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Lamborghini Brings New Urus SE & More To Milan Design Week

By Tyler Rampersaud –  April 24, 2026

Lamborghini At Milan Design Week 2026

Lamborghini just announced a new limited-production variant of the plug-in hybrid Urus SE, the “Tettonero” capsule, which introduced the highest level of customization available for the Lamborghini Urus yet, with Ad Personam details available and over 70 possible design combinations for the exterior. Announced among the design excellence displayed at Milan Design Week 2026, Lamborghini brought an immersive experience to life to showcase its new creation. With 96 percent of Lamborghini cars currently being configured with at least one Ad Personam detail, design is an important part of Lamborghini’s legacy as a manufacturer. The brand’s presence at Milan Design Week combined a theme of “Be The Project” with an evocative concept: “Dream.” The experience was hosted at MAGMA, an industrial space, and it guided guests through a multi-sensory journey that cultivated creativity and imagination. While the Urus SE “Tettonero” capsule was at the core of the display, other vehicles were present, like the Revuelto in Blu Eliadi with an Ad Personam livery in red, and the Temerario in Verde Citrea. <- Gallery -> A culinary experience was created by Michelin-starred chef Enrico Croatti, where the colors reflected the palette of the new Urus SE “Tettonero” Capsule, and throughout, light, materials, spatial design, and colors helped tell a story about Lamborghini’s design excellence at Milan Design Week, with a new limited-production, design-focused plug-in hybrid Super SUV at the center. View All Lamborghini For Sale Image Source: Automobili Lamborghini

Lamborghini Unveils New Limited-Production Urus SE “Tettonero” Capsule

By Tyler Rampersaud –  April 23, 2026

New Rare Lamborghini Urus SE “Tettonero” Capsule Revealed

The Lamborghini Urus SE is one of the most exciting luxury performance SUVs in the industry. It’s the most powerful variant of the Lamborghini Urus with nearly 800 horsepower, and it achieves this figure by combining a powerful 4.0-liter twin-turbo V8 engine with a plug-in hybrid system. With cutting-edge performance engineering and technology, the Urus SE is a reimagination of the performance SUV segment, and it is now serving as the basis for a new, highly exclusive Lamborghini creation unveiled at the ongoing Milan Design Week. That is the new Lamborghini Urus SE “Tettonero” Capsule, a variant of the hybrid Super SUV, which will only see 630 examples made. Showcased at Milan Design Week in two versions, one in Viola Pasifae and one in Verde Mercurius. The “Tettonero” Capsule version of the Urus SE offers exclusive liveries created with Ad Personam and Lamborghini Centro Stile, as well as exclusive interior content, and a unique range of color combinations that make the special edition the most customizable Lamborghini Urus yet. There are six body paint colors available: Arancio Xanto, Bianco Asopo, Grigio Telesto, and Viola Pasifae, as well as Giallo Tenerife and Verde Mercurius, which are available for the first time on the Urus, and each can be paired with Nero Shiny on the roof, struts, rear spoiler, and in other places. The livery colors available are Arancio Borealis, Bianco Monocerus, Giallo Auge, Grigio Nimbus, Rosso Mars, and Verde Mantis. In total, there are a total of over 70 possible configurations. <- Gallery -> There are also six color options for brake calipers, wheels in 21, 22, or 23-inch sizes, and an available “63” logo for the lower section of the front doors. Several carbon fiber options are also available, with some options celebrating the tenth anniversary of the Ad Personam Studio and the 20th anniversary of the enhanced personalization program from Lamborghini. Nero Ade serves as the primary interior color, and accent colors Viola Acutus, Bianco Leda, Giallo Quercus, Arancio Dryope, Verde Viper, and Grigio Octans can be chosen to match the liveries, in addition to 12 available embroidery colors. Showcased at a hub for design excellence during Milan Design Week, the new Lamborghini Urus SE “Tettonero” Capsule is a new limited-production variant of a Super SUV icon. View All Lamborghini Urus SE For Sale Image Source: Automobili Lamborghini

