Lifestyle

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Jordan Aquistapace – March 04, 2026

U.S. Porsche Experience Centers Celebrate One Million Visitors

Since the registration of the very first 356 back in 1948, Porsche has built a cult following of passionate owners and enthusiasts, all of whom are infatuated with the thrill and love of experiencing what can only be described as the ultimate driver's car brand. From the track-derived performance of the iconic 911 to the off-road capabilities and comforts of the Cayenne, its well-rounded model line continues to inspire and motivate generations of dreamers who yearn for a Porsche of their own. It’s that same sense of loyalty and obsession that gave rise to Porsche’s passion projects—the two U.S. Porsche Experience Centers in Atlanta and Los Angeles. Today, more than 77 years after Ferdinand Porsche rolled out “No.1” Roadster, Porsche is proud to celebrate yet another monumental milestone, welcoming 1,000,000 visitors to its U.S. Porsche Experience Centers. Rather than constructing another museum-style destination, with historic and significant examples tucked away behind glass and stanchions, Porsche decided to dream up the ultimate playground for purists to discover and learn, but more importantly, to drive. That significant seven-figure number is proudly made up of driving enthusiasts and families, as well as corporate groups who all share a love for the brand, automotive history, and the cars that define its DNA. Timo Resch, President and CEO of PCNA, expressed his excitement by saying, “The Porsche Experience Centers bring our brand to life in a way that can best be felt in person – ideally behind the wheel – and this milestone shows just how powerfully those experiences connect with people.”Located at One Porsche Drive, home to Porsche Cars North America, PEC Atlanta opened in 2015 as the brand’s first U.S. Experience Center, with PEC Los Angeles following a year later in 2016. Between them, the two locations feature three dedicated driver development tracks and extensive programs built to sharpen skills at any level, whether it’s your first time behind the wheel or your fiftieth. Continuing the celebration in perfect fashion, Atlanta recently welcomed Sally Carrera and Lightning McQueen to mark the 20th anniversary of Cars, while Los Angeles rolled out its new Design Your Drive program. Take it from someone who makes a point to stop by whenever passing through Atlanta: the Porsche Experience Center isn’t just worth a visit; it’s essential for anyone who genuinely loves all things automotive. All Porsche Inventory

By Jordan Aquistapace – March 03, 2026

H. Moser & Alpine Kick Off the 2026 F1 Season With New Team Watches

Anticipation for the 2026 F1 Season is ramping up, and it seems that all hands are on deck for what looks to be one of the most followed yet, with new team and driver introductions to the grid. At BWT Alpine F1, in addition to new racing liveries and strategies, the team has worked closely with H. Moser to debut the Streamliner Alpine Drivers and Mechanics Pink Edition watches for the paddock. The focus has shifted from mere aesthetics to function, delivering what drivers and mechanics actually need when time, clarity, and focus matter most. The Pink Edition set reflects a reset for the new season, inspiring its colorway directly from Alpine’s updated livery while keeping its purpose intact.At its core is a flyback chronograph powered by the skeletonized HMC 700 calibre, developed with Agenhor, a movement chosen for legibility and precision. The open dial reveals the chronograph’s inner workings, mirroring the stripped-back look of race hardware. Pink accents on the hands and indices add contrast without overwhelming the design. It’s still recognizably a Streamliner with a smooth case, integrated strap, and minimal branding.The Mechanics Pink Edition, on the other hand, is more about practicality. Designed for life in the paddock and pit lane, it combines a digital core with an analogue display, prioritizing communication, timing, and coordination. The grey fumé dial keeps things simple, while pink indices and subtle branding tie it back to Alpine’s identity. Together, the two watches are offered as a limited set of 50, supporting the idea that performance in Formula 1 is never the result of a single role. Drivers, engineers, and mechanics all operate in unison, each depending on time in their own way.

By Sponsored Article – March 03, 2026

Where XPEL Excellence Meets Ford Performance

When ultra-rare performance icons demand protection, only elite hands will do—and Elite Window Tinting has built its reputation on answering that call. A multi-year award-winning XPEL shop and proud XPEL Signature Partner, Elite Window Tinting recently had the rare privilege of working on two identical 2025 Ford Mustang GTDs, one of the most exclusive Mustangs ever produced. GALLERY-EMBED The Mustang GTD represents the absolute pinnacle of Ford performance engineering—hand-built, track-inspired, and produced in extremely limited numbers. With collector-level significance and six-figure valuations, protecting these vehicles wasn’t optional; it was essential. Elite Window Tinting approached the project with the precision and discipline such machines deserve, installing full-body XPEL Ultimate Plus Paint Protection Film on both GTDs. Every panel received seamless coverage, ensuring the factory finish remains untouched by road debris, track fallout, or environmental wear. The result is an invisible shield that preserves both aesthetics and long-term value—without compromising the aggressive design language that defines the GTD. GALLERY-EMBED What sets Elite apart isn’t just technical expertise—it’s trust. Trusted by XPEL. Trusted by collectors. Trusted with vehicles that leave no margin for error. When owners of the world’s most exclusive performance cars want protection executed at the highest level, they turn to Elite Window Tinting. Because when only the best will do, you do it the Elite way. Visit XPEL.com

