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McLaren reveals new wordmark inspired by founder Bruce McLaren’s New Zealand roots

By Khris Bharath –  September 22, 2026

McLaren reveals new wordmark inspired by founder Bruce McLaren’s New Zealand roots

McLaren has introduced an evolved brand identity spanning McLaren Automotive and McLaren Racing, with a new wordmark inspired by the sign above the New Zealand service station owned by founder Bruce McLaren's parents. The station, run by Les and Ruth McLaren in Remuera, Auckland, was where Bruce McLaren built the car that carried him to his first racing victory. McLaren says the redesigned wordmark reconnects the marque with those origins while providing a unified identity across its automotive and racing businesses. "This evolution of our visual identity captures that spirit. It's a reflection of the journey we are on as a company. It marks the beginning of a new chapter for McLaren, giving a physical expression to the ambition, creativity and forward momentum that is shaping our future." - David Woodhouse, Chief Creative Officer, McLaren Automotive Several familiar elements remain part of the identity, including the Speedmark logo, papaya color, and Speedy Kiwi emblem. The new wordmark retains McLaren's distinctive raised "c" treatment while adopting a cleaner, more geometric form inspired by the family's original "McLAREN'S" service-station sign in Auckland. McLaren has also introduced McLaren Sans, a proprietary typeface derived from the same lettering, alongside a broader palette featuring shades such as Ember, Midnight, Colnbrook, Mist, and Muriwai. <- Gallery -> Each color draws from a specific part of the company's history. Papaya traces back to Bruce McLaren's decision to make his racing cars easier to identify on track, while Ember references period racing suits and Midnight reflects a blue used during McLaren's earliest years. Colnbrook takes its name from the factory where Bruce began building cars, while Muriwai references the beach where he won his first race at age 15. McLaren says the wider visual system will also support expanded personalization, client experiences, and a more unified presence across its automotive and racing operations. The announcement follows a series of heritage-focused projects throughout 2026. McLaren Special Operations rebuilt the one-off M6GT, Bruce McLaren's original road car concept, which was shown for the first time at the Goodwood Festival of Speed. Last month, McLaren revealed the McL 6GT concept wearing this new wordmark at Monterey Car Week, pairing V8 power with a manual gearbox, the first manual transmission fitted to a McLaren since the F1. McLaren Racing has followed a similar heritage theme during the year. The F1 team currently led by Team Principal Zac Brown started its 1,000th Formula 1 Grand Prix in Monaco back in June this year, an occasion MSO marked with the Artura 1000GP, while McLaren also confirmed its return to top-level endurance racing with the MCL-HY for the 2027 World Endurance Championship, with the prestigious Triple Crown on the horizon.  "McLaren has evolved enormously over the years, but looking back through our shared history across Racing and Automotive, it’s poignant how much of Bruce's original vision and spirit still runs through the business today. " - Lou McEwen, Chief Marketing Officer, McLaren Racing The evolved identity also arrives as McLaren Automotive prepares for a broader product portfolio. The company has confirmed a £500 million, or approximately $670 million, investment program to expand its UK manufacturing and engineering operations. That investment will support McLaren's next phase of growth, including an upcoming luxury performance SUV, the British marque’s first expansion beyond the two-seat sports cars that have defined its modern road-car lineup. View All McLarens for Sale  Images: McLaren

