 2026

Lucid Unveils New 1,070-HP Gravity GT-S

Electrifying Monterey Car Week this year, Lucid Motors has unveiled the new Gravity GT-S, which is a variant of the Gravity SUV with an immense 1,070 horsepower. Lucid Motors has been known for its highly innovative electric vehicle lineup, introducing vehicles with groundbreaking driving range and power, as well as high-tech features, futuristic design, and luxurious appointments. The Gravity is the brand’s first SUV, and with the introduction of the Gravity GT-S, the lineup gets a performance flagship akin to the Lucid Air Sapphire sedan. Like the Sapphire, the Gravity GT-S boasts significant power, and its 1,070 horsepower makes it America’s most powerful 3-row SUV, with the ability to sprint from 0-60 in just 3.1 seconds. It comes standard with the Lucid Dynamic Handling package, which, along with rear-wheel steering, gives the new Lucid Gravity GT-S agility and stability that is uncharacteristic of its size, along with superior ride comfort. An adaptive three-chamber air suspension also lowers the ride height of the new Lucid Gravity GT-S at speed. With three rows of seating and room for seven adults, the new Lucid Gravity GT-S is one of the most versatile electric luxury SUVs on the market, combining performance, luxury, technology, and space. Debuting during the festivities of Monterey Car Week, the new Gravity GT-S is displayed at Concours Village in Pebble Beach, alongside the Lucid Air Sapphire, Lucid’s other highly innovative performance flagship. <- Gallery -> Setting the new GT-S apart visually from the rest of the Lucid Gravity lineup are several unique design elements. These include blue exterior accents, blue brake calipers, and blue stitching and piping inside. The interior also features blue seatbelts, a blue steering wheel marker, and the Lucid bear emblem embossed in the front seat headrests. About the new Gravity GT-S, Lucid Motors Chief Creative Officer Derek Jenkins commented, "With Lucid Gravity GT-S, we've created a more expressive and exhilarating interpretation of the Gravity SUV. It combines extraordinary performance with the comfort, space, and versatility that define Gravity, delivering an exceptional experience for our customers that is uniquely Lucid." The new Lucid Gravity GT-S is available to configure now, and is exclusively available in the United States with a starting MSRP of $125,900, plus tax, title, license, options, destination, and documentation fees. Orders for the new 1,070-horsepower three-row electric luxury SUV open today. View All Lucid For Sale Image Source: Lucid Motors

Lucid To Bring Robotaxis With Uber & Nuro To Houston In 2027

By Tyler Rampersaud – June 18, 2026

Lucid, Uber, & Nuro To Launch Robotaxis In Houston

Lucid Motors has been at the forefront of electric vehicle innovation since it was first established, bringing forth models that set new standards regarding driving range, performance, and futuristic luxury. More recently, that has evolved to include ambitions of launching robotaxi services in partnership with names like Uber and Nuro. The second planned market for the robotaxi service from Uber, Nuro, and Lucid has been announced, and it is Houston, Texas, with the launch of the robotaxis set to take place in 2027. The launch will take place after the planned launch in the San Francisco Bay Area later this year, and it will take place exclusively through the Uber network. Autonomous road testing with safety operators is already taking place in Houston with Nuro, and the company, which leads in autonomous driving development, is thoroughly approaching the process with simulation, closed-course testing, and supervised public road testing. In the coming weeks, the test fleet is set to expand as Lucid Motors begins to manufacture production robotaxis in Arizona. Meanwhile, Uber has secured a 50,000-square-foot depot facility, as well as a dedicated charging pitstop in Houston. This facility will be a cornerstone in ensuring the maintenance, repairs, charging, and cleaning of the robotaxi fleet. One of the largest cities in the country, Houston is an important and exciting market for Lucid, Nuro, and Uber to launch their robotaxi program in, using the recently launched Lucid Gravity electric SUV and using future Lucid vehicles based on a new midsize platform in the future. The vehicles will use the Nuro Driver™ Level 4 universal autonomy platform, making use of redundant sensor technology to ensure safe and competent driving, while Uber will design the in-cabin experience, specifying the personalization and rider control features. Uber will also own the cars, along with its fleet partners, and they will operate exclusively through the Uber network. With Houston being the second location announced for its robotaxi program, the future of everyday transportation in one of the largest cities of the country will be shaped by Lucid Motors, Uber, and Nuro. View All Lucid For Sale Image Source: Lucid Motors