By Jordan Aquistapace – March 02, 2026

F1 Star Charles Leclerc Drives $40 Million Ferrari on Wedding Day

As the 2026 Formula One season gears up, teams and drivers are pushing every limit—fine-tuning cars, strategies, and every detail to chase victory on the world’s fastest circuits. And while the main objective is to secure the number one spot and celebrate with champagne showers, Scuderia Ferrari F1 driver Charles Leclerc is already doing some pre-season celebrating after announcing his marriage to Alexandra Saint Mleux. Set in the picturesque city of Monaco, where the two call home, Charles and Alexandra Leclerc revealed their most special day with the world through Instagram posts captioned, “28/02/2026 - Civil Wedding 🤍” and “A day we’ll forever remember. 🤍 Part one is done and part 2 will be next year with all of our close ones.” In perfect fashion, it’s the send-off that took the automotive world by storm, as the happy newlyweds drove off along the French Riviera in one of the rarest and most expensive Ferraris ever. The car in question was a 1957 Ferrari 250 Testa Rossa, an icon not just for its timeless design and astronomical value but also for its racing pedigree. With its sleek, curvaceous body and distinctive pontoon fenders, the 250 Testa Rossa is a symbol of Ferrari’s dominance in endurance racing during the late 1950s, securing multiple victories at Le Mans and Sebring. Beyond its track record, the 250 Testa Rossa remains one of the most collectible Ferraris in existence, with examples fetching between $12.4 million (2009) and $16.39 million (2011) at auction and nearly $40 million in a private sale (2014). For Leclerc, piloting this legendary car on such a personal milestone connected motorsport heritage with life’s celebrations, turning a ceremonial drive through Monaco into a rolling tribute to Ferrari’s history and the thrill that has defined the Maranello marque for decades. View this post on Instagram A post shared by Charles Leclerc (@charles_leclerc)

By Jordan Aquistapace – March 02, 2026

From Track to Tee: McLaren Launches McLaren Golf

McLaren started on the track, built for speed, precision, and pushing limits, but it hasn’t stopped there. Every car they make carries that racing DNA, but tuned for the road. Over time, the lineup has grown from supercars and hypercars to fashion and collaboration collections, turning McLaren into a lifestyle. Today, the brand has a passionate following of owners and fans who live for the thrill of driving, the engineering, and the community that comes with being part of the McLaren world. McLaren is proud to take performance from the grid to the golf course, as it has just announced the launch of its next venture, McLaren Golf. Neil Howie, CEO of McLaren Golf said “McLaren Golf is a high-end, engineering-led venture which goes beyond the equipment. We’re building a brand grounded in McLaren’s high-performance DNA, and embedding it in a new sporting arena. We’ve hired some of the best minds in engineering and combined them with leading figures from the golf world to create an innovation-led company that pushes the limits of what golfers can expect from their equipment. We can’t wait to see our ambition come to life on the course this year.” While we’ve been witness to past collaborations with industry leaders like SWAG Golf, showcasing limited-edition headcovers that add style to your bag, this endeavour will focus more on developing benchmark golf equipment. Backing its transition into one of the most played and watched sports on the planet, McLaren Golf and its initiatives are backed by a dedicated team of golf-industry experts and world-class engineering minds. Teased to launch on April 29th, sign up with McLaren Golf to get notified of all the newest golf gear. Discover McLaren Golf View this post on Instagram A post shared by McLaren Golf (@mclarengolf)

