Lamborghini News

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Khris Bharath – July 15, 2026

Lamborghini Debuts Two Temerario Ad Personam Configurations at Goodwood

Lamborghini has been pushing its Ad Personam bespoke program further with each successive Temerario commission, with two more unique Temerario Ad Personam configurations, making their public debut at Goodwood. The unveiling follows recent one-off projects presented at Art Basel Miami and Porto Cervo, where the brand has explored increasingly unconventional finishes and craftsmanship. This latest reveal moves beyond exterior colors and stitching, placing equal emphasis on material innovation inside the cabin. <- Gallery -> At the center of the project is Gessato, a wool fabric woven with a black base and a discontinuous silver pinstripe. Applied to the door panels, rear bulkhead, and roof liner, the pattern intentionally breaks its own rhythm, creating a visual effect that complements the sharp geometry of the interior. Matching silver leather inserts connect the natural fiber with exposed carbon fiber trim, bringing together materials never before combined in a production Lamborghini. On the exterior, both commissions take a different approach, with one wearing Grigio Crater Matt with a Grigio Artis contrast livery, while the other pairs Celeste Fedra with Bianco Phanes accents, and the matt Alleggerita package. Instead of wool, it uses Corsa Tex by Dinamica while retaining the same pinstripe-inspired theme, reflecting its stronger focus on lightweight construction. Another exterior highlight is the fine lines that sweep across the bodywork, referencing the construction marks designers use during the earliest stages of sketch development. “At Lamborghini, exclusivity is not defined only by performance, but also by the ability to create a car that reflects the individuality and vision of each customer. Through Ad Personam, every Lamborghini can become a unique reflection of its owner while remaining unmistakably faithful to our design DNA, technological innovation, and performance values." - Stephan Winkelmann, Chairman and CEO, Automobili Lamborghini. Power comes from Lamborghini's new hybrid drivetrain, which combines a 4.0-liter twin-turbocharged V8 with three electric motors for a total output of 920 horsepower. The setup propels the car from 0 to 62 mph in 2.7 seconds before reaching a top speed of more than 210 mph. Earlier this year, Lamborghini marked the 20th anniversary of Ad Personam. These latest commissions show how that program continues to evolve beyond cosmetic customization, placing materials, craftsmanship, and engineering at the center of the design process. View All Lamborghini Temerarios For Sale Images: Automobili Lamborghini

By Khris Bharath – July 08, 2026

Experience a Lamborghini Like Never Before With the Brand's New Apple Vision Pro App

Lamborghini has launched a native app for Apple Vision Pro, bringing its entire current model range into spatial computing and allowing collectors and enthusiasts to explore the engineering and design of its hybrid lineup at full scale. The app features four models at launch: the Temerario, the Revuelto, the Urus SE, and the Urus SE Performante, which has not yet made its physical public debut at the time of the app's release. The Performante was launched the previous week digitally and will make its first in-person appearance at the upcoming 2026 Goodwood Festival of Speed. Two modes are available. In Shared Space, you can place a high-fidelity digital Lamborghini into your own environment, be it a garage or living room, at true 1:1 scale or resized as preferred. In Full Immersion, explore the cars within a curated digital environment designed by Lamborghini, once again at full scale. Navigation is entirely through eye and hand inputs. The app also uses Spatial Audio to reproduce each model's acoustic signature as you move around the car, with sound shifting and resonating in response to position. <- Gallery -> “Apple Vision Pro allows us to share the raw emotion and engineering brilliance of Lamborghini in a way that feels completely natural, yet utterly magical. This is an incredible platform that lets us show more than what is visible from the outside.” - Tim Bravo, Communication Director of Automobili Lamborghini. This kind of capability was previously mostly found in games, but a consumer device like the Apple Vision Pro now lets you visualize and spec a car you can actually own in the real world. It also gets you into the details in a way a showroom visit rarely does, letting you truly appreciate the aerodynamic behavior and the engineering that goes into these cars before you ever sit in one. Within the Volkswagen Group, Porsche has been the committed early mover in this space, with Apple Vision Pro adoption across several models, including the Taycan, Taycan Turbo GT, 911 Carrera GTS with T-Hybrid, the new 992.2 911 Turbo, and the 911 Spirit 70. Lamborghini's app covers four models at launch and represents a comprehensive consumer-facing automotive spatial computing experience. The Lamborghini app is available now on the App Store for Apple Vision Pro. View All Lamborghinis For Sale Images: Lamborghini

