The first quarter of 2026 has wrapped up, and for Porsche Cars North America, the quarter saw a decrease in sales by 12.5 percent compared to the first quarter of last year. However, Porsche says that the decline is due to the discontinuation of the ICE-powered Porsche 718 lineup and a reduced volume of BEVs
Meanwhile, Porsche’s most iconic sports car, which doesn’t usually contribute the bulk of sales numbers for the brand despite being so celebrated, turned out to be a sales hero for the quarter. That is, of course, the 911, and its 3,826 sales during Q1 2026 represented an 83-percent surge in comparison to the first quarter of last year. Porsche says that the introduction of the new 992.2 911 Turbo S Coupe and Cabriolet models to the market contributed to the increase.
The Macan, which rivals the Cayenne as Porsche’s most popular model, was the highest seller in Q1 2026 for PCNA, but the Cayenne Electric will be introduced to the North American market later this year, to be offered alongside the existing hybrid and ICE-powered Cayenne models. PCNA’s certified pre-owned sales of 11,749 cars also represented a 1-percent increase from the same quarter of last year.
About the results, PCNA President and CEO Timo Resch says, “Despite market challenges and the expected impact due to the end of production for the 718, customers continue to choose Porsche. Their enthusiasm means a great deal to us, and I want to thank them for their trust in the brand. “I’m immensely proud of our teams across PCNA and in our Porsche Centers — their agility, focus and determination drove these results. Looking ahead, we are excited for the first deliveries of the new Cayenne Electric later this summer, enhancing the offering alongside the gas-powered and hybrid Cayenne models which remain available." As Porsche looks forward to the rest of 2026, the introduction of the Cayenne Electric is slated to make waves in its future results.
Image Source: Porsche Cars North America