Skip to content
 
Lamborghini Marks The 20th Anniversary Of Ad Personam

By Tyler Rampersaud –  May 21, 2026

Lamborghini Celebrates 20 Years Of Ad Personam

Lamborghini first introduced its Ad Personam bespoke personalization program in 2006. At the Paris Motor Show that year, a limited series of the Lamborghini Gallardo was showcased, which envisioned a new approach to Lamborghini personalization. Nero Noctis bodywork was complemented by matte details, Callisto wheels, a two-tone leather interior, as well as Alcantara interiors with Q-Citura stitching. That supercar marked the beginning of the Ad Personam that epitomizes Lamborghini luxury today. Ad Personam unlocked the possibility for customers to turn their cars into more unique creations that can reflect personal stories and tastes, while also carrying elevated bespoke luxury. After 20 years, Ad Personam has grown into one of the most cherished facets of the Lamborghini brand today, as the manufacturer reports that 96 percent of its new cars that leave the factory feature at least one Ad Personam detail. Self-expression, luxury craftsmanship, and bespoke exclusivity with personalization have become increasingly important in today’s luxury automotive industry, and Lamborghini’s Ad Personam has been an instrumental part of that rise. To celebrate the 20th anniversary of the program, Lamborghini is introducing a new exterior color to its vast, diverse palette of hues: Azzurro 20 Anniversary Ad Personam. <- Gallery -> The color, inspired by the Lamé Sky Blu that adorned the unique Miura Roadster, an icon of Lamborghini’s earlier history, will be available for a limited time. The Miura Roadster that inspired the color is a unique historic one-off, and its craftsmanship served as a precursor to the bespoke craftsmanship Ad Personam brings to Lamborghini customers today. Azzurro 20 Anniversary Ad Personam is a perfect nod to that moment. The color achieves a unique aesthetic thanks to a four-layer system, which gives it different appearances in bright and soft light, enhancing the stunning design of Lamborghini’s supercar models. Over the years, Ad Personam has evolved to become the ultra-luxurious personalization program that it is today. Six years into its history, Ad Personam expanded to include a dedicated team to guide clients through the personalization process in 2013. Then, in 2016, the decade-old Ad Personam saw the opening of its own studio within Lamborghini’s production home in Sant’Agata Bolognese, Italy. By then, over 50 percent of Lamborghinis included Ad Personam content. The turn of the current decade saw Ad Personam expand even further, launching the Ad Personam virtual studio, as well as permanent studios across the globe, to expand the program far beyond Sant’Agata Bolognese. Now, a vast palette of colors, finishes, and options are part of the program, and the Opera Unica series of bespoke, ultra-exclusive cars elevated Ad Personam craftsmanship even further. As the Ad Personam program from Lamborghini turns 20, its bespoke craftsmanship and exclusive luxury have become a cornerstone of what makes Lamborghini supercars special. View All Lamborghini For Sale Image Source: Automobili Lamborghini

Lamborghini Takes Center Stage At DreamHack Atlanta

By Tyler Rampersaud –  May 18, 2026

Lamborghini At DreamHack Atlanta

DreamHack is the world’s leading gaming festival, and its most recent edition took place in Atlanta. Automobili Lamborghini served as the event’s Main Automotive Partner, and it marks the manufacturer’s third participation in the DreamHack festival, after the US debut in Dallas, and a stop in Europe, specifically in Stockholm, Sweden. Several activations and displays from Lamborghini marked the brand’s commitment to existing at the intersection of automotive performance, luxury, innovation, and culture. Leading up to the festival, the city saw Lamborghini take to the streets with two Temerario cars adorned with liveries inspired by Fortnite and Fast ForWorld, Lamborghini’s own virtual universe. In addition, the public was invited to play on Lamborghini’s Fortnite island and win DreamHack tickets through their gameplay. Those same vehicles also made an appearance at the festival, alongside driving simulators, a dedicated Fast ForWorld space, and more. Christian Mastro, Marketing Director of Automobili Lamborghini, said about the brand’s presence at DreamHack, “Gaming, digital culture, and Web3 represent strategic territories for Lamborghini to express a forward-looking vision and engage with new generations. Through platforms such as DreamHack, we move beyond the traditional boundaries of the sector, bringing our distinctive DNA into digital and immersive environments. Being the sole automotive partner of this globally recognized event marks a further step in our journey within the digital world.” <- Gallery -> Allowing Lamborghini to connect with younger audiences and families, the brand’s presence at DreamHack Atlanta reinforced the brand’s connection with the gaming world. Participating in esports, and participating in Web3 innovation are other ways that Lamborghini uses technology to make the fantasy of its supercars real for fans. At DreamHack Atlanta 2026, that technology made waves at one of the world’s premier gaming festivals. View All Lamborghini For Sale Image Source: Automobili Lamborghini