PUMA x McLaren Racing Reveal The Upcoming James Hunt Collection

By Jordan Aquistapace –  September 17, 2026

PUMA x McLaren Racing Reveal The Upcoming James Hunt Collection

Formula 1 has never been as transparent as it is today, giving fans a look not only inside the paddock, but inside the cockpit and closer to the personalities behind the wheel. Along with following today’s star-studded grid, that access has also opened the door to a deeper appreciation for the drivers who paved the way, competing in an era when speed seemed limitless and safety was often a second thought. Names like James Hunt still echo through the pits of circuits around the world, remembered not only for their success, but for their competitive nature and confidence to push a Formula 1 car to its limits at 200+ mph.That legacy is now getting its own style through the PUMA x McLaren Racing James Hunt Without Limits collection. Unveiled during London Fashion Week as part of McLaren’s Designed to Race campaign, the collection takes inspiration from the 1970s Formula 1 paddock. Racing jackets, hoodies, graphic tees and classic hats make up a lineup that combines McLaren Racing heritage with the looks that Hunt was known for. His 1976 Formula 1 World Championship remains the centerpiece of his racing resume, but his unmistakable personal style has proven just as long-lasting.The collection was previewed at McLaren’s Technology Centre, which was transformed into a runway for Designed to Race: Front Row ahead of London Fashion Week. For PUMA and McLaren, it was the perfect setting to introduce a collection built around one of Formula 1’s most recognizable drivers and a period when racing culture extended well beyond the start/finish line. The PUMA x McLaren Racing James Hunt Collection officially launches October 19th at select PUMA stores, PUMA’s website, and the McLaren Store, giving a new generation of Formula 1 fans a chance to bring a little of Hunt’s style into their own closets. Shop PUMA x McLaren Racing Source: PUMA x McLaren Racing

McLaren Confirms Its First-Ever Luxury Performance SUV

By Charles Bradley –  September 16, 2026

McLaren Confirms its First-Ever Luxury Performance SUV

McLaren Automotive will enter new territory: the British supercar marque has confirmed plans to launch a luxury performance SUV, marking the first time in its history that it will produce a vehicle beyond its established portfolio. The announcement forms part of a $673 million investment in McLaren’s UK manufacturing, engineering and operations, funded as part of a larger commitment from shareholder L’IMAD, a sovereign investor of the Government of Abu Dhabi. The investment is intended to accelerate development of McLaren’s next generation of models while expanding the company’s production capabilities in Britain. For McLaren, the SUV represents a significant expansion of its future portfolio. The company says it is “building a complete portfolio around the supercar,” with products intentionally and carefully segmented with the goal of maximizing brand value, desirability and client loyalty. McLaren has never built a production car with more than two seats, making the forthcoming SUV a significant departure for the marque. Codenamed P47, the model is expected to be a performance-focused luxury utility vehicle roughly the size of a Porsche Cayenne Turbo GT. It will be a four-door, five-seat model combining supercar-inspired styling with everyday usability, while targeting the ultra-luxury performance segment occupied by models such as the Aston Martin DBX, Ferrari Purosangue and Lamborghini Urus. The P47 is expected to use a hybridized V8 powertrain with all-wheel drive, with its development focused on dynamic performance as well as practicality. The SUV is not expected to reach showrooms until around 2028, with McLaren also signaling plans for at least one new model launch each year through that period. The SUV will reportedly be joined by another new McLaren before then. Dealer briefings have described a mid-engine hybrid supercar, codenamed P34, targeting approximately 810 horsepower from a twin-turbocharged V6 and potentially arriving for 2027. Speaking about the $673 million investment, Nick Collins, Chief Executive Officer of McLaren Group Holdings and McLaren Automotive, said: “This investment gives us the platform to grow, develop and build on what makes us distinctive, while investing in the people, technologies and products that will keep us competitive for decades to come.” A New Chapter for McLaren McLaren’s fresh $673 million funding will create an integrated UK operation spanning design, engineering, advanced manufacturing and vehicle development. It has recently opened a design and innovation center at the McLaren Creation Centre in Bicester and a testing and vehicle development facility in the Midlands. Together with its headquarters in Woking and carbon-fiber manufacturing and research facility in South Yorkshire, the sites will connect McLaren’s operations from design through advanced manufacturing. For the first time in McLaren Automotive’s history, its future powertrains will also be designed and built in-house in the UK, beginning with two new engines and transmissions. The company says this capability will support its hybrid engine strategy, building on its pioneering use of hybrid technology, which began with the McLaren P1. The investment will also allow McLaren to expand production at the McLaren Production Centre in Woking and increase vehicle output to accommodate its future model portfolio. Jassem Al Zaabi, Managing Director and Group Chief Executive Officer of L’IMAD, said: “Over the past 20 months, L’IMAD has worked closely with McLaren Automotive’s management team, supporting the business in sharpening its strategic direction and positioning itself for long-term growth. This investment reflects our confidence in its potential and our commitment to backing the business through its next chapter, building on the heritage, engineering excellence, and distinctive brand that has defined McLaren for more than six decades.” The Luxury Portfolio Expands McLaren says its strategy is designed to expand beyond the supercar while carefully maintaining the brand’s value and desirability. The newly confirmed performance SUV will join that broader portfolio as it enters a new category. The investment is expected to support at least 1,000 new direct and indirect jobs across McLaren’s UK operations by 2032, while safeguarding existing roles. McLaren’s UK manufacturing workforce is expected to double, supported by new apprenticeships. The company also expects its plans to support up to 3,000 additional jobs across its supply chain. The program will further strengthen McLaren’s expertise in lightweighting, carbon fiber and advanced manufacturing while securing intellectual property and production capabilities in the UK. Founded by Bruce McLaren in 1963, McLaren has long defined itself through lightweight engineering, carbon-fiber technology and high-performance racing cars – before diversifying into production road cars in 1992 with the iconic F1. Last month, it revealed a new concept car – McL 6GT – during Monterey Car Week, a reimagining of 1969’s McLaren M6GT road car that was built by Bruce McLaren, which he used as his daily driver, shortly before his death in 1970. Now, with its first performance SUV officially confirmed, the company is preparing to apply its principles to an entirely fresh category alongside its upcoming new supercars. View All McLarens For Sale Images: McLaren Automotive

