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“140 Years. 140 Places”: The Global S-Class Tour Reaches North America

“140 Years. 140 Places”: The Global S-Class Tour Reaches North America

A 31,000 mile transcontinental drive that celebrates the three-pointed star and connects 1886 to today through the S-Class

2026 marks 140 years since 1886, i.e., when Karl Benz patented the first gasoline-powered automobile. To mark this momentous milestone, instead of a single event, Mercedes-Benz has chosen to take its celebration on the road. The German marque has deployed its all-new 2027 S-Class on a 50,000-kilometer (31,000-mile) global drive, with the convoy now coming stateside.

The choice of the S-Class to lead this celebration doesn’t come as a surprise. For decades, it has not only been the vehicle of choice for heads of state, royalty, and celebrities but also served as a benchmark for design, luxury, comfort, safety, and innovation.

Technologies introduced here, from safety systems like crumple zones, ABS, ESP, air bags, PRE-Safe, to hybrid integration and next-generation digital interfaces, often define industry direction before filtering across the wider Mercedes-Benz lineup and beyond. duPont REGISTRY had the opportunity to experience a camouflaged prototype of the 2027 S-Class in a first-ride exclusive, before launch.

The journey kicked off on January 29, 2026, immediately after the latest 2027 Mercedes-Benz S-Class made its world debut. Three sedans left the Mercedes HQ in Stuttgart with a clear objective: to cover six continents, stop at 140 locations, and document the brand’s evolution.  En route, Mercedes-Benz integrates classic vehicles, current production models, and local fleet cars at each checkpoint, creating rolling comparisons across generations. 

Stage one of this monumental transcontinental escapade has already seen the convoy move through the European leg across Switzerland, France, Spain, and Belgium, combining historic routes with modern infrastructure. Over in South America, Brazil and Argentina delivered scale and urban density, while Uruguay and Chile introduced varied terrain that pushed the flagship sedan beyond its natural habitat.

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In North America, the first leg kicked off in Florida, where the S-Class arrived at Sebring International Raceway this past weekend. Onwards to Miami, Mercedes-Benz aligned the journey with its newest global ambassador, 21-year-old tennis star and two-time Grand Slam champion, Coco Gauff.

Also, Mercedes-Benz reinforced this milestone at last month’s ModaMiami 2026. The display stretched from the original Benz Patent Motorwagen to the Mercedes-AMG ONE hypercar, effectively compressing 140 years into a single showfield. 

Across North America, the route extends to Washington D.C., New York, Toronto, Tuscaloosa, Las Vegas, and San Francisco. By October, the convoy will return to Stuttgart in Germany. But the significance of this epic journey truly lies in how the S-Class, along with its latest über-luxurious Maybach iterations, continues to carry forward a legacy that has shaped mobility for over a century.

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Images: Mercedes-Benz

Khris Bharath