Lamborghini Arena 2026 Brings Supercar Excellence To Imola

By Tyler Rampersaud –  May 13, 2026

Lamborghini Recaps Arena 2026 Event

This past weekend, the Lamborghini Arena event took over the iconic Imola Circuit, bringing together a second successful edition of the event that showcases Lamborghini’s breadth of supercar excellence at one of the world’s most celebrated motorsport venues. Part of Lamborghini’s 63rd anniversary celebrations, an important milestone as Lamborghini was founded in 1963, 450 cars gathered at the circuit, with over 7,000 people in attendance. Fans and owners alike came to this year’s Lamborghini Arena from across the globe, including owners who shipped Lamborghinis to Italy from Australia. The event featured the Arena Village, which showcased the incredible potential of Ad Personam for the current Lamborghini lineup, as well as a display of ambitious design from Centro Stile, a showcase of the science behind Lamborghini performance from the manufacturer’s Research and Development department, and the Customer Palace, which was dedicated to Lamborghini’s ownership experience. A Lamborghini Training Academy, an Accessori Originali boutique space, and an experience for young visitors also enhanced the event. Photography by Lucrezia Roda from The Industrial Perspective exhibition at the Automobili Lamborghini Museum brought artistic and cultural richness to this year’s Lamborghini Arena event, as well. <- Gallery -> The event was also the venue for the world premiere of the new Lamborghini Fenomeno Roadster, a 1-of-15 open-top variant of the ultra-exclusive Fenomeno, and it also served as an arrival for the Lamborghini Giro Polo Storico, which was dedicated to the Miura in celebration of the original supercar’s 60th anniversary year. During the Lamborghini Arena weekend, the Imola Circuit also hosted a round of the Lamborghini Super Trofeo Europe series, part of the final season in which the Lamborghini Huracán Super Trofeo EVO2 will be racing. The newly unveiled Lamborghini Temerario Super Trofeo will take its place. With immense passion from fans and owners all gathered at one of the most iconic motorsport venues in the world, the second Lamborghini Arena at Imola was a rousing success. View All Lamborghini For Sale Image Source: Automobili Lamborghini

The New Lamborghini Revuelto NA63 Is A Limited US/Canada Exclusive

By Tyler Rampersaud –  May 12, 2026

New Lamborghini Revuelto NA63 Unveiled

Coinciding with its 60th anniversary year in 2023, the Lamborghini Revuelto marked a transformational turning point in the manufacturer’s history. As its first hybrid flagship production supercar, the Lamborghini Revuelto pairs a naturally aspirated V12 engine with a plug-in hybrid system to muster over 1,000 horsepower, setting a new bar for Lamborghini supercar performance. To celebrate and highlight what it calls its most important market, North America, Lamborghini has created a new variant of the Revuelto that is exclusive to the United States and Canada: the new Lamborghini Revuelto NA63. This year marks the 63rd anniversary of Lamborghini, matching the year Lamborghini was established: 1963, and the new Revuelto NA63 features a production run strictly limited to 63 examples. The special edition features two-color stripes across the front hood, with accents that match on the side skirts, front splitter, and rear diffuser. Four different configurations are available for the new Lamborghini Revuelto NA63, with the first, combining Blu Marinus bodywork with Rosso Mut stripes and Bianco Monocerus stripes to reference the United States and Canadian flags. The others are Grigio Serget bodywork with Blu Royal and Bianco Monocerus accents, Bianco Sideralis bodywork with Rosso Mars and Blu Royal details, and Grigio Acheso bodywork with Nero Nemesis and Arancio Xanto accents. <- Gallery -> With configurations reminiscent of American and Canadian patriotism, and a legacy for Lamborghini that is deeply tied to the North American market, the new Lamborghini Revuelto NA63 is an ode to a place far away from Sant’Agata Bolognese, Italy, that Lamborghini can safely call a second home. View All Lamborghini Revuelto For Sale Image Source: Automobili Lamborghini

