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Maserati Takes Spotlight At Business Of Luxury Summit 2026

Maserati Takes Spotlight At Business Of Luxury Summit 2026

The historic Italian manufacturer is showcasing its approach to contemporary luxury.

While it has over a century of history in the automotive world, Maserati also has one of the most compelling lineups of luxury performance cars in the industry today. With grand tourers, an SUV range, and supercars that are capturing attention both on the road and the track, Maserati has spent this decade in a flourishing renaissance. At this year’s Business of Luxury Summit, Maserati’s contemporary luxury automotive lineup took center stage.

The summit took place from May 17 to May 19 in Fasano, Italy, and was held by the Financial Times, bringing together some of the world’s leading voices in the world of luxury. The theme for the 2026 edition of the summit, the twenty-second edition of the gathering, was “Building resilience into luxury brands,” and for Maserati, that theme was explored with an exclusive discussion featuring Maserati’s Chief Marketing Officer and BOTTEGAFUORISERIE General Manager, Cristiano Fiorio.

Maserati has continued to evolve its approach to grand touring and effortless automotive luxury since its foundation in 1914, bringing forth iconic and celebrated models throughout that century-long history that have helped shape the automotive industry. In the current day, Maserati displayed some of its latest icons at the summit, like the MCPura Cielo and the GT2 Stradale, two of its premier road-going supercars.

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Alongside those were the GranCabrio, which exemplified bespoke luxury with its Fuorieserie soft-top, a Maserati first, an MCPura Coupe, and a fleet of Maserati Grecale SUVs, which were present as courtesy cars for the event. With a compelling luxury lineup on display and as a topic of conversation, Maserati’s presence reinforced its authority as a luxury manufacturer at the 2026 Business of Luxury Summit.

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Image Source: Stellantis

Tyler Rampersaud