Lucid Announces 20% Revenue Surge In Q1 2026

By Tyler Rampersaud – May 06, 2026

Lucid Announces Q1 2026 Financial Results

Lucid Motors has been providing the automotive industry with high-tech and luxurious electric vehicles, including the Air sedan and the Gravity SUV. However, Lucid looks forward to introducing new models, with an upcoming midsize platform and robotaxi ambitions in partnership with Uber. The manufacturer’s financial results are in for the first quarter of 2026, and they show growth for the young and intriguing EV brand. Revenue in Q1 2026 is up by 20% for Lucid in comparison to Q1 2025. This comes alongside a major surge in production, with the 5,500 vehicles produced representing a 149% increase compared to Q1 2025. In April, Lucid announced plenty of significant business moves, like a new CEO, Silvio Napoli, a capital raise of $1.05 billion, and an expansion of the manufacturer’s partnership with Uber. With new models coming soon to Lucid’s lineup, and significant expansions of its electric mobility business on the horizon, Lucid looks towards the rest of the year with strong results to reflect on during the first quarter. Increased production and revenues, along with a major capital raise and an even bigger partnership with Uber than it had before, are all good news for the relatively young electric vehicle manufacturer. View All Lucid For Sale Image Source: Lucid Motors

By Khris Bharath – April 06, 2026

Lucid Reports Q1 Production and Deliveries, Schedules First Quarter Earnings Call

Lucid Group has entered 2026 with momentum, and its latest quarterly update shows both progress and pressure points as the company continues to scale its lineup and production footprint. For the first quarter ending March 31, 2026, Lucid produced 5,500 vehicles and delivered 3,093 units. The gap stems from a 29-day disruption caused by a supplier quality issue affecting the second-row seating system in the Lucid Gravity. That pause took away nearly a full month of deliveries for a model that now sits at the center of Lucid’s growth strategy. The issue has since been resolved, and Lucid reaffirmed its full-year production target of 25,000 to 27,000 vehicles, holding firm on guidance despite this setback. This momentum builds on a strong 2025. Lucid delivered just under 16,000 vehicles last year, a 55 percent increase, while fourth quarter deliveries rose 72 percent to over 5,000 units. Revenue hit $522.7 million in Q4, contributing to a full-year total of more than $1.35 billion, up 68 percent. Lucid will share additional financial details during its earnings call on May 5, 2026, at 5:30 pm ET. We’ve already reviewed both the Gravity SUV and the Air sedan in Touring trim. The Air sedan remains a benchmark for range, packaging, and efficiency in the luxury EV space. The Gravity, on the other hand, expands that formula into the popular three-row format with added focus on usability, interior space, and daily practicality, all in a comprehensive performance package. The Gravity is set to receive a host of new standard features for the 2027 model year. Looking ahead, Lucid is expanding beyond its current portfolio. Last month, the American EV maker confirmed the development of a new midsize platform, along with two upcoming models designed to broaden its reach into higher-volume segments. Q1 2026, production numbers reflect a company still pushing forward, navigating real production challenges that come with rapid growth. View All Lucids For Sale Images: Lucid Motors

Lucid Updates The Gravity For 2027 With New Standard Features

By Tyler Rampersaud – April 03, 2026

What’s New For The 2027 Lucid Gravity

Shaking up the EV landscape with its luxurious, highly efficient, powerful, and technologically advanced Air, Lucid Motors made waves when it announced that an SUV would be joining the lineup: the Gravity. Now, the Gravity’s production is in full swing, and Lucid has announced updates that are coming to the model for the 2027 model year. With an expanded suite of features coming standard to the SUV, the 2027 Lucid Gravity aims to set new standard for luxury electric SUVs with its efficiency and technology. The DreamDrive 2 Premium system will now be standard for all Lucid models as of the 2027 model year, and the trim structure of the 2027 Lucid Gravity has also been refined. Available are the 2027 Lucid Gravity Touring and the 2027 Lucid Gravity Grand Touring. For the 2027 Gravity Touring, optional packages include the Comfort & Convenience Package, Technology Package, Power Package, and many more. Multiple wheel designs are available, and the Gravity Touring also features layouts for five or seven occupants, with a starting price of $79,900 in the United States. The 2027 Lucid Gravity Grand Touring features the Comfort & Convenience Package, the Power Package, and 21/22-inch wheels as standard compared to the Touring. However, the Grand Touring is offered with an available Prestige Package, which adds 22/23-inch wheels, SurrealSound Pro, the Dynamic Handling Package, and three-row seating to the mix. Available as of summer 2026, the package carries a price of $10,500. Starting at $98,900, the 2027 Lucid Gravity Grand Touring is the pinnacle of the 2027 Lucid Gravity lineup. With new standard features for 2027, the Lucid Gravity is a luxurious and high-tech answer to the question of an all-electric SUV. View All Lucid For Sale Image Source: Lucid Motors