Lamborghini Unveils New Temerario Super Trofeo At Lamborghini Arena

By Tyler Rampersaud –  May 12, 2026

New Lamborghini Temerario Super Trofeo Unveiled

Lamborghini’s Super Trofeo racing series challenges drivers to compete in one-make challenges in Asia, Europe, and North America, and the car that they drive is based on one of Lamborghini’s production supercars. For the 2027 season, Lamborghini’s latest supercar, the Temerario, will now serve as the basis for the Lamborghini Super Trofeo race cars. The new Lamborghini Temerario Super Trofeo was unveiled in its final version at the recent Lamborghini Arena event. After being showcased in a static debut at the Lamborghini World Finals at the Misano World Circuit, the debut of the final Temerario Super Trofeo previews an exciting new season of the Super Trofeo series. Powered by a twin-turbo V8 engine, the new Temerario Super Trofeo boasts 620 horsepower, and it’s paired with a six-speed sequential gearbox with an integrated FIA roll cage. The advanced aerodynamics of the new Lamborghini Temerario Super Trofeo include a rear fin for cornering stability, a massive swan neck-style rear wing, and various other solutions, and it comes alongside a new suspension arm mounting concept and electro-hydraulic power steering. Replacing the Huracán Super Trofeo that originally debuted in 2015, and was evolved in 2019 and 2022, the new Lamborghini Temerario Super Trofeo opens a new chapter in the history of the iconic series, which will unfold with the start of the 2027 season. View All Lamborghini Temerario For Sale <- Gallery -> Image Source: Automobili Lamborghini

907HP 2026 Lamborghini Temerario Listed For Sale

By Tyler Rampersaud –  May 11, 2026

2026 Lamborghini Temerario Listed For Sale

The Lamborghini Temerario was introduced as a successor to the Lamborghini Huracán, which meant that it had big shoes to fill. An iconic supercar with a V10 mounted amidships, the Huracán was known for its compelling performance, unique style, and unmistakable sound. However, the Temerario debuted a new approach to Lamborghini performance. Coming after the Revuelto, which combines a plug-in hybrid system with a naturally aspirated V12 for over 1,000 horsepower, the Temerario reimagines Lamborghini’s supercar engineering approach in a similar way, combining a twin-turbocharged 4.0-liter V8 with a plug-in hybrid system for an electrified total power output of 907 horsepower. That incredible engineering has made the Temerario one of the most hotly anticipated new supercars on the market, and one has now been listed for sale on duPont REGISTRY, the source for supercars since 1985. Available at Eurocar Irvine in Irvine, California, this 2026 Lamborghini Temerario for sale only has 59 miles on its odometer, and it’s finished in Giallo Auge. Its exterior is complemented by silver wheels, and its interior is finished in Nero Ade with orange accents and orange contrast stitching. Options on this Lamborghini Temerario for sale include fully electric seats, orange brake calipers, a front axle lift system, and more. If you’re looking to get your hands on Lamborghini’s new plug-in hybrid supercar sensation, you can click on the button to view the price and listing of this 2026 Lamborghini Temerario for sale now. View Price And Listing <- Gallery ->

Limited to 15: Lamborghini’s 1,065 HP Fenomeno Breaks Cover as the Brand’s Most Powerful Roadster Ever

By Khris Bharath –  May 09, 2026

Limited to 15: Lamborghini’s 1,065 HP Fenomeno Breaks Cover as the Brand’s Most Powerful Roadster Ever