Lamborghini Polo Storico Reveals A New Miura Restoration At Anantara Concorso Roma

By Tyler Rampersaud –  April 20, 2026

Lamborghini Polo Sorico Reveals New Miura Restoration

Lamborghini Polo Storico, which recently celebrated its tenth anniversary, is the division of Automobili Lamborghini that is dedicated to preserving and celebrating the rich history of the manufacturer, which now dates back well over 60 years. This year also marks the 60th anniversary of one of the most formative and influential models in Lamborghini’s portfolio, the Miura. Hailed as the world’s first supercar by many, the Lamborghini Miura was one of the first road-going vehicles to feature a mid-mounted V12 engine, along with the glamorous looks and exclusive production run that supercars are associated with today. At the inaugural Anantara Concorso Roma, which took place between April 16 and 19, Lamborghini Polo Storico revealed a newly completed restoration project of a Miura, coinciding with the anniversary year of the supercar icon. A 1972 Lamborghini Miura SV, the car was restored to its original configuration after a painstaking and meticulous three years of work since it entered the doors of Polo Storico in 2023. Its authenticity and history have been certified by the department, and the car’s public debut took place at Anantara Concorso Roma, specifically at Casina Valdier. <- Gallery -> Luci del Bosco, a stunning brown shade, is the car’s exterior color, while Senape adorns the interior. The car came into Polo Storico with a modified configuration, and the restoration to its original look took considerable effort. Alongside the newly restored Miura were a Miura P400, and two Lamborghini Countach 25th Anniversary Edition cars, which were entered into the concours by their owners. A stunning celebration of Lamborghini history took place at the Anantara Concorso Roma, and that included both cars in the concours and a stunningly restored Miura from Lamborghini Polo Storico, showcased during the 60th anniversary year of the first supercar. View All Lamborghini For Sale Image Source: Automobili Lamborghini

Lamborghini Recaps The Lineage Of Its Few-Off Roadsters

By Tyler Rampersaud –  April 13, 2026

Lamborghini Recaps Its Few-Off Roadster Legacy

Lamborghini’s few-off supercars have, for nearly 20 years, been some of the most desirable and collector-worthy supercars ever created, and last year saw the introduction of the latest one: the Fenomeno. Before the Fenomeno was revealed, Lamborghini looked back on its cherished legacy of few-offs, like the Reventón, the Veneno, the Centenario, and the Sián. However, all of those cars had open-top counterparts, as well. The Reventón Roadster, Veneno Roadster, Centenario Roadster, and Sian Roadster all added open-top thrill and style ot the limited-production coupes they complemented in 2009, 2014, 2016, and 2020, respectively, and Lamborghini’s latest announcement is a retrospective on all of those open-top icons. The first was 2009’s Lamborghini Reventón Roadster, whose design was inspired by fighter jets. Only 15 examples were made, and they featured extensive carbon fiber, fully digital instrument panels for the first time in a Lamborghini, and other unique design touches. Then came the Veneno Roadster in 2014, which was limited to just nine units. With a 0-60 time of below three seconds, and a striking, unique design, the Veneno Roadster is one of the most treasured supercars in the world. <- Gallery -> In 2016, the Lamborghini Centenario Roadster was created to celebrate the 100th birthday of Ferruccio Lamborghini. It featured rear-axle steering, touchscreen infotainment, and other innovations that were brought to Lamborghini models that came after it. 2020 saw the latest few-off Lamborghini roadster, the Sián Roadster. Only 19 units were made, and it featured the hybrid technology that would serve as a prequel to the new plug-in hybrid Revuelto V12 flagship. Before all of those, however, the Miura Roadster was showcased as a unique Bertone creation, starting a long legacy of open-top masterpieces with small production numbers and collector-grade prestige. As Lamborghini looks back on its few-off roadsters, a roadster variant of its latest few-off supercar, the Fenomeno, could be coming soon. View All Lamborghini For Sale Image Source: Automobili Lamborghini