Gamers Can Drive The McLaren W1 In Forza Horizon 6

By Tyler Rampersaud –  September 02, 2026

The McLaren W1 Comes To Forza Horizon 6

The McLaren W1 is the latest chapter in McLaren’s legendary “1” series of high-performance masterpieces. It started with the F1, McLaren’s first road car and a record-breaking performance icon. After that came the P1, part of the “Holy Trinity” of hybrid hypercars in the early 2010s, and the W1 evolves the hybrid hypercar formula to create one of the premier performance machines of today. With a production run of 399 examples, the McLaren W1 will be experienced by a small circle of owners, but McLaren has brought the car to life in one of the most cherished virtual worlds in gaming, that of Forza Horizon 6. The latest in the Forza Horizon series of open-world racing games, Forza Horizon 6 lets drivers experience a virtual Japan behind the wheel of some of the world’s most iconic cars, old and new. The McLaren W1’s inclusion in the popular racing title comes officially on September 10, as part of the game’s British Automotive Series update. Its availability is for players who have purchased the Car Pass DLC pack and added the car to their garage as part of the latest vehicle DLC release. McLaren’s “1” series is no stranger to Forza Horizon 6 or the Forza game franchise, as the W1 joins the P1 and F1 in the Forza Horizon 6 car list as “Legendary” category vehicles, and the McLaren P1 previously served as the cover star of the 2013 Forza Motorsport 5 title. In addition, the W1 is one of 13 playable McLarens in the Forza Horizon 6 world, alongside the McLaren Artura, another currently available production model. Showcasing its latest iteration of groundbreaking performance innovation in the video game world, the McLaren W1’s inclusion in Forza Horizon 6 is an exciting addition to one of the racing game world’s most thrilling arenas. View All McLaren For Sale Image Source: McLaren Automotive

PUMA x McLaren Racing Launch The Memory Lane Seasonal Collection

By Jordan Aquistapace –  August 26, 2026

PUMA x McLaren Racing Launch The Memory Lane Seasonal Collection

Long before McLaren started rolling supercars and hypercars off its production line, it was planting its roots in racing, with Bruce McLaren at the helm and the McLaren M1A he raced at the 1964 Canadian Grand Prix. That quickly evolved into a larger presence in Formula 1, and well, the rest is history. Channelling its history in motorsports, the race cars that defined it, and the legendary drivers that piloted them to victory, McLaren Racing teamed up with PUMA to launch a new capsule collection inspired by motorsport’s golden era. The PUMA x McLaren Racing Memory Lane Seasonal Collection includes head-to-toe styles with a vintage vibe, using classic earth tones and McLaren’s iconic Papaya Orange as the color palette. Along with McLaren F1’s current team drivers, Lando Norris and Oscar Piastri, graphic t-shirts also feature four-wheel icons like the McLaren M23 driven by James Hunt in 1976. The collection also includes a retro-inspired T7 long-sleeve jersey, a classic baseball jersey, sweatshirts, even more graphic t-shirts, and a lineup of sneakers. Whether you've followed McLaren since its early Can-Am days or only recently discovered the team through Formula 1, the collection offers an easy way to wear a piece of that history. The all-new PUMA x McLaren Racing Memory Lane Seasonal Collection in select stores and online by clicking the button below. Shop The Collection Our Top Picks McLaren Racing Graphic Tee Shop Now McLaren Racing Long Sleeve Jersey Shop Now McLaren Racing Graphic Hoodie Shop Now McLaren Racing Hat Shop Now McLaren Racing Fade Sneakers Shop Now