Lamborghini Brings The Fenomeno Roadster To Concours of Elegance Germany 2026

By Tyler Rampersaud – July 07, 2026

Lamborghini Fenomeno Roadster Makes Its German Debut

When the Lamborghini Fenomeno was introduced at last year’s Monterey Car Week, it represented a new milestone in a celebrated legacy of ultra-exclusive, limited-production models from the manufacturer. Starting from the Reventón and continuing with models like the Veneno, Centenario, Sián, and Countach LPI 800-4, each envisions the near future of Lamborghini design and technology, while also serving as collector-worthy masterpieces with their exclusivity. Earlier this year, Lamborghini unveiled the Fenomeno Roadster, the open-top counterpart to the Fenomeno, and the stunning car just made its German debut this past weekend. It happened at the Concours of Elegance Germany 2026, one of the most prestigious automotive events in the country, located at Gut Kaltenbrunn, on the Lake Tegernsee coast. Lamborghini Munich presented the manufacturer’s display at the event, which included many other Lamborghini icons alongside the new Fenomeno Roadster. The most powerful open-top Lamborghini yet, the Fenomeno Roadster uses a hybrid powertrain to reach 0-60 in less than 2.4 seconds. Also on display at the event were the Temerario and the Urus SE. Both making use of V8 hybrid powertrains, the Temerario evolves Lamborghini’s supercar formula with its 4.0-liter twin-turbo V8, which revs to 10,000 rpm, and its plug-in hybrid system, giving it over 900 horsepower in total. Meanwhile, the Urus SE is one of Lamborghini’s most powerful Super SUVs, with 800 horsepower from its twin-turbo 4.0-liter V8 and hybrid combo, also boasting the ability to challenge varied terrain and accommodate two rows of occupants in luxury. <- Gallery -> Classic Lamborghinis also took the stage at the Concours of Elegance, like the Countach, Diablo, and Miura. The Miura, considered the world’s first supercar, is currently celebrating its 60th anniversary year, while its Miura SV variant turns 55. Bringing Sant’Agata Bolognese automotive excellence to Germany for one of its most prestigious automotive gatherings, the Lamborghini presence at this year’s Concours of Elegance Germany was a celebration of the brand’s cherished legacy, culminating in the Fenomeno Roadster, its latest exclusive masterpiece. View All Lamborghini For Sale Image Source: Automobili Lamborghini