Lamborghini Urus SE Review: Hybrid Super SUV Meets Sebring’s Endurance Classic

By Charles Bradley –  April 11, 2026

Review: Lamborghini Urus SE Hybrid Super SUV

Having read our first drive review of the Lamborghini Urus SE by my esteemed colleague Michael Teo Van Runkel last year, I was keen to sample for myself what’s promised by this hybridized version of the Raging Bull’s super SUV. While Michael had California’s thrilling canyon roads and off-road playgrounds available, I had a trip from Miami Beach (where this Verde Citrea example really felt right at home when it came to head-turning the tourists) to the depths of deepest central Florida that is Sebring International Raceway – probably as flat-as-a-pancake route as you can find across America. My mission at Sebring was to witness Lambo’s new Temerario GT3 car make its world debut (pictured below) in the fabled 12-hour race, which is renowned as one of the toughest endurance challenges in all of world motorsports. It was my second visit to the old World War II airbase, so I knew what to expect from its signature once-around-the-clock event, which has been won by some of the greatest names in sports car racing. My first pleasant surprise was just how far the Urus SE would make it on electric-only power. Despite not taking full advantage of the recharge mode in the stop-start I-95 journey from my place on the Beach to Golden Glades, which is its own level of hell thanks to never-ending construction works, I make is as far as the Port Everglades Expressway – almost 40 miles into my journey, before the V8 engine finally bursts into life. In fact, despite knowing it was going to happen, the battery running down to the red actually triggered my inner range anxiety voice to the point I pulled to the inside lane just in case it rendered me powerless! Fear not, the twin-turbo Lamborghini V8 (which carries over from ICE-only Urus models, albeit detuned to “just” 612 horsepower and 590 lb-ft of torque) duly fires up with a meaty growl, and I’m able to continue my journey with added engine noise. Making the Urus a plug-in hybrid SUV makes the most sense for Lambo, offering improved fuel economy, silent driving, and better range in full EV mode, plus only modest weight gains that make less of a difference in a 5,000-pound five-seater than for one of its low-slung supercars. This traditional plug-in employs a 25.9-kilowatt-hour lithium-ion battery below the trunk. The electric motor, which is mounted within the eight-speed transmission, can contribute 189 horsepower and a beefy 356 lb-ft of torque. All of which results in combined totals of 789 horsepower and 701 lb-ft at full throttle, the latter way down in the rev range at just 1,750 rpm. Back to my journey, and my relief at having V8 power at my disposal soon gave way to the boredom of US-27, a dual carriageway that cuts north-east away from Alligator Alley, across to the center of Florida from the southeast. With only the odd randomly-driven truck entering the highway from Heaven-knows-what-they’re-farming-out-there on the fringes of the Everglades wilderness, the journey only gets mildly interesting as it begins to meander around Lake Okeechobee and onwards through Lake Placid (not the famous Olympic one) to Sebring. Away from the traffic lights, I discover the fun of Sport and Corsa modes (as opposed to regular Strada) that allows this car to rocket away effortlessly at the green. It also crackles and growls its way as I get to the racetrack, where this mean green machine gets plenty of attention – just like it did in Miami. But this time, it includes folks wearing firesuits as I cruise behind the pits, then park up in the middle of the paddock. At the track, we’re treated to a walkaround of the all-new Pfaff Motorsports-run Temerario GT3, which is in a state of undress under the team’s awning. After driver Andrea Caldarelli felt a hiccup during gear changes in qualifying, the transmission of the car is separated from the engine, which itself is being worked on as the team prepares for the gruelling race ahead. Engineers move hither and thither as I intrude on their space to snap photos and video. We’re given a run-through of the amazing steering wheel that Caldarelli and his teammates, Franck Perera and Sandy Mitchell, will take it in turns to grasp. “The cockpit is entirely new for the Temerario,” says Caldarelli of the Huracán’s replacement. “It’s focused on driver comfort and accessibility. The new steering wheel has five