The 2025 24 Hours Of Le Mans weekend is upon us and in a bold move that blurs the lines between factory racing and customer experience, McLaren has announced Project: Endurance, a highly exclusive opportunity for a handful of buyers to not just get their hands on a true Le Mans Hypercar, but actually savor the world of high-stakes endurance racing themselves.
McLaren’s Project: Endurance
The initiative, developed jointly by McLaren Automotive and McLaren Racing, Project Endurance, will develop a limited run of customer Le Mans Hypercars alongside McLaren’s 2027 WEC factory entries. These machines will be race-bred and powered by a twin-turbo V6 hybrid that sends power to the rear wheels, just like the LMDh racer that McLaren United AS will field at Le Mans. Renowned Italian chassis experts, Dallara, who also supply INDYCAR, are the key technical partner.
“This isn’t about replicas or tributes. It’s about giving a select few the keys to something real. An authentic race car. A front-row seat to history in the making.” – Nick Collins, CEO of McLaren Group Holdings
But ownership is only part of the story, as Project Endurance also grants direct access to the inner workings of the factory racing program. Customers will join McLaren at everything from test sessions and development briefings to trackside action at Le Mans itself.
Buyers will gain an unprecedented insight into the only manufacturer to have won the Triple Crown of Motorsport: the Monaco Grand Prix, the Indy 500, and Le Mans, a win that came for McLaren in 1995 with an F1 GTR. To celebrate 30 years since that win, McLaren even launched a special edition 750S Le Mans Edition. But come 2027, and the folks in papaya have ambitions to accomplish the Triple Crown yet again, this time in a single season.
“We’ve proven we can win in Formula 1, IndyCar, and Le Mans. Now we’re inviting fans and collectors to write the next chapter with us—not just as spectators, but as true participants.” – Zak Brown, CEO of McLaren Racing
Each owner will be enrolled in a two-year McLaren track program, visiting some of the world’s most prestigious race tracks. Supported by dedicated pit crews and race engineers, participants will enjoy arrive-and-drive access, complete with professional driver coaching and a setup of McLaren’s top-tier racers.
The Impact Of The Hypercar Class
McLaren’s announcement comes at a critical time for the sport, where earlier this week, the FIA World Endurance Championship (WEC) said that they are committing to the Hypercar platform until 2032. This move will continue to draw even more luxury and performance automotive brands to the world of the top tier of endurance racing.
We’re already seeing this trend take off with a slew of announcements, like the 1-of-1 Porsche 963 RSP commissioned for Roger Penske, the track-only Valkyrie LM that will allow 10 lucky customers the chance to own and experience the closest thing to an Aston Martin LMH racer. Ferrari has a similar program with its Client-Spec 499P Modificata, which debuted in March last year. Besides McLaren, Genesis, and Ford will also join the WEC Hypercar action at Le Mans in 2027.
Prices and allocation details about McLaren’s Project: Endurance remain under wraps, but for now, for those fortunate to get into the program, it will be a backstage pass to one of motorsport’s most elite stages, as the hypercar era begins to heat up. As for this weekend’s campaign at the iconic French race, all eyes are on the front row with Cadillac’s historic front-row lockout.
Source: McLaren