By Charles Bradley – July 01, 2026

New Lamborghini Urus SE Performante Super SUV Revealed

Lamborghini has unveiled the Urus SE Performante, a new high-performance derivative of its plug-in hybrid Super SUV that elevates the model’s combination of performance, luxury, technology, and everyday usability. Designed to sit at the top of the Urus lineup, the SE Performante introduces the highest combined system output in the model’s history, delivering 812 hp and 1,000 Nm of torque from a sophisticated plug-in hybrid powertrain. Alongside its increased power, the new Super SUV incorporates advanced aerodynamics, extensive carbon-fiber components, innovative suspension technology, and a driver-focused interior designed around Lamborghini’s “Feel Like a Pilot” philosophy. The result is a vehicle engineered to deliver exceptional performance on both road and track while maintaining the refinement expected from a luxury SUV. New Benchmark for the Luxury Super SUV Segment The Lamborghini Urus SE Performante combines a 4.0-liter twin-turbo V8 engine with a permanent-magnet electric motor, creating a dual-power system that represents the next evolution of Lamborghini performance. The hybrid powertrain produces 812 CV at 6,000 rpm and 1,000 Nm (738 lb-ft) of torque available between 2,000 and 5,500 rpm. Compared with the previous Urus Performante, the new model gains 146 PS and 150 Nm (111 lb-ft) of torque. Performance figures place the Urus SE Performante at the top of its segment. The Super SUV accelerates from 0 to 100 km/h (62 mph) in 3.3 seconds, reaches 200 km/h (125 mph) in 10.8 seconds, and achieves a top speed of 312 km/h (194 mph). The electric motor also enables full-electric driving for more than 60 km (37.3 miles), supported by a 25.9 kWh lithium-ion battery positioned beneath the load floor to optimize the vehicle’s center of gravity. Power is delivered through an eight-speed automatic transmission specifically recalibrated to enhance the vehicle’s sporting character. A software update reduces response times, maximizing driver input and minimizing torque lag. Carbon Fiber Design Meets Lamborghini Performance The Urus SE Performante represents the latest evolution of Lamborghini’s design philosophy, with every exterior element developed around performance and aerodynamic efficiency. Lamborghini Centro Stile created a design language centered on “bold sportiness,” emphasizing the relationship between form and function. The vehicle features the most extensive use of exposed carbon fiber ever featured on a Urus, reinforcing its technical character and supersport identity. “With the Urus SE Performante, we give shape to driving emotions,” stated Design Director Mitja Borkert. “While the Urus SE represents the elegant face of sportiness, the Urus SE Performante design is purely inspired by performance and our philosophy ‘We give adrenaline a shape.’ To emphasize the vehicle’s supersport character, we decided to expose most of the carbon-fiber elements, both on the exterior and inside the cabin.” The redesigned carbon-fiber hood features a central power dome inspired by Lamborghini heritage, while larger air intakes improve cooling performance and aerodynamic flow toward the radiators. “The most powerful Urus ever, and during the development phase, it was clear that the design needed to adapt to new cooling requirements for both the engine and braking system. That’s why we created these large air intakes on the hood, which not only give the front end an even sportier presence but also perform an essential aerodynamic function,” Borkert continued. The exterior design is further defined by new 23-inch wheels, redesigned wheel arches with carbon-fiber details, and a rear aerodynamic package featuring a new carbon-fiber spoiler and the largest diffuser ever designed for a Urus. Inside, the cabin follows Lamborghini’s “Feel Like a Pilot” concept with a more driver-focused environment featuring updated displays, aviation-inspired details, and a new steering wheel enhanced with an exclusive carbon-fiber bezel. Aerodynamics Engineered for Performance The Lamborghini Urus SE Performante establishes a new benchmark for aerodynamic efficiency within the Super SUV segment. Engineers focused on optimizing airflow, stability, and component cooling while improving overall driving performance. Compared with the Urus SE, the new model achieves a 3% reduction in aerodynamic drag while increasing downforce by 23%. The vehicle delivers a 22% increase in front downforce while maintaining the same rear load compared with the previous Urus Performante. A new front splitter reduces lift and improves agility, while upper and lower carbon-fiber spoilers at the rear enhance stability at high speeds. The redesigned cooling system introduces new hood vents functioning as an S-Duct, dedicated outlets on the fenders, and enlarged internal wheel-arch vents. These solutions improve thermal management for the plug-in hybrid system while contributing to improved underbody aerodynamics. Brake cooling efficiency also increases by 8% compared with the Urus SE through the introduction of a dedicated NACA duct optimized to channel cooling air directly toward the discs and calipers. Advanced Suspension Technology for Control A defining feature of the Urus SE Performante is the introduction of the AURA dual-chamber air suspension system, which expands the vehicle’s ability to combine comfort with high-performance driving dynamics. The system uses dual-chamber air springs and dual-valve dampers to continuously adapt suspension behavior based on driving conditions and selected modes. Compared with previous Urus versions, the technology reduces body roll during sporty driving by 55% and decreases comfort-related vibrations by 25%. The result is a Super SUV capable of delivering the refinement of a luxury vehicle while providing the responsiveness expected from a Lamborghini sports car. From Road to Rally The Urus SE Performante introduces a new Rally driving mode designed to maximize driving excitement on loose surfaces, adding another dimension to the vehicle’s performance capabilities. The driver can select from multiple driving modes, including Strada, Sport, Corsa, Rally, and EV mode. Each setting adjusts the vehicle’s behavior to match different driving environments. EV mode allows the vehicle to maximize electric capability, while Hybrid mode balances efficiency and comfort. Recharge mode allows the battery to be replenished up to 80% while maintaining optimal performance. Sport mode enhances agility and allows drivers to experience power oversteer and drifting capability, while Corsa mode focuses on maximum performance during track driving. A New Standard for Lamborghini Luxury Performance The Urus SE Performante represents Lamborghini’s continued evolution of the Super SUV concept, combining electrified performance, advanced engineering, and unmistakable Italian design. Through its hybrid powertrain, carbon-fiber construction, aerodynamic innovations, and luxury-focused interior, the new Urus SE Performante expands the boundaries of what a high-performance SUV can achieve. It is a vehicle designed not only for speed, but for an immersive driving experience that brings Lamborghini’s supersport DNA into a new era of luxury performance. View All Lamborghini Urus for Sale Images: Lamborghini