Lucid Announces New Midsize Platform & Two Upcoming Models

By Tyler Rampersaud – March 12, 2026

Lucid To Make New EVs With Midsize Platform

Lucid Motors entered the electric vehicle manufacturing scene with the Air, a luxury sedan that offered both range and performance that was unprecedented by the rest of the EV industry, and now, the Gravity has brought those same principles to an SUV. Both vehicles also feature various unique design elements, luxury finishes, and a hyperfuturistic aesthetic. However, Lucid, which has been consistently increasing its delivery and production numbers over the years, is now about to enter a new era, with a midsize platform coming that is going to serve as the underpinning for new models. With starting MSRPs of under $50,000, the new midsize platform from Lucid Motors will serve as the basis for two upcoming models: the Lucid Cosmos and the Lucid Earth. Both SUVs, the Cosmos is designed with efficiency, space, and performance all in mind, while the Earth is designed to combine the driving dynamics and efficiency of previous Lucid models with an “adventurous spirit.” Later on, Lucid says that a third new model based on the upcoming midsize platform will be announced. <- Gallery -> For the manufacturer, leading efficiency remains the main factor to the appeal of its vehicles. The new midsize platform offers the manufacturer the opportunity to use smaller batteries with lower cost and fewer parts to create vehicles that have cutting-edge technology and performance like current Lucid cars, but offer the affordability and footprint of a smaller size. A new electric drive unit called Atlas is at the center of the new platform, which also uses its technology to increase efficiency. Meanwhile, the Midsize platform from Lucid Motors is also set to be the basis for the new Lucid Lunar, a robotaxi with two seats that is currently still in the concept phase. As Lucid embarks on a Gravity robotaxi partnership with Uber, Midsize-based robotaxis are expected to be part of the partnership in the future, as well. With two successful models already, the new Midsize platform is the next chapter of Lucid’s cutting-edge EV engineering with two new models coming soon. View All Lucid For Sale Image Source: Lucid Motors

Lucid Reports Increased Deliveries For Q4 & FY 2025

By Tyler Rampersaud – February 26, 2026

Lucid Increased Deliveries In 2025

Known for some of the most innovative EVs in the industry, Lucid Motors debuted with the Air, a luxury electric sedan that demonstrated groundbreaking driving range and performance capabilities. Now, the Air has a companion, the Gravity, Lucid’s first SUV, which is bringing the same high-tech performance and efficiency to the fold, along with SUV practicality and capability. Along with the launch of the Gravity, Lucid is growing as a manufacturer, with more cars being built and delivered as time goes on. In the past year, Lucid increased its Q4 2025 and full-year delivery numbers by 72 percent and 55 percent, respectively, delivering just under 16,000 vehicles in the year and over 5,000 in the quarter. Throughout the year, production of Lucid Motors vehicles reportedly nearly doubled, and despite industry-wide challenges, Lucid Motors remained in line with its annual guidance number. In 2026, the production guidance number is 25,000-27,000 cars for Lucid Motors. In the fourth quarter of 2025, Lucid Motors reported revenues of $522.7 million, over double the Q4 2024 number, and its 2025 annual revenue number of over $1.35 billion is an increase of 68 percent compared to the full-year 2024 number. As Lucid comes off of a successful year in 2025, the manufacturer looks forward to building its legacy as one of the world’s premier luxury electric vehicle manufacturers in the near future with its groundbreaking innovation, unique design, compelling performance, and transformational efficiency. View All Lucid For Sale Image Source: Lucid Motors

Two modern electric cars, one silver and one maroon, parked side by side on a paved area with a scenic lake, bridge, and autumn trees—reminiscent of Lucid's record Q3 deliveries amid the EV market slowdown.

