It’s only been a decade since Genesis was first established as a luxury automotive manufacturer, and in that time, it’s become one of the most formidable players in the luxury car arena. With compelling luxury sedans and SUVs, as well as electric models, Genesis already has a diverse selection of cars, and the Magma performance division is also taking shape with the GV60 Magma.
However, if you’ve been following the slew of concept cars that Genesis has showcased recently, you would know that plenty of even more exciting ideas have been showcased by the brand. These include a Vision Gran Turismo grand tourer, a mid-engined supercar, a luxury performance wagon, a massive convertible and coupe, a retrofuturistic off-road SUV, and a rally-capable all-terrain racer.
As exciting as those all sound, even as concept cars, some of those ideas might make their way into Genesis’ production car lineup, as the brand has just announced at the New York International Auto Show that it plans to introduce 22 new or enhanced vehicle launches through 2030.
“Genesis reached one million cumulative sales faster than any other luxury brand in history, and we are just getting started,” said Genesis President and CEO José Muñoz. “Today we are committing to 22 new or significantly enhanced vehicles in North America by 2030, spanning new powertrains, new segments, and experiences designed around the Korean tradition of treating every customer as our son-nim, our honored guest. Whatever a customer's preference, whatever powertrain fits their life, there will be a Genesis for them."
The new models are said to include both SUVs and passenger cars, and with them, new advanced powertrains, core models and trims will be a part of Genesis’ product offering. The announcement comes along with Hyundai Motor Group’s $26 billion investment in the United States, including greater manufacturing and technology capabilities within the country. Catering to US-based customers and US industry, Genesis is on the cusp of radically expanding its presence as a manufacturer after a decade of impressive success.
Image Source: Genesis Motor America