rotaries, which means you can open up many pages on the dashboard and navigate with the plus and minus buttons, so everything we need to modify on the car we can now do it from these controls, to avoid us using the main console. “There is a lot of technology inside a modern-day GT3 car,” he explains of the newest of them all. “It’s important for the driver to be able to control every setting. Of course, the most important button for us is the headlight, to flash the car in front – and annoy everyone else!” Four buttons at the top of the wheel each have shields to avoid accidental use, for obvious reasons: start, kill, pit limiter, and full-course yellow (another speed limiting device) used during caution periods – the speed of the latter pair can be controlled from the wheel too. The two vertically-mounted rotaries below them are for traction control settings, one for gain (essentially forward bite), one for lateral (during change of direction). Brake balance can also be controlled for here for the first time, as well as the car-to-pit radio (one button held while talking, one to keep the channel open). “Having an open channel is very useful for testing things and giving instant feedback, it’s how they do it in Formula 1,” he explains. The motor can also be controlled from here, in terms of engine braking, plus power unit and throttle maps. The ABS settings can also be altered too. Behind the wheel, there are paddles to change gear and for clutch operation. What he doesn’t have at his disposal is the hybrid system, as electrical assistance is not allowed in GT3 regulations due to cost control. I point out that he must be envious of missing the power on offer that it provides: “The road car’s powertrain is like… it’s endless! The power keeps pushing you on and on when you do a launch start. It’s insane.” I get to experience this feeling on the morning of the race, as an early start means I miss the worst of the raceday traffic to get a hot lap in the Temerario road car with Lamborghini Super Trofeo hotshoe Jaden Conwright. The young Northern Californian tells me about his IMSA Michelin Pilot Challenge race the day before, which didn’t exactly go to plan, and then we’re off. Not only is the power of the hybridized V8 engine as “endless” as promised, Conwright gets busy in the turns as we wind our way around this famous track, which is part runways and part permanent road course. He’s forced to cruise for a little while, as we’ve easily caught a pair of BMWs in front of us, before one last deployment of all that power that sees us reach 165 mph before Jayden hits the brakes. Probably a good thing, as we were down to our last mile of gas! Of course, we could have got back to pitlane on electrical power, but – unlike my Urus SE – this only has a couple of miles of EV range. Later we get to chat with Lamborghini’s president and CEO Stefan Winkelmann, who reveals how closely the road and race car were developed: “It’s clear that with a new car like the Temerario, we were looking forward to getting everything very close,” he says. “So, when we developed the street-legal car, we kept in mind what is going to happen with the Temerario GT3, and also with the Super Trofeo [which will be used in 2027 in Lambo’s one-make series]. So, it was a very holistic approach in this sense. It’s more complexity [due to the race car being non-hybrid], but we have done this in parallel. “Motorsport for us is not just a marketing thing. There is a lot of pieces that, in terms of durability, test much better on the track. The engine as a base is the same; it's exceptional to have an engine of that size that revs up to 10,000 rpm in a street-legal car. This is something very close to motorsport.” While the hybrid in my Urus SE is very different to that of the Revuelto and Temerario (plus the non-existent one in the GT3!) and likely that of its upcoming fourth model, the “Direzione Cor Tauri” (translation: “Toward the Heart of the Bull”) is quite the showcase for Lambo’s current electrified range, as well as being a legislative lifesaver. A bulging order book has also proved that hybrids can be faster and sexy – with the added bonus of a claimed 80% drop in emissions and the fact it can extend your SUV's range by tens of miles. And if you’re still not convinced by hybrids, you can stand trackside, swig a beer, and watch the ICE-only race car strut its stuff. What’s not to like? View All Lamborghinis For Sale Photos courtesy of Lamborghini S.P.A & Charles Bradley