By Tyler Rampersaud – February 25, 2026

TAG Heuer Reveals New Connected Calibre x Formula 1

Formula 1 is one of the most storied and prestigious motorsports, not to mention one of the most intense. Featuring incredible legacies of drivers, teams, cars, rivalries, and manufacturers, Formula 1 is the stage on which some of the most memorable moments in racing play out. As a timing partner, Swiss watchmaker TAG Heuer has been connected to Formula 1 for much of the sport’s history. The brand has been associated with legends like Ayrton Senna, Joe Siffer, Jochen Rindt, and in today’s era, Max Verstappen. As the Official Timekeeper of Formula 1, a role the brand also played from 1992 to 2003, TAG Heuer timing has played a crucial role in over 230 Grand Prix races, 15 Drivers’ World Championship titles, and 11 Constructors’ World Championship titles. In 2015, TAG Heuer made a pioneering stride in the luxury connected watch segment, bringing together traditional Swiss watchmaking craftsmanship and a digital experience. Now, TAG Heuer is doing the same again with the new Connected Calibre E5 45 mm x Formula 1, which is bringing motorsport legacy together with high-tech innovation and watchmaking luxury to deliver the world of the Grand Prix elegantly to the wearer’s wrist. The watch maintains a constant connection with the Formula 1 championship and races, ensuring moments aren’t missed for wearers. Starting from the first practice session, the entire racing season unfolds for the wearer in a stunning experience. The hero watch face, the Race Track, displays the time digitally beneath a track outline that adapts to each Grand Prix course, displaying the country’s flag, race name, and the specific silhouette of each circuit. Adapting automatically as the season progresses, the watch face is redesigned to match the spirit of each racing venue. The Formula 1 app on the watch is also available, giving the wearer access to the season calendar, racing schedules, results, standings, and more, allowing fans to get updated on important info at any moment on their wrist. Custom sounds and icons make the experience immersive and evoke the feeling of being directly in the action of the race, with a complication highlighting each phase of the race weekend as it unfolds. Other functions of the newest Calibre E5, beyond the Formula 1 experience, offer the best of both worlds when it comes to smart watches and luxury timepieces, including sleep tracking, heart rate monitoring, navigation, and information that is easy to understand. The new TAG Heuer Connected Calibre E5 45 mm x Formula 1 evokes the aesthetic of Formula 1 with a brushed and sandblasted titanium case with black DLC coating, a black rubber and black DLC steel crown, and a Formula 1 logo on the caseback. In addition, the two available straps are a black leather option with a carbon pattern and a black rubber case with red stitching, and a stretch textile strap with a self-fastener closing system. The use of matte black throughout offers a motorsport-inspired edge. As the 2026 Formula 1 season gears up to begin, the new TAG Heuer Connected Calibre E5 45 mm x Formula 1 will be available with exclusive 48-hour early access on TH.com on March 3. For the most passionate Formula 1 fans, this new watch from TAG Heuer brings the intensity of Formula 1 racing to your wrist. Read More Lifestyle <- Gallery -> Image Source: TAG Heuer

By Tyler Rampersaud – February 25, 2026

Porsche Design x Orlando Bloom’s New Capsule Collection

Actor Orlando Bloom and Porsche Design have had a partnership for over a year in which Bloom has served as an ambassador for the automotive-inspired design house, and that partnership has now opened a new chapter, as Bloom and Porsche Design have now unveiled a new co-designed capsule collection, consisting of apparel and accessories. The pieces in the new capsule collection include a limited-edition hooded leather jacket, as well as three different colorways of the P’86007 sunglasses. The jacket is made to be reversible, with black water-repellent leather being used to combine a premium luxury material with excellent craftsmanship and dependable function. The garment also features a two-way front zip, adjustable cord stoppers at the hem, sleeves, and hood, and subtle branding indicating the collaboration on each sleeve. <- Gallery -> Meanwhile, the new Porsche Design x Orlando Bloom P’86007 sunglasses are available in three different colorways: titanium/black with grey lenses, gold/olive green with brown lenses, and black/palladium with strong blue mirrored lenses, all featuring a shield design inspired by the iconic, historic Porsche 911 Targa and the legacy of its design. Each pair of sunglasses will come with special packaging, as well as a greeting card with a personal note from Orlando Bloom. VISION DRIVE™ lens technology promises that not only will the sunglasses feature striking design, but they will also be effective on long drives and even in challenging conditions. Starting February 25, the collection will be available on the Porsche shop, as well as select Porsche Design stores. In addition, the sunglasses will be available at some specialist retailers. Marking a new chapter in its partnership with Orlando Bloom, Porsche Design’s new collaborative capsule collection with the actor showcases the house’s automotive inspiration, ingenious design, and luxury craftsmanship. Shop The Jacket Shop The Sunglasses Image Source: Porsche

