Jaguar’s new concept turned the streets of Paris into a runway.
Each year, Paris Fashion Week brings the world’s premier celebrities, models, and designers together for a week where the latest fall/winter collections are shown off, and along with it comes moments of incredible style and luxury, as well as celebrity appearances galore. However, one unique and iconoclastic figure that made a splash at this year’s most recent Paris Fashion Week was the new Jaguar Type 00 Concept car, which is at the center of the dramatic and talked-about rebranding that Jaguar has undergone.
Radically changing its logo and showing off a new set of brand values, the Jaguar Type 00 seeks to show off what the future of Jaguar will look like, with inspiration taken from its classics and a minimalistic, futuristic aesthetic. However, during Paris Fashion Week, the Type 00 was shown off in a new color, a bright, high-fashion cobalt blue called French Ultramarine.
Throughout the events of Paris Fashion Week, various high-profile celebrities were seen arriving at events and glamorous locations in the new Jaguar Type 00, including the likes of Zoe Saldaña, wearing a Saint Laurent look, Barry Keoghan, arriving at the Peninsula hotel after the Valentino show, and Jamie Dornan, arriving at the legendary Hôtel Plaza Athénée to get ready for the Loewe show.
With art, creativity, and fashion in line with Jaguar’s new brand personality, and the Type 00 concept being shown off in the eye-catching French Ultramarine color, the new car was one of the many stars seen at Paris Fashion Week this year.
Image Source: Jaguar