Verde Agave Lucido 2025 Lamborghini Revuelto For Sale

By Tyler Rampersaud –  April 10, 2026

Unique Lamborghini Revuelto For Sale

Lamborghini’s Revuelto marked a major turning point in the manufacturer’s history. Coming along with the 60th anniversary of the brand, the Revuelto introduced a new approach to the flagship Lamborghini supercar, combining a plug-in hybrid system with a naturally aspirated V12 engine, and the result was a supercar with over 1,000 horsepower. While Lamborghini is known for its unique style and head-turning looks in its supercars, solutions like the vast Ad Personam palette of finishes can add even more unique style to an already eye-catching vehicle. This 2025 Lamborghini Revuelto for sale, available at Carrio Motor Cars in Fort Lauderdale, Florida, is a perfect example of that. This Revuelto is finished in a very unique exterior color, called Verde Agave Lucido, and it’s a shifting color in which shades of blue, green, purple, and bronze are visible as the light moves across the vehicle. However, it doesn’t stop there. The unique spec continues with a unique interior, as well, upholstered in an Ad Personam Verde Viper color. Throughout the vehicle, as well, carbon fiber trim adds performance-inspired style. With such a unique spec, few cars will match the exclusivity of this 2025 Lamborghini Revuelto for sale. If you’re interested in owning this stunningly configured 1,001-horsepower supercar, click below to view the price and listing. View Price And Listing <- Gallery ->

How Lamborghini Makes Its Ownership Experience Special From Day One

By Tyler Rampersaud –  April 09, 2026

What It’s Like To Order A Lamborghini

With over 60 years of heritage and a lineage of some of the world’s most desirable supercars, it’s not lost on Lamborghini that owning one of its cars is a dream for many enthusiasts. When that dream comes true, Lamborghini makes sure that it’s everything the owner imagined it would be. That process starts from the configuration process, where Ad Personam studios around the world and in Lamborghini’s home of Sant’Agata Bolognese, Italy give customers a chance to get up close and personal with Lamborghini’s incredible library of colors, materials, and finishes. Allowing for an informed and personal configuration process, customers get the chance to feel the leathers, see the gloss or matte finish of different colors and carbon fiber, and explore over 400 exterior colors, among many other options. Lamborghini’s exclusivity, craftsmanship, and luxury are demonstrated from the beginning, and as bespoke configuration is becoming a greater fixture throughout the automotive industry, especially in the realm of luxury cars and exotic cars, Lamborghini reports that 94 percent of its cars include at least one customized element. Once a configuration has been decided, the customer receives a detailed picture of what the car will look like, and the wait to see it come to fruition begins. <- Gallery -> However, Lamborghini makes waiting for delivery a special experience, as well. The Lamborghini Unica app, which also provides services to customers throughout the ownership of their cars, is available during the time when an order is placed and the customer is waiting for their car, which, on average, lasts around 18 months. Lamborghini also gives customers the opportunity to visit the production facility to experience the brand’s pride in craftsmanship and innovation in person. The moment of delivery can take place in many locations, but the most special is the La Prima factory delivery program in Sant’Agata Bolognese. Through the program, the customer can share the delivery experience with family and friends, with Lamborghini managers also present for the event. After delivery, customers become a part of the Lamborghini family, with access to events like driving programs, track activities, rallies, and more. For many enthusiasts, the dream of owning a Lamborghini has deep emotional roots, and when that dream becomes a reality, Lamborghini takes it’s responsibility of fulfilling a wish seriously. View All Lamborghini For Sale Image Source: Automobili Lamborghini 