Lamborghini Features 22 Esperienza Events Across Five Continents In 2026

By Tyler Rampersaud – June 29, 2026

Lamborghini Features 22 Esperienza Events For 2026

Lamborghini’s Esperienza events bring Lamborghini’s supercar excellence and luxury to some of the most incredible destinations on the planet. Whether it’s driving on winding mountain roads or taking on challenging terrain with breathtaking views, Lamborghini’s history of Italian automotive excellence is at the center of each Esperienza journey, and surrounding that are luxurious accommodations, curated culinary experiences, beautiful locations, and rich cultural immersion. In 2026, the Esperienza Lamborghini program features 22 events, with all of Lamborghini’s models being showcased throughout the different types of Esperienza events the brand offers: Avventura, Terra, Giro, Neve, and Corsa. Spanning five continents with its schedule this year, some of the incredible Esperienza events have already taken place, but more are coming. Esperienza Avventura’s past events have taken place in China, Norway, and the Canary Islands, but this year’s single Esperienza Avventura event will take place in September, bringing the Urus SE to the United States, and specifically to the stunning natural landscapes of Utah’s Zion National Park. <- Gallery -> Meanwhile, Esperienza Terra highlights Lamborghini’s ability to take on challenging terrain, and in 2026, it will visit Montana and Wyoming with the Urus SE in July. Later this year, Esperienza Terra will visit China in September and conclude the year with an event in India in November. Bringing Lamborghini’s supercars to a unique environment is Esperienza Neve, which thrills guests with snow and ice driving. This year, two Esperienza Neve events have already happened: one in Canada in January, and another in Mongolia in March. As its name suggests, Esperienza Corsa brings Lamborghinis to the track. This year’s Esperienza Corsa calendar started in January in Zhuhai, China, moving to Vallelunga, Italy in March, then to Tianjin, China and Sepang, Malaysia in April. In May, Esperienza Corsa came to Zandvoort, Netherlands, and also the Hungaroring in Hungary. In June, the program came to the UK’s iconic Silverstone, and events on the horizon include a September visit to Toronto, as well as a stop at the Phillip Island circuit in Australia. Highlighting women drivers and owners of Lamborghini supercars, the # SheDrivesALambo event in Tokyo took place in March, celebrating the rich and diverse community of women who share a passion for Lamborghini’s brand and Italian automotive excellence. Bringing its luxurious, powerful, and innovative models to incredible destinations around the world for stunningly curated driving experiences, Esperienza Lamborghini’s 2026 calendar is a stunning showcase of one of the world’s most cherished automotive manufacturers. View All Lamborghini For Sale Image Source: Automobili Lamborghini

Automobili Lamborghini America Appoints Christian Mastro As CEO

By Tyler Rampersaud – June 26, 2026

Automobili Lamborghini America Appoints New CEO

For over 60 years, Lamborghini has contributed to the automotive world with some of the most desirable, beautiful, and exclusive cars. This year, Lamborghini is celebrating the 60th anniversary of its Miura, which is widely considered to be the first supercar, establishing the formula that we know supercars and hypercars for adopting today. In the Americas, which Automobili Lamborghini says is one of the most significant global markets for the manufacturer, a new CEO has been appointed, Christian Mastro. He succeeds Andrea Baldi, who took on the role of CEO in 2021. After success as Interim CEO of Automobili Lamborghini America, Mastro has now been appointed as the CEO on a permanent basis. Working closely with Automobili Lamborghini’s global headquarters in Sant’Agata Bolognese, Italy, Mastro’s role will be based in Lamborghini’s American headquarters, located in Reston, Virginia. Mastro brings over two decades of experience in the global luxury automotive industry to his position as CEO of Automobili Lamborghini America, starting with the brand in 2004. After that, he served as General Manager of the APAC region from 2009 to 2013 for Automobili Lamborghini, and then held the EMEA Region Director position from 2013 to 2018. Between 2018 and 2021, Mastro worked closely with the current Chairman and CEO of Automobili Lamborghini, Stephan Winklemann, as Commercial Director at Bugatti, and returned to Automobili Lamborghini as Marketing Director in 2021, overseeing important launches and events across the globe, including at Monterey Car Week and at Art Basel Miami. <- Gallery -> As CEO of Automobili Lamborghini America, Mastro will oversee all operations across North and South America, including the dealer network, clients, and partners of the brand. One of the most important markets for Lamborghini across the globe, his appointment as permanent CEO emphasizes Lamborghini’s commitment to its presence in the Americas. View All Lamborghini For Sale Image Source: Automobili Lamborghini