Lanzante Brings the 95-59 to The Quail and Confirms a High Downforce Option

By Khris Bharath –  August 14, 2026

Lanzante Brings the 95-59 to The Quail and Confirms a High Downforce Option

Renowned British automotive engineering and motorsport specialist Lanzante will show a production-ready 95-59 prototype at The Quail today during Monterey Car Week 2026. First teased in March last year following its debut at Goodwood 2025, it was created to mark 30 years since Lanzante’s outright victory at the 1995 24 Hours of Le Mans with McLaren F1 GTR chassis 59. The 95-59 is marking its US debut alongside confirmation of new customization options, including a high-downforce package. While it was previously shown in the United States as a design concept at the Las Vegas Concours at the end of 2025, this marks the first public appearance of the production-intent version. Development has progressed quickly since, with the XP prototype completing its first customer drive in March and the car running dynamically at the Goodwood Festival of Speed last month. The high-downforce option is the more significant of the two new additions because of what it references. It combines a high-level fixed rear wing with an integrated roof-mounted air intake, echoing the philosophy of the enhanced aerodynamic package McLaren offered exclusively to original F1 owners during production. Existing customization already runs deep, including bespoke paint finishes, Loro Piana interior materials, and the lightweight LM30 Edition package. A new five-spoke centerlock wheel design joins the aero package, with both options available to order immediately and appearing on later production slots. Designed by former McLaren designer Paul Howse, whose portfolio includes the P1 and 720S, the 95-59 features a genuine three-seat layout with a central driving position and two passenger seats. The mid-mounted 4.0-liter twin-turbocharged V8 produces 850 horsepower, with no hybrid assistance, and a curb weight sits at just 2,755 pounds.  The program reflects the bespoke expertise Lanzante has developed over three decades of limited-production builds. Developed as a usable hyper-GT, the 95-59 combines its McLaren F1-inspired seating arrangement with luggage capacity and long-distance capability. It was also prominently featured on our list of 20 Cars that focus on analog engagement and coachbuilding last year. Priced from  £1.3 million ($1.77 million), production is scheduled to begin at the start of 2027 and will be capped at 59 units. View All McLarens For Sale Images: @lanzantelimited

