For Louis Vuitton, travel has always been about more than reaching a destination. Now, the House is bringing that philosophy to the road through an unprecedented collaboration with Singer, creating two extraordinary Porsche 911 models that blur the boundaries between automotive design, watchmaking, fashion, luggage, and craftsmanship.
Guided by Louis Vuitton’s Art of Travel philosophy, the collaboration pairs the House’s savoir-faire with Singer’s intricately personalized restorations. The result is two bespoke automobiles: a Porsche 911 Reimagined by Singer – Classic wearing an exclusive saffron, cobalt blue and yellow livery, and a Porsche 911 Reimagined by Singer – Classic Turbo, a cabriolet conceived by Nicolas Ghesquière, Artistic Director of Women’s Collections at Louis Vuitton.
Both cars are accompanied by made-to-measure Louis Vuitton creations, turning the automobiles into complete expressions of travel and an art of living. Yet, the project began with something considerably smaller: a dashboard clock.
From a Tambour Clock to a Complete Vision
The collaboration grew from a request for a dashboard clock for a car reimagined by Singer. Designed and produced by La Fabrique du Temps Louis Vuitton workshops in Switzerland, the mechanical timepiece became the catalyst for something much more ambitious.
“This unique and remarkable adventure began with a request for a dashboard clock for a car reimagined by Singer,” shares Jean Arnault, Louis Vuitton Watch Director. “In addition to the design and production of this clock by La Fabrique du Temps Louis Vuitton workshops in Switzerland, it quickly became apparent to us that this collaboration with Singer could extend to the personalization of every functional element of the vehicle, enhancing them through our expertise in leather craftsmanship and watchmaking.”
The detachable mechanical timepiece is inspired by the Tambour watch, including its distinctive shape and 12 polished and engraved letters spelling the House’s name around the bezel. Once the clock entered the cockpit, however, the instrument display itself became part of the transformation.
What followed was a year of work devoted to reimagining the speedometer, rev counter and gauges around the graphic language of the Tambour line. Cobalt blue is accented with bright orange lettering, bringing horological design into an automotive environment.
“The specifications chosen by Louis Vuitton exposed us to techniques and methods developed over decades of experience,” says Rob Dickinson, Founder and Executive Chairman at Singer. “They trusted us with their esteemed brand, their traditions and their vision and it was a joy to bring our two worlds together.”
The collaboration ultimately became much larger than a clock or an interior. It became a complete reimagining of the vehicle: “The aim was to create a true synthesis between Singer’s architectural and timeless language and the Louis Vuitton culture, characterized by refined materials, travel and expression of style,” explains Octave Chany, Project Lead Designer at Singer.
The project also marks a historic first for Louis Vuitton. For the first time, the House is creating a co-branded item, an equally unprecedented move for Singer.
Porsche 911 Reimagined by Singer – Classic
The first automobile is a Porsche 911 Reimagined by Singer – Classic finished in saffron and cobalt blue, with a specially designed roof rack capable of carrying a trunk, surfboard or pair of skis. Its purpose is immediately apparent: This is a car conceived for epic journeys.
The color palette is deeply connected to Louis Vuitton’s heritage. The saffron shade has appeared in the House’s archives for more than 150 years and has been used across its packaging for more than 20 years. It also resonates with Bahama Yellow, a hallmark hue associated with Singer’s earliest commissions.
The combination has a particular automotive connection through Louis Vuitton’s travel trunks designed for Citroën in 1924, which featured cobalt blue interior reinforcements. Bright yellow stitching further echoes the saddle-stitch seams used on the brand’s leather goods and trunks.
Cobalt blue demonstration tires draw inspiration from the handles and ribbons of Louis Vuitton packaging, while the rear engine air intake grille incorporates a geometric motif formed by the initials L and V. Inside, the cabin is entirely upholstered in leather with a natural hue inspired by VVT leather, one of Louis Vuitton’s most utilized leathers. The material is associated with the handles, shoulder straps, edging and labels of the House’s exceptional luggage and coated canvas bags.
Louis Vuitton’s artisans selected the leather for the seats, while Singer’s team executed the interior leatherwork. The door-handle edges use the same edge-dyeing technique found on Louis Vuitton bags, with yellow stitching throughout.
Diamond-patterned embossing on the seats, front boot trim and rear engine compartment recalls the “malletage” motif characteristic of the interiors of Louis Vuitton trunks. Ventilation eyelets in the seats are individually crafted and finished by hand and carry Louis Vuitton Monogram flower designs, a motif also appearing on the sun visor and headrests.
The transformation extends to components normally associated with the functional rather than the luxurious. Plastic fittings have been replaced by hand-crafted components made from premium, natural materials.
Adjustment knobs, control switches, locks, pull-tabs and air vents are crafted in metal, predominantly rhodium-plated, and individually hand-finished using techniques comparable to those used in fine watchmaking. Polishing and satin-finishing techniques draw directly from watchmaking savoir-faire, while anodising and electroplating create the specific colors.
Even the engine’s technical components receive the same treatment. The fuel and oil caps incorporate typography used on Louis Vuitton watch components, while every element is designed and crafted to order.
An Entire Louis Vuitton Wardrobe for the Road
The Classic’s interpretation of the Art of Travel does not stop with the automobile. Louis Vuitton has created an exclusive capsule collection for its owner, with pieces cut from Millésime leather echoing the cabin and finished in saffron, cobalt and yellow.