Lamborghini Chronicles The Evolution Of The Super SUV From LM002 To Urus SE

By Tyler Rampersaud – June 22, 2026

Lamborghini Looks Back At The Evolution Of The Super SUV

While the Lamborghini Urus is one of the most popular, celebrated, desirable, and exotic luxury performance SUVs, Lamborghini is no stranger to the concept. Decades ago, Lamborghini introduced the LM002, when the concept of a Super SUV was much more foreign to the automotive industry. At the time, the LM002, a Countach V12-powered off-road-ready Lamborghini, was quite radical, coming after the 1977 Cheetah prototype and the LM001. In the ‘80s and early ‘90s, when the 301 units of the LM002 were built, it was uniquely capable of speeds above 124 mph, while also conquering dunes and other unique terrain with specially developed Pirelli tires. Its unique legacy remained a legend in Lamborghini’s history for years, but in 2012, the idea was reimagined with a new concept, the Urus. The Lamborghini Urus concept’s acclaim and reception meant that it would become a production model in 2017, introducing a powerful twin-turbo V8 to a new Lamborghini Super SUV, bringing the combination of performance, luxury, and versatile capability that the LM002 pioneered to the modern era. After the inaugural Urus spent years dominating the Super SUV landscape, it was evolved in 2023 with the Urus Performante, which broke a record at Pikes Peak before it was even fully unveiled, and the Urus S. Showcasing a more performance-focused variant of the Urus, the Performante was more distilled than the standard vehicle, while the Urus S updated the celebrated model throughout. However, Lamborghini went even further and introduced the Lamborghini Urus SE after that. Powered by a plug-in hybrid powertrain that teamed the twin-turbo V8 with an electric system, the Urus SE is the most powerful variant of the Urus yet. With 800 horsepower and high-tech efficiency, the Lamborghini Urus SE combines the Super SUV concept with Lamborghini’s futuristic new approach to performance. <- Gallery -> Throughout the time that the Urus has been on the market, several special editions have given twists to the design and luxury of the vehicle, and a police version, as well as a racing concept, have reinterpreted the model as well. Beginning in the ‘80s, Lamborghini’s Super SUV concept was well ahead of its time, but if it weren’t for the LM002 and its ambitious premise, the Urus and its variants might not have been as successful as they are today. View All Lamborghini Urus For Sale Image Source: Automobili Lamborghini

Lamborghini Celebrates 60 Years Of The Miura By Looking Back On Video Game Appearances

By Tyler Rampersaud – June 18, 2026

Lamborghini Looks Back On The Miura’s Video Game Appearances

The Lamborghini Miura is one of the most important performance cars in automotive history, defining the supercar as we know it today. With a mid-mounted V12 engine and a captivating design, the Lamborghini Miura was the catalyst for an entire genre of glamorous, excessive, and painstakingly engineered vehicles that have captured the attention of automotive enthusiasts everywhere. Introduced in 1966, the Lamborghini Miura is celebrating its 60th anniversary this year. As the original supercar, the Lamborghini Miura was unprecedented as an aspirational automotive icon, and as such, the Miura has been featured as a virtual recreation in several driving simulators and racing video games, especially in cherished series like Forza and Gran Turismo. Throughout all of the Forza titles, the Lamborghini Miura has made an appearance, combining classic heritage, beautiful design, and compelling performance. This includes the latest open-world Forza Horizon 6, as well as Forza Motorsport and the other games throughout the series. Within the Asphalt series, which is available both on mobile platforms and on consoles, the Lamborghini Miura is present in Asphalt Legends Unite and in other Asphalt titles. Gran Turismo, celebrated for its incredible recreation of cars and circuits throughout the automotive and motorsport worlds, features the Lamborghini Miura in its titles, and Assetto Corsa has also featured the classic supercar. <- Gallery -> Different variants of the Miura have been represented in video games throughout the years, as well, including the P400, the original, the Miura SV, one of the most desirable classics in Lamborghini’s history, the Miura S, and the Miura Concept from 2006, which was introduced to celebrate the 40th anniversary of the Miura 20 years ago. Other games that have featured the Miura include The Crew 2 and The Crew Motorfest, Top Drivers, Rebel Racing, and the CSR Racing series. Being celebrated as a defining milestone in automotive history, the Lamborghini Miura’s 60-year legacy has been a favorite for years throughout racing titles in the gaming world. View All Lamborghini For Sale Image Source: Automobili Lamborghini