McLaren Reveals MCL 6GT Concept Car That Honors its Founder

By Charles Bradley –  August 14, 2026

McLaren Reveals MCL 6GT Concept Car That Honors its Founder

Bruce McLaren’s name was forged by racing success, but his ambition extended beyond the racetrack. From the earliest days of his own team, Bruce envisioned creating not only winning racers but also a road car that would redefine performance, technology and driver experience. That dream became reality in the shape of 1969’s McLaren M6GT, a machine born from his team’s prowess on the circuits and the inspiration for this new concept car – MCL 6GT – revealed during Monterey Car Week 2026 today. MCL 6GT signals a new era for McLaren collector cars, where elite design and cutting-edge performance converge. This concept was created to answer a simple question: How would Bruce McLaren realize his road car dream today? Significantly, it recreates the mechanical connection that he intended with the M6GT via the new MCL 6GT’s manual gearbox – McLaren’s first H-pattern shifter since its iconic F1 supercar of the 1990s. It also takes a timeless, design-led approach that reinterprets heritage signatures in a contemporary way. The result is a sophisticated form, defined by clean surfaces, with heat management and aerodynamic requirements integrated seamlessly rather than left exposed. “We are incredibly privileged to benefit from an incredibly rich history, built on a maverick spirit of our founder, Bruce McLaren,” said McLaren Automotive CEO Nick Collins. “Bruce was an incredible individual, a man who embodied restless curiosity and a willingness to challenge innovation. His legacy is what continues to guide us with everything we do today. There is so much more to come, and we’re literally just getting started. This car is exactly what we have in mind.” Power comes from a twin-turbocharged V8 that pays homage to McLaren’s eight-cylinder heritage, while delivering the performance expected of a modern supercar. On the V8’s engine cover, Bruce’s signature appears alongside screwheads left openly on show, and a ‘Speedy Kiwi’ logo is also evident. Exterior references to the M6GT are also worked into the design. The lozenge shape found throughout the original is integrated into the rear diffuser, and Bruce’s M6GT number plate is reinterpreted as a tone-on-tone graphic. Inside, the car celebrates mechanical connection: Knurled aluminum toggle switches on the doors, plus an instrument panel and ceiling that echo the layout of the M6GT – cold to the touch, with a positive, mechanical action. Quilting drawn from the M6GT extends across the full instrument panel, and a machined, three-dimensional Speedy Kiwi sits within the gear knob. Every input is mechanical and tactile, just how Bruce would’ve wanted it. Making a Racer for the Road Even his great racing success, Bruce held another ambition: building a road car unlike anything else. He wanted to create a vehicle with the world’s highest specifications and fastest acceleration while prioritizing the safety of drivers and passengers. The foundation for that vision came directly from McLaren’s racing program. In 1969, Bruce transformed an M6 Can-Am car by fitting it with a new two-seat coupe body, creating what would become the M6GT. This car represented the bridge between competition engineering and road-going performance, foreshadowing the McLaren supercars of today. The prototype, registered OBH 500H, was unlike any road car of its era. Light, low and loud, it featured a Bartz-tuned Chevrolet engine that delivered an estimated top speed of 165 mph and a 0-to-100 mph acceleration time of eight seconds. Its advanced design included butterfly doors, an aerodynamic silhouette and a sophisticated monocoque structure – features that would become familiar elements of McLaren road cars. Even its details reflected Bruce’s unconventional approach. The prototype featured manually operated headlights that were raised and lowered using finger holes in the leading edge of the light pods, adding a distinctive touch to an already futuristic design. Bruce loved the M6GT so much that it became his personal vehicle. He drove it to work, used it to attend race meetings, and envisioned transforming the prototype into a production car available to customers. He partnered with Peter Agg of Trojan, the company that had built customer racing cars for McLaren, with plans to produce 250 examples. A Tragedy Was Just the Beginning But the project ended with tragedy: Bruce was killed in 1970 while testing his Can-Am M8D at Goodwood. His passing brought an end to the production plans for the M6GT, leaving OBH 500H as a lasting symbol of his vision and ambition. The McLaren team honored his legacy with one of its greatest Can-Am seasons: In 1970, it won nine of 10 races, with Denny Hulme securing the title. The dream of a McLaren road car did not disappear. Twenty-five years after the M6GT prototype first took shape, Bruce’s vision was realized with the introduction of the McLaren F1 supercar. This groundbreaking machine mirrored many of the principles established by the M6GT: lightweight construction, advanced engineering, extreme performance and a focus on creating the ultimate driving experience. The M6GT was more than McLaren’s first road car; it was a blueprint for its future. Born from racing success and shaped by Bruce’s imagination, its influence is apparent in every McLaren production car that followed. And, embracing his maverick spirit, MCL 6GT encapsulates the vision of those that are yet to come. View All McLarens for Sale PHOTOS COURTESY OF McLAREN