The driving wardrobe begins with a naturally grained leather racing jacket featuring a perforated LV zip closure and Monogram Flower eyelets. Straight-cut jeans use heavy cotton-and-silk denim, while driving footwear includes the LV Rally car shoe or LV Remix Derby. Perforated driving gloves and a carbon-and-glass-fiber jet helmet trimmed in calfskin complete the ensemble.
Even the keys receive bespoke treatment, with a six-key folder bearing a Louis Vuitton x Singer stamp or a cloche key holder in the House’s signature blue. A pochette for the car’s documents follows the lines of a 1950s business sleeve.
The luggage is designed around the automobile itself. A 1950s-inspired helmet bag carries the bespoke helmet, while the Bisten, a direct descendant of the suitcases the House first catalogued in 1892, is finished with a blue handle and name tag. The Keepall packs a week’s wardrobe into the cabin, while a pair of front-trunk bags is shaped to fit precisely within the nose of the car.
The collaboration’s approach to automotive luggage also draws upon Louis Vuitton’s history. As early as 1897, Georges Vuitton offered trunks designed specifically for automobiles, capable of being secured to a vehicle’s rear or roof. The designs incorporated specialized patented locks, flat construction for easier stacking and “Vuittonite” canvas, which was waterproof, supple and capable of being dyed to match the color of a car.
The bespoke roof rack carries a Louis Vuitton surfboard handcrafted in Angers before traveling to the Atlantic coast for its resin coating and fins. Its Monogram marquetry in blond oak and rich walnut requires countless hours of craftsmanship. A pair of skis, created in the French Alps from wood, titanal and steel, completes the collection.
Together, the accessories form a contemporary expression of Louis Vuitton’s historic expertise in functional equipment for motoring and travel.
Porsche 911 Reimagined by Singer – Classic Turbo
The second car takes the collaboration in an entirely different direction. The Porsche 911 Reimagined by Singer – Classic Turbo is a cabriolet conceived under the creative direction of Nicolas Ghesquière. Finished in white with touches of brown, the car combines leather and wood in a sophisticated interpretation of classic motorboats.
“Automotive design is a passion that has always lived within me. My collaboration with Singer has been a chance to reconnect with this fascinating world – a magnificent opportunity to explore truly exceptional automobiles,” says Ghesquière.
The cabriolet embodies Ghesquière’s desire to merge the nautical and automotive worlds, reflecting his approach of combining contrasting influences. Wood gives the automobile a contemporary character, while the open-top configuration creates a direct connection with nature, sunlight and the road.
The bodywork combines an echo of Calcaire Lutétien, the white limestone that has shaped the Parisian landscape, with gold accents, natural leather and wood. A large rear spoiler underscores the car’s capabilities, while the rear-opening luggage compartment reveals a teak-inspired wooden deck that continues the motorboat theme.
Inside, the bespoke dashboard clock occupies the center of the console rather than sitting behind the steering wheel. Natural leather, warm golden gauges, a dial finished in the exact shade of the exterior and a matching golden ignition key create continuity between the cabin and bodywork.
The dashboard bears the Louis Vuitton signature, while a distinctive leather patch on the steering wheel reinforces Ghesquière’s design language. Beneath the clock, the gearshift trim evokes the silhouette of the Noé bag through its natural leather drawstring.
Behind the seats, a luggage compartment crafted from varnished wood uses the same technique employed for runabout decks. Bespoke Louis Vuitton luggage fits into the space alongside the lightweight soft top. Wood paneling extends through the rear engine compartment and front boot, where a bespoke trunk comprises three cases that slot together to create storage compartments. Leather fastening straps with pin buckles subtly reference motorsport, trunk making and watch straps.
Fashion, Watches & Luggage Complete Classic Turbo
For the Classic Turbo, Ghesquière has created another exclusive capsule in which the wardrobe mirrors the automobile’s palette of white, wood and gold. The dashboard clock finds a counterpart on the wrist in the Tambour Automatic, a 40-millimeter watch in ceramic and yellow gold. Both timepieces can be stored in a Coffret Tresor, first made by Georges Vuitton in 1896 and reissued here as a pair.
The driving ensemble includes a made-to-measure suit in parachute silk, braided leather driving gloves and the LV Sneakerina. Gold and acetate sunglasses conceal a Monogram flower beneath one lens, while a carbon and glass-fiber helmet finished in varnished cream and a tan visor completes the look.
The luggage follows the same philosophy. A garment bag folds flat against the cabin, while the Alma, Express, Noé, Cruiser and Petite Malle each bring a distinct Louis Vuitton expression to the journey. The larger luggage is designed around the car, including the three-part trunk integrated into the front boot and a Keepall 45 with a removable cover.
Even the smallest details receive bespoke attention. A key holder carries the LV Blazon, while the Monogram Heritage necklace incorporates a leather key bell and medallion. A pouch sized for the vehicle’s keys is finished with contrasting yellow stitching.
Where Automotive Craft Meets the Art of Living
The collaboration between Louis Vuitton and Singer ultimately reaches beyond a conventional automotive partnership. It is an exchange between two organizations whose identities are built around craftsmanship, precision, and an uncompromising attention to detail.
The result is two automobiles that bring together the full breadth of Louis Vuitton and Singer’s respective savoir-faire. In the process, the Porsche 911 becomes more than a means of transportation. It becomes a traveling expression of fashion, design, watchmaking, leather craftsmanship, and the enduring luxury of the journey itself.
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Images by Singer Vehicle Design