By Khris Bharath – November 06, 2025

Lucid Posts Record Q3 Deliveries Amid EV Market Slowdown

Lucid’s Q3 2025 numbers demonstrate one thing: the EV upstart isn’t backing down even in what is a volatile EV market. The company doubled year-over-year production, delivered more cars, tightened costs, and secured billions in new liquidity to fuel its next phase of growth. For a company once labeled as a niche luxury EV maker, these results show Lucid is building the foundation for long-term survival. Lucid produced 3,891 vehicles in Q3, up 116 percent from the same period last year. Deliveries rose 47 percent to 4,078 units, generating $336.6 million in revenue, a 68 percent increase from Q3 2024. That follows 3,309 deliveries in Q2 and 3,109 in Q1. “We maintained strong operational momentum this quarter, delivering solid results in both production and customer deliveries” - Marc Winterhoff, Interim CEO at Lucid. While those figures might not rival Tesla’s volumes, they mark meaningful progress for a brand still scaling its Arizona plant and Saudi operations. Over 1,000 additional cars were built for the Kingdom, where final assembly takes place as part of Lucid’s joint effort with the Public Investment Fund (PIF) to establish local production under Saudi’s Vision 2030. Financially, Lucid is standing on firmer ground. Its liquidity jumped to $4.2 billion by quarter’s end, and would have reached $5.5 billion if you include the newly expanded $2 billion loan facility from PIF. The company’s strategy extends beyond building sleek electric sedans and SUVs. Lucid is also positioning itself for the next chapter of autonomous mobility. A new collaboration with NVIDIA aims to co-develop Level 4 self-driving systems, which could make Lucid one of the first manufacturers to offer near fully autonomous capability in private vehicles. It’s also pushing into the robotaxi space, delivering its first cars to Nuro for Uber’s upcoming autonomous fleet, set to launch in San Francisco in 2026. Uber’s $300 million investment underscores that confidence. Internally, Lucid has reshuffled its leadership to speed up decision-making and streamline global expansion. The broader EV market, however, faces headwinds. The expiration of the $7,500 federal EV tax credit for vehicles not meeting strict domestic-assembly rules has already slowed sales momentum across multiple brands that sell electric vehicles. Legacy automakers such as Ford and GM have reported order pullbacks on certain trims, and several luxury EV makers saw softening demand through mid-2025 as incentives phased out. Without that credit, high-end EVs can effectively cost $7,500 more out the door, a meaningful hit even in the premium segment. Lucid’s Air Pure, starting around $71,400, is assembled in Arizona and partially qualifies for the federal credit depending on battery sourcing. Still, tighter eligibility rules have slowed luxury EV sales industry-wide, prompting some potential customers to delay purchases or consider models that retain full credit eligibility. Lucid’s third quarter shows a maturing EV maker, but the next phase will define whether it can sustain this growth and establish itself as a lasting force in electric mobility. View All Lucids For Sale Images: Lucid Motors

Two Lucid electric vehicles are outlined against a dark orange background, partially illuminated to reveal their sleek, modern designs with minimal visible details.

By Tyler Rampersaud – October 29, 2025

Lucid Aims To Debut Level 4 Autonomous Driving With NVIDIA

Lucid Motors outlines bold self-driving ambitions. It wasn’t long ago when the concept of cars driving themselves was a science-fiction pipe dream. However, it has become quite real since then, with plenty of manufacturers introducing advanced systems to vehicles currently on the market that allow them to drive independently. Vehicle autonomy is separated into levels, with the most advanced that are currently available capable of level 3 function, operating autonomously in certain conditions, and letting the driver know when they need to take over control. However, Lucid Motors, already a technology and engineering pioneer in the EV arena with its epxanding lineup, has announced its intention to deliver some of the first privately-owned EVs capable of level 4 driving autonomy. With ambitions set out in collaboration with tech titan NVIDIA’s DRIVE AV platform, the company’s sensors, including cameras, radar, and lidar, along with its cutting-edge computers and DriveOS operating system are poised to make a significant leap in the industry’s journey towards fully autonomous driving. Along with level 4, “eyes-off, hands-off, and mind off” autonomous driving, NVIDIA’s collaboration with Lucid Motors is also set to revolutionize the manufacturing process, using NVIDIA’s Industrial AI platform. In the near future, Lucid plans to develop a “unified AI factory,” with the end goal of creating well-made electric luxury vehicles as efficiently as possible. Leveraging the technology dominance of NVIDIA, Lucid’s future plans coming to fruition would mean a major turning point in the automotive industry. View All Lucid For Sale

Jalen Brunson and Josh Hart, both wearing sunglasses, stand in front of a black Lucid electric vehicle in a studio setting for a Lucid campaign.

By Tyler Rampersaud – October 20, 2025

Lucid Announces New Campaign With Josh Hart & Jalen Brunson

Lucid’s lastest collaboration stars two Knicks heroes. Lucid Motors is steadily carving out its niche as a luxury electric vehicle manufacturer, boasting groundbreaking performance, range, engineering, technology, and design principles with its lineup, with not only consists of the Air, but also of the new Gravity, the manufacturer’s first SUV that was officially launched for the 2026 model year. With the launch of the new Lucid Gravity, Lucid has brought acclaimed actor Timothee Chalamet into the mix, and a new collaboration with basketball players Jalen Brunson and Josh Hart adds to Lucid’s growing canon of celebrity endorsements. Both playing for the New York Knicks, Brunson became an NBA All-Star in 2024 and holds records for his three-point shooting, while Hart holds the Knicks franchise record for the most triple doubles in a single season. Both also played college basketball for Villanova before entering the NBA. Surrounding the Knicks home opener against the Cleveland Cavaliers, taking place on October 22, the new campaign featuring Brunson and Hart is set to debut with out-of-home advertisements and social media content. According to Lucid Motors, the campaign is underscored by a common thread shared between the two athletes and the manufacturer: performance, precision, and excellence, both on the court and on the road, and it also cements Lucid’s presence in sports culture, alongside other Lucid initiatives that are currently aligning the brand with the worlds of fashion, film, and music. With a lineup of EVs that are pushing the envelope, Lucid Motors is a perfect partner for two of the most noteworthy athletes on the New York Knicks. View All Lucid For Sale Image Source: Lucid Motors

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