How The New Lamborghini Temerario GT3 Is Engineered For Racing Excellence

By Tyler Rampersaud –  April 08, 2026

Inside the Lamborghini Temerario GT3’s Racing Engineering

The Lamborghini Temerario GT3 is Lamborghini’s latest racing machine, and it made its debut at the 12 Hours of Sebring in March. Set alongside its roadgoing counterpart, the plug-in-hybrid Lamborghini Temerario supercar with over 900 horsepower shared between a high-revving twin-turbo 4.0-liter V8 and an electric system. Providing an insider’s perspective on the relationship between the two cars regarding design and engineering, Mitja Borkert, Lamborghini’s Director of Design, provided insight behind the engineering of the Temerario GT3. About the car, Borkert says, “The Temerario GT3 is a proud result of the collaboration between the Squadra Corse racing department and Centro Stile. Lamborghini is always about design and performance, and we transferred the road-going Temerario DNA into a car conceived to race at the highest GT international level.” Both the roadgoing Temerario and its GT3 counterpart are designed with adrenaline and pure performance thrill in mind, but one of the major differences is that the GT3 car is non-hybrid, as FIA’s GT3 racing regulations specify. In addition, the GT3 car features lightweight bodywork with quick release sections for quick servicing during racing weekends while maintaining the Temerario’s signature athletic style. <- Gallery -> While each car is tailored towards performance on the road and for the strict regulations required for track racing, both the Temerario and the Temerario GT3 are created with Lamborghini’s rich performance legacy and spirit of innovation and driving joy in mind. With the same stunning design, and the same 4.0-liter V8 at the heart of both, the Temerario and the Temerario GT3 are two incredible renditions of Lamborghini’s current supercar excellence. View All Lamborghini Temerario For Sale Image Source: Lamborghini

Why Lamborghini Doubled Down on Hybrids to Buck an Industry Trend

By Charles Bradley –  April 05, 2026

Why Lamborghini Doubled Down on Hybrids to Buck an Industry Trend

In a luxury automotive segment that’s been impacted by rapid electrification, shifting regulations and governmental legislation, Stephan Winkelmann finds himself balancing two competing forces: the future of mobility and the emotional core of Lamborghini. As chairman and CEO, his role is clear, if complex: “Keep the brand something which people dream about versus the reality of the legislator and sustainability.” That quandary is behind Lamborghini’s latest and most significant decision: pushing back on a fully electric future in favor of a hybrid-led approach. What might appear, at first glance, as a retreat is, actually, a pivot that’s grounded in customer demand, market data, and the brand’s defining DNA. The decision to swap out the battery electric vehicle (BEV) aspect of the brand’s planned fourth model – the high-riding “Ultra GT” Lanzador – marks a turning point in Lamborghini’s roadmap. It was launched at Monterey Car Week in 2023, but in the intervening 30 or so months, there has been a recalibration. The focus has shifted towards what is already resonating with clients: high-performance hybridized vehicles. When duPont REGISTRY spoke to Winkelmann at the recent 12 Hours of Sebring sports car race, where the Temerario GT3 was making its world debut, he ruled out the fourth model being a two-door crossover version of the Urus and a four-door sedan due to shrinking segment size and aesthetics, respectively. He went on to tell us: “What is missing – and what was the starting point of our company – is a Gran Turismo. So, the idea is a 2-door, 2+2 Gran Turismo.” Don’t think that Lamborghini has slammed the door on full-electric, however. At Sebring, Winkelmann confirmed that it continues development on future EV concepts, but the timeline has moved back: “We are continuing to work on the full electric idea. We want to be ready when we think the market or our type of customers are ready, but this will not be before 2030 for sure.” At the core of Lamborghini’s hesitation around full electrification is a truth about its clientele: emotion remains paramount. Winkelmann has pointed to a flattening “acceptance curve” for EVs among Lamborghini buyers, noting, “EVs, in their current form, struggle to deliver this specific emotional connection.” In a segment where sound, sensation, and drama define the experience, near-silence can be a liability. This insight has shaped Lamborghini’s current strategy – one that leans heavily into plug-in hybrid technology. Rather than viewing hybrids as a compromise, the brand positions them as a revolution that serves to increase performance as well as range. “Plug-in hybrids offer the best of both worlds, combining the agility and low-rev boost of electric battery technology with the emotion and power output of an internal combustion engine,” Winkelmann explained. The move toward hybrids was not made lightly – it followed more than a year of internal analysis, informed by customers, dealers, and global market trends. “The decision was made after over a year of continuous internal discussion, engaging with customers, dealers, market analysis, and global data,” he said in an interview with The Sunday Times in February. “Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers, and our employees and their families.” That pragmatic approach reflects a broader reality across the automotive industry, where even the largest manufacturers are grappling with the cost and complexity of electrification. For Lamborghini, a smaller, ultra-luxury manufacturer, timing is everything. The brand’s current lineup underscores that philosophy: “When we started our new strategy in the beginning of 2021, we said we want to have all the lineup hybridized by keeping simple promises: to have a complete new car with a new design, but also to have a better performance by reducing the CO2 emissions,” Winkelmann said. “We often don't speak about plug-in hybrid; we speak about high-performance electric vehicles and we speak about Lamborghini.” From the Revuelto to the Urus SE and Temerario, that strategy is already yielding results, with sales continuing to rise. While Lamborghini’s supercars define its identity, its business is anchored by the Urus, which accounts for the majority of deliveries. Maintaining stability in that segment is critical, and customer feedback has made one thing clear: a fully electric Urus would be a risk. “We couldn’t risk it,” Winkelmann said. “The supercars are a very tiny segment. Even if the margins of the supercars are higher than on Urus, it’s clear the Urus segment is bigger and more stable.” If there is one constant in today’s automotive landscape, it is change. Winkelmann acknowledges that volatility has become the norm: “There is no ‘normal’ year, so the new normal is that we have to adapt quickly,” he said. “We have to continue to invest in what Lambo is all about now: delivering cars which are fulfilling or exceeding the dreams of our customers. So, this means design, performance, and always the latest technology.” For Lamborghini, that means staying ready for electrification, ready for regulation and infrastructure changes and, most importantly, ready to meet the expectations of a clientele that demands both innovation and emotion. For now, the answer lies not in abandoning the internal combustion engine, but in evolving it with hybrid assistance to make it even more potent. By doing this, Lamborghini ensures that even as the industry changes, it is delivering what its customers really want. View All Lamborghinis For Sale  Images: Lamborghini