For nearly a year, the Lamborghini Fenomeno story has unfolded in stages, and we knew about it as early as June last year. Then came the official debut of the Fenomeno Coupé during the 2025 Monterey Car Week, where duPont REGISTRY was on site to capture Lamborghini’s latest Few-Off creation as it broke cover. Even then, it was clear the story was not finished. Now, Lamborghini has revealed the next chapter earlier than expected with the debut of the Fenomeno Roadster at Lamborghini Arena in Imola, Italy, and it comes just a month after Lamborghini recapped the lineage of its few-off Roadsters and the Raging Bull brand marking its 63rd anniversary earlier this week.  Limited to just 15 examples worldwide, the open-top hybrid flagship becomes the most powerful roadster ever produced by the Italian automaker. It combines a naturally aspirated V12 engine with three electric motors for a combined 1,065 horsepower. <- Gallery -> The Fenomeno Roadster builds directly on the architecture and philosophy introduced by the Fenomeno Coupé in 2025, while re-engineering the entire upper aerodynamic structure for roofless driving at speeds exceeding 211 mph. Lamborghini says the redesign achieves the same downforce and stability targets as the hardtop, despite doing away with the fixed roof and upper intake system. “Fenomeno Roadster represents the purest expression of our brand values: visionary design, uncompromising performance, and absolute exclusivity. It is a unique interpretation of driving emotion, created for a select group of customers who seek something truly beyond convention. Each example is conceived as a collectible masterpiece, where engineering excellence meets true bespoke craftsmanship” -Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. At the heart of the Fenomeno Roadster sits Lamborghini’s 6.5-liter naturally aspirated V12, producing 835 horsepower at 9,250 rpm. Combined with three electric motors and a 7 kWh lithium-ion battery, the hybrid system launches the car from 0 to 62 mph in 2.4 seconds and to 124 mph in 6.8 seconds. View this post on Instagram A post shared by Mitja Borkert (@mitjaborkert)   The Roadster also reflects years of experimentation from Lamborghini Centro Stile under Design Director Mitja Borkert. Over the last several years, Borkert has publicly showcased multiple open-top design studies and dramatic speedster concepts, many of which hinted at the visual direction now seen on the Fenomeno Roadster. The ultra-flat windshield, floating engine treatment, sculpted rear humps, and sharply tapered cockpit architecture all carry themes Lamborghini enthusiasts have watched evolve through sketches, concepts, and one-off presentations. Aerodynamics became one of the defining engineering challenges. Lamborghini redesigned airflow around the windshield and cockpit while integrating a carbon fiber wing directly into the windshield structure itself. The system channels cooling air toward the V12 while minimizing turbulence at high speed. Behind the cabin, low-profile rollover structures were integrated into the bodywork to preserve airflow efficiency without compromising rigidity or safety. The chassis itself uses Lamborghini’s carbon fiber monofuselage structure derived from the Revuelto program, integrating Forged Composite components throughout the front structure, side sills, and crash elements. Lamborghini says the Roadster achieves nearly identical rigidity figures to the Coupé while adding only a few kilograms. Finished in Blu Cepheus with Rosso Mars accents inspired by Bologna’s traditional colors, the Fenomeno Roadster seen here pays tribute to Lamborghini's heritage, referencing the iconic 1968 Miura Roadster one-off we spotlighted not too long ago. Where the coupe has a production run of just 29 units with a diverse range of possibilities through Lamborghini’s Ad Personam program, only 15 units of the Fenomeno Roadster are planned; the Fenomeno Roadster immediately becomes one of the rarest and most technically advanced V12 Lamborghinis ever created. View All Lamborghinis For Sale Images: Automobili Lamborghini

Lamborghini Turns 63: Sant'Agata's Most Iconic Number To Take Center Stage at Imola

By Khris Bharath –  May 07, 2026

Lamborghini Turns 63: Sant'Agata's Most Iconic Number To Take Center Stage at Imola

Earlier today, Automobili Lamborghini announced the official celebration of its 63rd anniversary. Founded on May 7, 1963, by industrialist Ferruccio Lamborghini following his successful entry into the tractor and heating equipment sectors, the company achieved its first major technical milestone within five months of incorporation, when engineers completed a 3.5-liter V12 engine on the test bench. The 350 GTV prototype debuted publicly at the Turin Motor Show in October of that year, establishing the brand's founding commitment to performance and independent design. This year also carries dual historical significance for the Raging Bull brand, as the Miura, which made its public debut at the 1966 Geneva Motor Show, celebrates its 60th anniversary in 2026. Engineered around a transverse mid-mounted V12, the Miura, designed by Marcello Gandini under Nuccio Bertone, was the first production car to bring the mid-engine supercar layout to production at scale, influencing the architecture of high-performance vehicles across the industry for the following six decades. "1963 marks the beginning of a vision that continues to guide us. Today, 63 is much more than a number: it is a symbol that expresses our essence. Celebrating it means continuing to evolve while remaining faithful to our roots. To celebrate this year through Lamborghini Arena makes this anniversary even more meaningful, because it allows us to share this moment with our community." - Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. Now firmly under VW-Audi ownership, the number 63 functions as a recurring identifier across Lamborghini's product portfolio. The Sián FKP 37, the Italian automaker's first hybrid model, was produced in exactly 63 units. The Aventador SVJ 63 and SVJ 63 Roadster carried the designation as a limited-production marker. The SC63 hybrid prototype entered the FIA World Endurance Championship competition under that number. Collaborations with Ducati, including the Diavel 1260 Lamborghini and the Panigale V4 Lamborghini Speciale Clienti, extended the reference across complementary Italian premium brands. The Giallo Maggio finish, named for the founding month, continues to see strong uptake among clients configuring high-specification vehicles. To celebrate this momentous milestone, the community will convene at Imola this Saturday and Sunday for Lamborghini Arena, a two-day gathering of owners, dealers, and enthusiasts. <- Gallery -> View All Lamborghinis For Sale Images: Automobili Lamborghini