McLaren 788HS Closes the Super Series Chapter

By Sponsored Article –  August 11, 2026

McLaren 788HS Closes the Super Series Chapter

Few cars have disrupted the supercar hierarchy quite like the McLaren 720S, the undisputed crown jewel that kicked off its second-generation Super Series. Launched as a masterclass in usable speed, blending a featherweight chassis with hypercar-slaying aerodynamics, that baseline only got meaner over time – evolving into the brutal, track-honed 765LT and the sharper 750S. This lineage is the absolute backbone of McLaren's modern production supercar era. Now, McLaren has created the definitive expression of that philosophy: the new 788HS. The final chapter of this celebrated supercar series, the McLaren 788HS represents the ultimate interpretation of a platform refined over nearly a decade of development. Wearing the rare "High Sport" designation – reserved solely for the most exceptional expressions of the fabled British sports car marque – the 788HS combines increased power, advanced aerodynamics, bespoke craftsmanship, and unprecedented exclusivity into a final masterpiece. GALLERY-EMBED Limited to just 200 examples worldwide – divided equally between 100 Coupes and 100 Spiders – every 788HS will be created as a unique commission through McLaren Special Operations (MSO). More than a high-performance machine, each example is designed as an individual expression of its owner's vision, combining McLaren's engineering expertise with the craftsmanship and personalization expected from the world's finest luxury manufacturers. "The new McLaren 788HS represents the ultimate expression of our supercar series that began with the 720S, a fitting finale for a car with such a dynamic and engaging character," said Nicolas Brown, President, McLaren the Americas. "The Americas is home to an incredibly passionate community of McLaren owners and enthusiasts, and the rarity, performance and unmistakable character of the 788HS makes it a very special and exciting proposition for our clients." The HS badge represents the pinnacle of McLaren's series production philosophy. Previously reserved for the McLaren 12C HS and MSO HS, the High Sport designation signifies a model that transcends traditional performance upgrades, bringing together engineering innovation, expressive design, and collector-level exclusivity. Learn More 

Nick Mason's McLaren F1 GTR Could Become Monterey Car Week's Biggest Sale

By Jordan Aquistapace –  July 20, 2026

Nick Mason's McLaren F1 GTR Could Become Monterey Car Week's Biggest Sale

Considered the ultimate unicorn in the collector-car world, the McLaren F1 carries a legacy shaped by both its success in racing and its prominent status as an influential, eight-figure hypercar. Rarely do these cars change hands, especially in the public eye, largely because the F1 remains an all-time great with no means of losing its crown anytime soon. As if anticipation for this year's Monterey Car Week wasn't already at an all-time high among collectors and enthusiasts, RM Sotheby’s just announced the upcoming sale of this iconic 1996 McLaren F1 GTR (Chassis 10R), which has already been estimated to sell for more than $35,000,000. Every McLaren F1 variant proves to be legendary in its own way, carrying a story and personality connected to each car. Chassis 10R is one of them. Between its role as a factory development XP prototype, its connection to Le Mans, and more than two decades in the ownership of Pink Floyd drummer and lifelong car collector Nick Mason, this is a once-in-a-lifetime opportunity to own a serious piece of automotive history.Before customer teams ever got their hands on updated race cars, McLaren built chassis 10R as the very first 1996-spec F1 GTR. Known internally as an experimental prototype, the car stayed with the factory while engineers made final touches to aero and mechanical upgrades ahead of the new racing season. During that time, it was driven by several of McLaren's factory drivers, including 1995 Le Mans winner JJ Lehto, and became a standout at the BPR Global GT Series with its signature Blood Red paint and bright yellow graphics.Once its factory development work was complete, 10R took a different path than most race cars. Instead of spending years in storage or private collections, it was sold directly by McLaren to Nick Mason, whose reputation as one of Britain's most respected car collectors is well known. His garage includes everything from a Ferrari 250 GTO and Jaguar D-Type to Formula 1-driven race cars, making the McLaren F1 a natural fit in his collection. Even more impressive, the car was converted for road use by McLaren itself before additional work was done by Lanzante, giving one of the most successful GT race cars of the 1990s to legally return to the road while maintaining its competition look and feel.That relationship with Lanzante has continued throughout the car's life. Both Paul and Dean Lanzante have cared for chassis 10R for decades, performing restorations and routine servicing whenever needed. Mason has never been afraid to drive the car, bringing it to events like the Goodwood Members' Meeting, the Goodwood Festival of Speed, and exclusive McLaren owner tours across Europe. Every drive has been followed by meticulous maintenance, one of the reasons 10R remains as mechanically strong today as it is historically important.What really makes chassis 10R special is how many important stories come together in a single car. It's the first 1996-spec F1 GTR, one of only nine examples built in that configuration, a factory prototype that helped prep McLaren's Le Mans movement, and the only car to wear its original red-and-yellow development livery. Add its factory road conversion, decades of ownership by Nick Mason, and continuous support from Lanzante, and it's easy to understand why collectors view 10R as one of the most significant McLaren F1 GTRs ever built. Nick Mason’s 1996 McLaren F1 GTR will cross the auction block with RM Sotheby’s during its Monterey Car Week event at Pebble Beach later next month. Source: RM Sotheby's/Alex Penfold

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