Lamborghini Brings New Limited-Edition Urus SE To Motor Valley Fest

By Tyler Rampersaud – May 29, 2026

Lamborghini At Motor Valley Fest 2026

Italy’s “Motor Valley” region is known for an uncanny concentration of automotive heritage and excellence, housing many of the most well-known manufacturers in the Italian automotive industry like Lamborghini, Ferrari, Maserati, and more. To celebrate the heritage of Motor Valley, the annual Motor Valley Fest brings manufacturers and enthusiasts together, and this year marks the eighth edition of the event, taking place in Modena from May 28 to May 31. Lamborghini is one of the manufacturers that will be present at this year’s Motor Valley Fest, and it is showcasing the new Urus SE “Tettonero” capsule at the event. A new limited-edition variant of the powerful plug-in hybrid super SUV, the new special edition is focused on Ad Personam design touches, and is proudly showcased in the prestigious Modena Military Academy, an iconic venue in the heart of the historic city. One of six striking color combinations available for the vehicle, the Urus SE “Tettonero” capsule is shown in Viola Pasifae. Adding to the manufacturer’s contribution to Motor Valley Fest this year is Lamborghini’s participation in the thought leadership that is a part of Motor Valley Fest. Giuliano Cassataro, Head of After Sales at Lamborghini, took part in the roundtable discussion “Heritage & Classic Car – The Timeless Value of Excellence,” on May 28, speaking on heritage and preservation. <- Gallery -> Meanwhile, the Chief Manufacturing Officer of Lamborghini, Ranieri Niccoli, took the stage at the May 29 “Smart Factory” fireside chat, discussing innovation and technology that is reshaping the manufacturing process. Also on May 29, Andrea Puggelli, Head of Brand Strategy and Customer Journey for Lamborghini, took part in a panel that discussed how personalization and digitalization is changing the customer experience. Motor Valley Fest Trident Talks, sessions for students looking to pursue automotive careers that provide insight from industry professionals, saw Lamborghini’s presence as well. Alberto Ferrarotto, Head of People Strategy, Learning and HR Systems, and Elena Del Monte, Head of Body in White, Trims and Composite, both took the stage to share their professional journeys and insight about their work within Lamborhgini. Fostering the continued excellence of the Italian automotive industry, Lamborghini’s participation in the 2026 Motor Valley Fest not only celebrates the heritage of Italian automotive excellence, but shows how it will continue in the future. View All Lamborghini For Sale Image Source: Lamborghini

Lamborghini Recaps Its Esperienza Terra Sardegna Urus SE Off-Roading Journey

By Tyler Rampersaud – May 26, 2026

Lamborghini Recaps Esperienza Terra Sardegna

With a sandy coastline and a mountainous interior, Sardinia, or Sardegna in Italian, is one of the most dramatically beautiful islands in the Mediterranean, and the second largest after Sicily. There, Lamborghini hosted the Esperienza Terra Sardegna, a two-day journey that took drivers through the island’s most beautiful views and unique terrains, all showcasing the versatility and capability of its hybrid super SUV, the Lamborghini Urus SE. With 800 horsepower coming from a 4.0-liter twin-turbo V8 engine and a plug-in hybrid system, the Urus SE is the most powerful variant of the Urus. In addition, the hybrid powertrain makes it one of the most versatile vehicles Lamborghini has created, and that versatility was highlighted throughout the two-day adventure. Part of Lamborghini’s larger umbrella of Esperienza programs, Esperienza Terra Sardegna brings together a luxury experience with Lamborghini vehicles and a unique location to explore, alongside track driving, ice driving, and touring programs that take place across the globe. The Esperienza Terra Sardegna began at Sardinia’s Petra Segreta Resort & Spa, in San Pantaleo. Lush flora and granite stone comprise the landscape there, making it a beautiful setting to start the journey. Asphalt roads and off-road terrain alike were part of the route, which allowed the Urus SE to show off its electric and combustion power, and its dedicated driving modes that make each surface and setting a luxurious, confident, and engaging driving experience. <- Gallery -> Surrounded by five-star accommodation, curated culinary experiences and activities, and the beauty of Sardinia, the Lamborghini Esperienza Terra Sardegna showed off the impressive capability of the Lamborghini Urus SE, and the wonder of one of the Mediterranean’s most beautiful islands. View All Lamborghini Urus SE For Sale Image Source: Automobili Lamborghini

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