Eccentrica Makes Lake Como Debut With V12 Pacchetto Titano at FuoriConcorso

By Charles Bradley –  April 30, 2026

Eccentrica Makes Lake Como Debut With V12 Pacchetto Titano at FuoriConcorso

Set along the storied shores of Lake Como, FuoriConcorso has become one of the most refined gatherings on the global automotive calendar – an environment where heritage and innovation coexist in equal measure. It is within this rarefied setting, during Como Car Week, that Eccentrica Cars will make its official debut, presenting a bold interpretation of modern craftsmanship through its latest creation. Taking center stage is the Eccentrica V12, shown in its Pacchetto Titano specification – a configuration that distills the brand’s philosophy of blending analog emotion with contemporary engineering. Defined by meticulous attention to detail and a distinct visual identity, the model underscores Eccentrica’s ambition to position itself within the upper echelon of modern collector automobiles. The event, scheduled for May 16 and 17, 2026, offers collectors and enthusiasts a rare opportunity to experience the car up close, many for the first time. More than a static display, Eccentrica’s presence is intended as a point of connection – an invitation to engage with a shared appreciation for automotive excellence in one of the world’s most picturesque settings. Central to this debut is the Pacchetto Titano, a suite of enhancements designed for occasional track use without compromising the car’s road-going character. A re-profiled carbon-fiber rear wing delivers meaningful downforce while preserving the purity of the V12’s silhouette. Beneath the surface, stiffer springs and recalibrated adaptive dampers unlock a more dynamic edge, balanced by the compliance required for spirited driving through winding roads. Performance refinements extend to a remapped ECU, engineered not to chase headline figures but to deliver a sharper, more immediate throttle response – one described as instant, explosive, and alive. Lightweight forged alloy wheels reduce unsprung mass, enhancing both steering feedback and braking precision, while a motorsport-derived steering wheel provides a more tactile connection between driver and machine. Additional functional upgrades, including enhanced brake-cooling ducts and carbon-fiber component replacements, further reinforce the car’s readiness for track environments. This particular example is finished with an exposed carbon-fiber body, a hallmark of Eccentrica’s bespoke approach and a visual expression of its commitment to advanced materials and craftsmanship. Headquartered in the Republic of San Marino and led by Emanuel Colombini, Eccentrica Cars operates at the intersection of heritage and innovation. Drawing inspiration from the iconic Lamborghini Diablo, the company’s V12 restomod project seeks to honor the spirit of 1990s performance while reimagining it through modern engineering and design. From custom carbon-fiber bodywork to updated electronics and advanced materials, each element is carefully considered to deliver an elevated driving experience. With its debut at FuoriConcorso, Eccentrica enters a global stage where the world’s most significant automobiles are celebrated – not only for their history, but for their ability to shape the future.

Lamborghini Reveals New “Born Temerario” Collaboration With Explorer Mike Horn

By Tyler Rampersaud –  April 27, 2026

Lamborghini & Mike Horn Reveal New “Born Temerario” Collaboration

South-African born Mike Horn is one of the most daring explorers the world has ever seen. Some of his claims to fame include making a solo journey around the world along the equator with no motorized transport over 18 months, circumnavigating the Arctic Circle on a nonstop journey, walking to the North Pole in complete winter darkness, and climbing four of the world’s highest mountains without oxygen. Horn’s dedication to adventure and exploration comes from a dedication to pushing his own limits, and while he’s typically on the lookout for another jungle or mountain to take on, his latest adventure has taken place on mountain roads in Italy, alongside the Lamborghini Temerario. Unlike many of his other pursuits that rely on the power of the human body alone, the Lamborghini Temerario features a plug-in hybrid powertrain with a total of 907 horsepower, along with the cutting edge of automotive performance engineering and design, as well as Lamborghini’s luxury craftsmanship and exclusivity. However, the newest Lamborghini and Mike Horn’s adventuring career do have some things in common, including the pursuit of performance and a dedication to breaking new ground. Mike Horn says, “Who am I, what is the Temerario? I am not arrogant, but I find the comparisons compelling. My world is uncompromising, like Lamborghini. I must always perform at my absolute best. I plan, I design every expedition, every iteration. I lead my team to perform at the pinnacle of possibility, and we are subject to the extremes of emotion: excitement, elation, pure adrenaline and of course fear. But fear is simply the unknown: when you face it and overcome it, you transcend to another level.” <- Gallery -> In the new collaborative “Born Temerario” video created by Lamborghini and Mike Horn, he also makes an important point about living your life to the fullest: “On average we have 30,000 days of life, and we’ll spend half of that asleep. Don’t wait until tomorrow, be ‘Temerario’: fearless, intrepid. Discovery doesn’t lie at the very top of the mountain, or in the places you think you are trying to reach. Every time you head out there, you explore yourself and your potential. That is living.” View All Lamborghini Temerario For Sale Image Source: Automobili Lamborghini

Live Auctions