By Tyler Rampersaud – February 24, 2026

Amalgam Reveals New 1:8 McLaren W1

Amalgam Collection is known and loved for its scale models of some of the world’s greatest supercars, hypercars, and race cars, created with some of the most incredible craftsmanship in the industry. Made to be painstakingly faithful to their full-size, real-life counterparts, Amalgam Collection models are made to be indistinguishable from real cars if not for a visual indication that it’s much smaller than the real thing. The latest vehicle to be complemented by a scale model from Amalgam Collection is the McLaren W1, the latest hypercar in McLaren’s “1” series. Succeeding the McLaren F1 and P1, the introduction of the W1 marks a new chapter for McLaren’s racing-bred performance engineering. With over 1,200 horsepower, it boasts an incredible power-to-weight ratio, highly advanced active aerodynamics, and a groundbreaking design. Only 399 units of the McLaren W1 are planned, making it one of the most desirable, exclusive, and innovative hypercars on the market, and Amalgam Collection’s new scale model of the vehicle recreates it in 1:8 scale. The model is the result of a painstaking total of 3,000 hours of development in direct collaboration between Amalgam Collection and McLaren Automotive. It measures an impressive 22 inches in length, with each hand-assembled model requiring 300 hours of work from Amalgam’s artisans in Bristol. The original CAD designs of the car, as well as original paint codes and material specifications, are used to make the model as close to the real-life car as possible. With the Amalgam Collection model, owners of the ultra-exclusive McLaren W1 have the opportunity to recreate their exact build specification with a stunningly detailed scale model, and the launch specification matches that of the launch specification for the W1, with a Papaya Spark exterior color. Limited to 199 pieces, the launch specification 1:8 model retails at £14,995. Bespoke “Tailor Made” Amalgam McLaren W1 commissions start at £20,995, offering a unique and precious way to capture the essence of a defining hypercar. Learn More Image Source: Amalgam Collection

By Tyler Rampersaud – February 23, 2026

Aston Martin Announces Its First Residential Project In Brazil

After over a century of history, Aston Martin has become one of the most prominent and celebrated names in the world of automotive luxury, and more recently, Aston Martin has expanded by introducing its approach to luxury and design to real estate. With a private residence in Japan, a tower in Miami, and other projects across the globe, Aston Martin has elegantly lent its racing, luxury, and performance heritage to projects all over, and now, it’s coming to Brazil and South America for the first time. A new Aston Martin residential project was announced in Brazil in collaboration with Setai Grupo GP, the largest privately-held real estate developer in Brazil’s northeast. The new project is set to be a 45-story tower, which will make it one of the tallest buildings in the northeast of Brazil, with units ranging from 1,100 square feet to over 3,000 square feet. Its location will be in the city of João Pessoa, the largest city and capital of the Brazilian state of Paraíba. Paraíba is quickly becoming one of the country’s biggest hubs for growth. Setai Residences Interiors by Aston Martin will feature interiors with design led by Aston Martin, featuring elegant design, premium materials, and engineering reflective of Aston Martin’s historic automotive excellence. Meanwhile, the design of the tower will be set against the stunning tropical backdrop of João Pessoa’s beaches and diverse natural environments. As Aston Martin’s first residential project in both Brazil and South America, Setai is a strong partner for the storied luxury automotive manufacturer, with over 8,000 residential units delivered across its portfolio. With ultra-luxury heritage behind the design of its interiors, Setai Residences Interiors by Aston Martin in João Pessoa, Brazil, is set to be a new oasis for ultra-luxury automotive enthusiasts. duPont REGISTRY Realty Image Source: Aston Martin

By Jordan Aquistapace – February 19, 2026

Audi’s F1 Arrival Starts Off Track With adidas, Available Now

As the 2026 Formula One season starts to take shape, the grid isn’t just welcoming new drivers—it’s also making room for entirely new teams, including Audi Revolut’s takeover of Sauber and the debut of Cadillac under General Motors. With the Audi Revolut F1 Team set to make its debut this March, the brand is celebrating the moment with a new apparel collaboration with adidas.Instead of loud team branding, the adidas x Audi Revolut F1 collection keeps things calm, cool, and casual. There’s official teamwear, as expected, but the broader fan-focused lineup is where the tone becomes clearer. Everyday pieces like t-shirts, hoodies, jackets, caps, and shoes don’t immediately register as Formula 1 gear unless you know what you’re looking at. The DNA Range sticks to simple styles and core colors, while the Elevated Fanwear pieces are more lifestyle-driven, with subtle branding and a cleaner, more neutral palette.The timing makes sense. Audi’s entry into F1 is a long-term play, and this collection reflects that mindset. Even the driver-specific styles tied to Nico Hülkenberg and Gabriel Bortoleto keep things relatively focused, more on identity. Limited drops planned throughout the season suggest the look will evolve as the team does.Behind the scenes, the same mindset carries over to the teamwear worn in the paddock. Developed with adidas’ performance tech, the gear is purpose-built for drivers, engineers, and mechanics. Grey and chalk tones pay homage to Audi’s design DNA. It’s not trying to redefine what F1 teamwear looks like, it’s simply setting a baseline. And for a team that hasn’t turned a competitive lap yet, that restraint might say more than any bold launch ever could. Shop The Collection Our Top Picks Audi F1 Teamwear Mechanics Rain Jacket Shop Now Audi F1 adidas Adizero Evo SL Shop Now Audi F1 2026 Nico Hulkenberg Driver Hat Shop Now Audi F1 adidas Elevated Crew Sweatshirt Shop Now Audi F1 adidas VL Court Base Shop Now

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