Lamborghini Ad Personam's Italy-Inspired Color Drop Was an April Fools’ Prank

By Khris Bharath –  April 01, 2026

Lamborghini Ad Personam's Italy-Inspired Color Drop Was an April Fools’ Prank

For a moment, it appeared that Automobili Lamborghini was further doubling down on one of the core attributes of the modern supercar experience: individuality. The Raging Bull brand put out a press release introducing four new exterior colors that seemed to expand its Ad Personam program beyond an already extensive palette of over 400 finishes. The new finishes, Rosso Grappolo, Giallo Granita, Verde Campo d’Ulivo, and Bianco Trullo, connect directly to a specific element of Italian culture and reinterpret icons, landscapes, and traditions of Made in Italy. However, Lamborghini eventually came clean that this was nothing more than an April Fool's Day joke. Rosso Grappolo supposedly captures the deep tone of red wine grapes, a nod to one of Italy’s most exported and recognized products. Giallo Granita takes inspiration from the sharp, citrus-driven look of lemon granita, a staple during Italian summers. Verde Campo d’Ulivo reflects the muted green of olive groves spread across the countryside, while Bianco Trullo references the whitewashed stone structures of Alberobello, a UNESCO-recognized town in Puglia known for its distinct architecture. Just to reiterate, these additions are not available across Lamborghini’s current production lineup. <- Gallery -> Having said that, Ad Personam, introduced in the early 2010s as Lamborghini formalized its bespoke division, has evolved into a core pillar of the Italian marque’s business. It allows clients to specify everything from exterior paint to interior materials, stitching patterns, and unique finishes developed exclusively for individual builds. Lamborghini reports that 94 percent of delivered vehicles feature at least one Ad Personam element. Paint remains one of the most visible and defining choices, often setting the tone for interior materials, stitching, trim, and more. While a thriving aftermarket scene exists around the Lamborghini brand, factory options and personalization continue to have a direct impact on valuations. Well-specified Ad Personam cars, particularly those with rare or historically inspired colors, tend to command stronger resale performance and attract heightened collector interest. That added layer of meaning strengthens provenance and narrative, two factors that continue to influence desirability at the highest end of the market. View All Lamborghinis For Sale Images: Lamborghini

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